Changing app icons is something users have been interested in for a long time. There are many reasons for this, but one stands out the most: changing the icon creates a more personal interaction, which, in turn, helps the user feel more connected to the app.
Now, Apple is getting closer to letting app creators in on this great way of connecting to their subscribers: a new feature is released for iOS 10.3, where app creators are able to change the app icon through push notifications.
This is wonderful news, as it opens up new and exciting means for keeping in touch with consumers. Here are just some of ways in which you can benefit from this feature:
Whether it’s Halloween, Christmas, Valentine’s Day or Easter, your app can appear to be more festive by changing its icon. This way, it will look like it’s more connected to the outside world, which makes it more relevant.
If your app is a game, you can make your subscribers feel proud of their achievements by changing the app icon when they win or when they successfully complete a challenge.
If your app is not a game, don’t worry! You can still show users that you appreciate them by changing the icon when they’ve been particularly active in the app.
While most uses for changing app icons have something to do with making subscribers feel good, you can make this feeling good idea the whole purpose of the icon change. For instance, you can ask new subscribers for their date of birth, and, when it is their birthday, you can change the icon into, say, a birthday cake.
Why not make your app look happy for special occasions? Say, when it’s celebrating a year since its creation, or when it hits certain milestones, like one million users.
Whether you’re about to start a big new promotion, or simply have some news you’d like to share with your customers, changing the app icon is a great way to attract attention.
Transforming the app icon is a great way to stay relevant, which is just what you need for making subscribers come back again and again.