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Elizaveta Varakina

Elizaveta Varakina

Content Manager

62 posts •
How Media Services Can Increase Traffic With Automation
Marketing Automation

How Media Services Can Increase Traffic With Automation

Delivering relevant information in real time is the key to being the most reliable and fast source of information. By automating communication with your subscribers, you can increase audience loyalty and bring more paid subscriptions.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
How to build strong Marketing in the Post-IDFA era
ios 14

How to build strong Marketing in the Post-IDFA era

New privacy measures can result in your loss of device IDs for re-engagement targeting on a good share of your iOS audience. Learn how to avoid negative impact.

  • Elizaveta Varakina
    Elizaveta Varakina
7 min read
Data Management and Analysis: Pushwoosh + CRM software
database

Data Management and Analysis: Pushwoosh + CRM software

Ensure consistency, accuracy and transparency of your data across multiple systems. Learn about opportunities for data management with Pushwoosh and CRM software solutions.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Automated In-App Messaging with Customer Journey
customer journey

Automated In-App Messaging with Customer Journey

Add automated in-app messaging to your marketing strategy and create the best experience for your customers.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Marketing Automation for Telecom Industry
Marketing Automation

Marketing Automation for Telecom Industry

Aligned with every customer's unique experience, automated communications can deliver relevant high-impact messages, which allows to drive sales and grow customer loyalty more effectively.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
What is User Activation and How to Measure and Improve It?
user activation

What is User Activation and How to Measure and Improve It?

User Activation is the very metric that shows users' engagement with your service. In fact, it is the actual percentage of your clients.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Marketing Automation for Transportation Services
Marketing Automation

Marketing Automation for Transportation Services

Airlines, taxi, carsharing, train and coach services — transportation business needs marketing automation to increase customer LTV. Find ideas for boosting revenue with automated communications here.

  • Elizaveta Varakina
    Elizaveta Varakina
5 min read
How To Convert 67% of New Users Into Paying Customers
customer journey

How To Convert 67% of New Users Into Paying Customers

Some Pushwoosh customers convert 67% of free trial users into paying clients with the help of Customer Journey. Learn how and start doing the same!

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
In-depth Customer Analysis with User Explorer
user explorer

In-depth Customer Analysis with User Explorer

Knowing your customers is the key to creating effective communication strategies. To help you run engaging campaigns tailored for your audience, we've created User Explorer.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Engagement Automation for Health & Wellness Apps: Must-Have Scenarios
Marketing Automation

Engagement Automation for Health & Wellness Apps: Must-Have Scenarios

Get ideas for automating your customer communication scenarios using Pushwoosh behavior-based messaging. Increase user LTV and build brand loyalty.

  • Elizaveta Varakina
    Elizaveta Varakina
5 min read
Automate Your Marketing in 2 Clicks
customer journey

Automate Your Marketing in 2 Clicks

Automating your communication is the key to making it as efficient as it can get. Learn tips on building effective behavior-based communication flows and try pre-made templates to drive more conversions in just a few clicks!

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Meet The Brand New Control Panel
control panel

Meet The Brand New Control Panel

With our new simple and intuitive interface, you can find what you're looking for in no time. Enjoy smooth platform navigation and complete your tasks much faster. The new look is based on several months of research and design.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Why media companies choose Pushwoosh
Media

Why media companies choose Pushwoosh

High-speed news delivery, precise audience segmentation, cross-channel messaging to engage every subscriber and more — Pushwoosh has all you need for successful communications.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Beach Bum re-engages gamers and boosts in-app purchases
Success Story

Beach Bum re-engages gamers and boosts in-app purchases

Retention pushes help return inactive gamers to the apps, increase in-app purchases and conversions.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Drive app installs and conversions with custom popup banners
in-app messaging

Drive app installs and conversions with custom popup banners

Popup banners fit the style of your app and website perfectly. Learn how you can use them in order to boost conversions, app installs and ratings, increase your marketing reach and more!

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Bye-bye, Triggered Messages! Customer Journey is here.
customer journey

Bye-bye, Triggered Messages! Customer Journey is here.

Pushwoosh is removing the ability to create new Triggered Messages on April, 1st. If you are currently using them, we recommend that you migrate to Customer Journey - a better and more effective way to set up event-based messaging.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Wait For Event: full control of your message flows
customer journey

Wait For Event: full control of your message flows

Introducing the Wait For Event feature: set different communication scenarios based on whether a user performs a particular action within a specified time period or not.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Starting With Pushwoosh: ONLINE WEBINAR
webinar

Starting With Pushwoosh: ONLINE WEBINAR

Set up the Pushwoosh platform and behavior-based messaging in 30 minutes or less? No problem. Join our online webinar, and will provide you with a set of easy steps to do that.

  • Elizaveta Varakina
    Elizaveta Varakina
1 min read
Web Push Subscription Widgets Increase Opt-In Rate
Web push notifications

Web Push Subscription Widgets Increase Opt-In Rate

Subscription Prompt Widget allows overcoming browser limitations on displaying the native prompt. Gain more subscribers to communicate to and turn them into loyal customers.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Solution For the Quiet Web Push Permission Request
Web push notifications

Solution For the Quiet Web Push Permission Request

Firefox and Chrome have introduced the new methods of subscribing to web push notifications. Here's how Pushwoosh customers can deal with the updates in order to gain more push subscribers.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
What Events To Use In Your Marketing Communication Strategy
event-based marketing

What Events To Use In Your Marketing Communication Strategy

When building event-based messaging, it's important to define the right user actions that can become starting points for your communications. Here are some tips on how to approach this.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
How companies use event-based marketing
Marketing Automation

How companies use event-based marketing

Continuing our talks on event-based marketing, let's take a look at how e-commerce companies and mobile applications owners can set up automated behavior-based communications that bring conversions.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Event-Based Marketing Boosts Engagement
behavioural marketing

Event-Based Marketing Boosts Engagement

What is event-based marketing and how does it increase engagement and conversions? Find out why aligning your communications with the customer lifecycle is essential for marketing success these days.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
BelkaCar retains users and delivers service messages with Pushwoosh
Success Story

BelkaCar retains users and delivers service messages with Pushwoosh

The carsharing company re-engages inactive users, runs promotions and delivers service updates.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Emails + Push Notifications: Improve Your Marketing Strategy
push notifications

Emails + Push Notifications: Improve Your Marketing Strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
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