Elizaveta Varakina - Pushwoosh Blog

Event-Based Marketing Boosts Engagement

What is event-based marketing and how does it increase engagement and conversions? Find out why aligning your communications with the customer lifecycle is essential for marketing success these days.

Success Story

BelkaCar retains users and delivers service messages with Pushwoosh

The carsharing company re-engages inactive users, runs promotions and delivers service updates.

push notifications

Emails + Push Notifications: Improve Your Marketing Strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

push notifications

Why go with Pushwoosh if I can code my own solution?

When companies need a push notifications messaging solution, they consider different options, which often include building own solution and using the services of a push notifications provider. Which one is the best for

customer journey

Customer Journey Splitters: effective audience segmentation

Pushwoosh Customer Journey now allows splitting your audience into segments and delivering personalized and highly engaging content to every user.

app icon

Update your app icon for Holidays promo with a push notification!

Need to draw attention to a seasonal sale? Want to notify users your app has been updated? Show each user a personalized app icon? Do that by sending a push notification!

How to create content that is useful and engaging

Many marketers focus on producing the content that sells, forgetting about the educational type. Meanwhile it can bring you even more conversions and increase sales! Learn how to create useful content that gets consumed and builds brand loyalty.

emails

Welcome emails examples and best practices

Welcome emails set the tone for how your new users expect to interact with your brand. Greeting newcomers with the right messages is important for building their loyalty, increasing retention and lifetime value. Learn the best practices for creating effective welcome emails!

Segmentation

Subscription Segments: simple & effective user segmentation

Effortless user segmentation, no coding required! Divide your audience into segments based on their content preferences to build engaging communications with each of them.

customer journey

Lifecycle marketing with Pushwoosh Customer Journey

Personalized & automated cross-channel communications that assist your customers at every step of their lifecycle! Increase user LTV and boost conversions with easy-to-use Pushwoosh Customer Journey.

push notifications

The benefits of push notifications marketing

Some marketers still don't know they can use push notifications for boosting conversions, retaining users and encouraging purchases. Meanwhile, this communication channel increases user engagement by 110%, retention - by 70% and customer LTV - by 50%.

mobile push notifications

Mobile push notifications: the key to app retention

User acquisition efforts are pointless if you cannot keep newcomers active. That's where mobile push notifications come to the rescue. Being highly effective for user retention and engagement, they've become the key to successful app marketing.

behavior-based messaging

Behaviour-triggered messages drive conversions

Behavioral messaging is about delivering the most relevant content to your users as soon as they perform certain actions. This highly personalized approach drives conversions and revenue growth. Click to learn more!

Geozones

Geo push notifications: advantages and use cases

Pushwoosh Geozones allow delivering relevant, well-timed location-based push notifications to your users when they enter or leave the target zone. Make your communications more engaging!

emails

Confirmation email examples that increase sales and revenue

Confirmation emails create amazing opportunities for increasing sales and conversions. Find out how they can make a great contribution to the overall success of your marketing communications.

liquid templates

Next-level personalization with Liquid Templates

We've talked multiple times about the importance of personalization, how it increases conversions and user LTV. Our most recent improvement allows bringing personalization it to the next level — Liquid Templates reach the highest relevancy!

Web push notifications

What are web push notifications?

Web push notifications are clickable push messages you receive in your desktop browser or mobile browser. These alert style messages are great for increasing engagement, retention and conversions.

in-apps

What are in-app messages?

In-apps are messages that pop up on a user's screen while they are using your app. Based on user behavior, they are great for showcasing new features, onboarding users, promoting special offers, delivering service messages, subscription requests and more!

push notifications

What are push notifications?

Being highly engaging and personalized, push notifications are one of the most popular customer communication channels among marketers. Let's explore how these messages work and what opportunities they create.

statistics

App performance metrics you should track in Pushwoosh

Pushwoosh statistics allow you to keep an eye on the app performance metrics that matter the most. Evaluate the success of your app and communications by checking on your app key performance indicators.

emails

Benefits of Email Marketing

Customer communication via emails has both advantages and disadvantages. Sometimes this channel works best for your business goals, sometimes it's better to use something else. Is email marketing the best choice for you? Let's find out.

personalization

Personalized communications drive conversions and revenue growth

Did you know that only 8% of people would be encouraged to engage with a brand if it addressed them by their first name? Personalization is not limited to that, there are many ways to make your messages more human, personal and relevant.

opt-in rate

Increase push notifications opt-in rate with these tips

Users who opt in for notifications are four times more engaged with apps and are twice as likely to be retained than opted-out users. Check out these tips on how to increase opt-in!

Onboard users with triggered Pushwoosh Emails

Automate your email marketing with triggered messages and raise the relevance and efficiency of your communications. Cost-effective Pushwoosh Emails allow building long-term loyalty and boost your revenue.

Emoji increase push notifications CTR by over 100%

Pushwoosh customers boost push notifications CTR by adding emoji to their messages. Multiple A/B tests show that emojis still increase open rates significantly. Emoji still work. Period. Pushwoosh customers achieve 2X-3X CTR

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