Automated communications can assist your customer at every stage of their lifecycle. Aligned with every user's unique journey, they automatically deliver highly relevant real-time messages, allowing to drive sales and grow customer loyalty more effectively.

Automated communications should be aligned with every user's unique experience. Let's take a look at the basic user lifecycle stages and see what user actions (Events) can be the starting points of your communication. Based on that, you'll see some examples of content you can use at every stage and how it'll affect business metrics.

Opt-In (Getting Subscribers)


Before you can communicate with users via push notifications, you need to get their permissionfirst (they need to opt in, or subscribe). Opt-In Rate is one of the most important metrics - the success of your marketing communications depends on how many subscribers you have.

To get more subscribers, show new users in-app banners explaining the benefits of receiving your push notifications. Also, allow users to choose the topics they want to be updated on. This way, they will see the value of your messages and know that they won't be spammed with irrelevant content.

Trigger event: App installation
User segment: All users
Channel: In-app messaging
Content:

Influenced KPI: Opt-In Rate (number of subscribers)

Onboarding

Customer onboarding is crucial for moving new customers down the sales funnel by telling them about the values of your services and motivating them to make theirfirst purchases. Successful onboarding speeds up service adoption, making users more satisfied with their experience and typically increasing user LTV by up to 300%.

Onboarding via push notifications and emails works great for user retention. Remind users about your app by talking about the benefits of a certain feature. Unlike in-apps, a push notification will be displayed on the users' screen even if the phone is locked.

Entry event: Account created
User segment: All users
Channel: Cross-channel (Push notifications, Emails) + In-App messages
Example of message flow in Customer Journey:

Content:

Behavior-based in-app banners can also guide newcomers inside the app, simplifying theirfirst journey. Offer intros, tips and other help-related onboarding materials to help them avoid confusion as soon as they open a new page and improve the overall user experience.

Content:

Other examples:
"Set up your sleeping schedule to get regular reminders"
"Try out the improved activity tracking calendar"
"Set a goal for your exercises and let us encourage you!"

Influenced KPIs: User engagement, user retention, conversion rate

Improving User Experience

If you want your customers to stay active, you need to constantly improve their experience. Relevant and well-timed messaging is an essential part of that. It helps customers stay informed, avoid questions and confusion. You can use emails for transactional messaging, deliver special offers and personalized promotions via push notifications/emails, introduce and showcase new features via in-apps.

Channels: Push notifications, emails In-App messaging
Content:

Other examples:
"New blog post about boxing endurance. Check it out now"
"Your last chance to eat today before 6 pm! Order healthy food here"
"Congratulations! You have reached your weekly goal! Share the news with friends!"
"Judy, check out our newest article on fasting! Say goodbye to the old habits"

Influenced KPIs: User engagement, user retention, conversion rate

User Retention

All of your user acquisition efforts are pointless if you cannot retain newcomers and keep them active. That's where push notifications and emails come to the rescue. These communication channels are highly eective for user retention and preventing churn.

User segment: Users that haven't been active for a certain period of time
Channels: Emails, Push Notifications
Content:

Other examples:
"Judy, you haven't meditated for 7 days. Return to your regular schedule to keep your mind at peace" + follow-up via Emails.
"Jen, you haven't filled your women calendar this month! Don't forget to track your health state".
"Record your weekly weight and see your progress!"
Email: "10 Must-Read Beginner Workout Tips"

Influenced KPIs: Time since the last app launch, DAU, MAU, time in the app, number of app launches, screen opens, user LTV.

Driving Sales

Driving revenue growth is obviously the ultimate goal of all marketing communications. Here are some automation scenarios for driving sales, cross-selling and upselling.

User segment: Accounts with free subscriptions
Channels: Push notifications, emails, in-app messages
Content:

Other examples:
"Get access to ALL features at once with a full-pack subscription for a lower price!"
"Get access to personal recommendations created for you by our experts!",
"Buy a 7-month subscription now for a cheaper price: -40% off!"
"You have meditated 4 times per week. Great results! Get a 20% discount for 3 month plan."

Influenced KPIs: Revenue, conversions

Building Loyalty

Loyalty programs help improve your brand recognition and make your revenue stream more stable. Automate and personalize your messages to gain more loyal customers.

Reward users for being active and loyal by delivering personal offers and promo codes. Use emails and push notifications to reach your most loyal customers and make their loyaty even stronger.

Channels: Emails, push notifications
Content:

Other examples:
"Thank you for subscribing/purchasing! Here's your personal discount: -30% off your next purchase!"
"How was your experience with our service? We strive to be better for you"
"We have prepared new meditation goals for you"

Influenced KPIs: Revenue, conversions

Request a free demo to discuss automation strategy for your business and see how you can grow with Pushwoosh: