Frequent flyers are reminded to earn and spend reward miles when they shop with LifeMiles partners.

Avianca is a Latin-American air carrier with a fleet of 200 planes and operating over 6000 daily flights.

Challenge

Avianca needs to increase customer engagement with the LifeMiles Loyalty Program and encourage frequent flyers to spend and earn reward miles, which will result in selling more tickets and raising revenue.

Solution

Avianca uses Pushwoosh geo-based automation to remind frequent flyers to spend their reward miles on trips, purchases from Avianca partners, retailers, gas stations, hotels and banks, strengthening their loyalty even further. When LifeMiles members are shopping with one of the company’s Commercial Partners, they receive messages about how they can earn miles with their current purchase or spend miles on the partner’s products and services.

Such broad audience reach allows encouraging thousands of people to actively spend their earned LifeMiles, which increases Avianca's and its partners' sales and revenue. Being highly relevant and well-timed, these push notifications have a sky-high response rate and boost customer engagement. Avianca has sends over 100 000 notifications daily and its app has over 250 000 monthly active users. The audience is now 5 times larger than the year before.

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