Benefits of Changing Your App’s Icon through Push Notifications
Changing app icons is something users have been interested in for a long time. There are many reasons for this, but one stands out the most: changing the icon creates a more personal interaction, which, in turn, helps the user feel more connected to the app.
Now, Apple is getting closer to letting app creators in on this great way of connecting to their subscribers: a new feature is released for iOS 10.3, where app creators are able to change the app icon through push notifications.
This is wonderful news, as it opens up new and exciting means for keeping in touch with consumers. Here are just some of ways in which you can benefit from this feature:
Give Your App a Little Holiday Spirit
Whether it’s Halloween, Christmas, Valentine’s Day or Easter, your app can appear to be more festive by changing its icon. This way, it will look like it’s more connected to the outside world, which makes it more relevant.
Reward Subscribers for Winning
If your app is a game, you can make your subscribers feel proud of their achievements by changing the app icon when they win or when they successfully complete a challenge.
Reward Subscribers for Being Active
If your app is not a game, don’t worry! You can still show users that you appreciate them by changing the icon when they’ve been particularly active in the app.
Show Users a Little Love
While most uses for changing app icons have something to do with making subscribers feel good, you can make this feeling good idea the whole purpose of the icon change. For instance, you can ask new subscribers for their date of birth, and, when it is their birthday, you can change the icon into, say, a birthday cake.
Show Your App a Little Love
Why not make your app look happy for special occasions? Say, when it’s celebrating a year since its creation, or when it hits certain milestones, like one million users.
Keep Users Updated on Promotions and News
Whether you’re about to start a big new promotion, or simply have some news you’d like to share with your customers, changing the app icon is a great way to attract attention.
Transforming the app icon is a great way to stay relevant, which is just what you need for making subscribers come back again and again.
Contact Pushwoosh now to learn more about capabilities of Changing App Icon feature or simply ask for a demo. Also here is a link to our step by step guide for implementing it.