Frequent flyers are reminded to earn and spend reward miles when they shop with LifeMiles partners.

LifeMiles Inc. provides loyalty program to travelers through credit cards. The Company sells credit cards to airlines, restaurants, gas stations, and commercial partners who in turn award miles to users. LifeMiles serves customers worldwide.

Challenge

Lifemiles Inc. needs to increase customer engagement with the LifeMiles Loyalty Program and encourage frequent flyers to spend and earn reward miles, which will result in selling more tickets and raising revenue.

Solution

Lifemiles Inc. uses Pushwoosh geo-based automation to remind frequent flyers to spend their reward miles on trips, purchases from partners, retailers, gas stations, hotels and banks, strengthening their loyalty even further. When LifeMiles members are shopping with one of the company’s Commercial Partners, they receive messages about how they can earn miles with their current purchase or spend miles on the partner’s products and services.

Such broad audience reach allows encouraging thousands of people to actively spend their earned LifeMiles, which increases sales and revenue. Being highly relevant and well-timed, these push notifications have a sky-high response rate and boost customer engagement. LifeMiles Inc. sends over 100 000 notifications daily and its app has over 250 000 monthly active users. The audience is now 5 times larger than the year before.

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