EXMO.com activates users and boosts conversion to 7.8% with Pushwoosh
EXMO.com, one of Europe’s leading cryptocurrency platforms, drives user activation, engagement, and retention through behavior-based push notifications, in-app messaging, and real-time analytics — all powered by Pushwoosh.
About EXMO.com
EXMO.com is a fintech company and one of Europe’s leading cryptocurrency platforms. Since 2014, EXMO.com has been driven by a vision of making crypto “hassle-free and in every wallet,” simplifying access to digital assets for over 1 million verified users worldwide.
EXMO.com operates a mobile app for iOS and Android, giving users everything they need to securely buy, sell, hold, and track crypto on the go.
To ensure instant delivery of critical trading information and personalized engagement across the lifecycle, EXMO.com leverages Pushwoosh-powered mobile messaging.
Challenge
As a fast-growing crypto platform operating in a highly competitive and volatile market, EXMO.com aimed to optimize the entire app user lifecycle:
- Drive user activation quickly by guiding them toward key actions such as account verification, first deposit, and trading;
- Increase engagement by delivering the right messages at the right time;
- Sustain long-term retention by keeping users informed and motivated at every step of their trading journey.
To maximize reach and impact, the team built a strategy using app-only channels: push notifications and in-app messaging.
Solution: One platform for lifecycle marketing campaigns & analytics
Pushwoosh was the clear choice for us because it gives us everything we need to activate, engage, and retain users — all in one platform. Its reliability and powerful automation capabilities ensure instant and timely communication with our trading community.
Valeriia Ivanova
EXMO.com employed a dual-channel strategy fueled by behavior-based targeting and real-time analytics.
1. Driving user activation with behavior-based push notifications
Push notifications became the primary tool for guiding users through the critical early stages of the trading journey: from verifying accounts and depositing funds to making their first trade.
Thanks to an impressive 88.12% push-enabled rate, EXMO.com could reach nearly its entire user base instantly and always keep them in touch.
To track user behavior and automate this early communication, EXMO.com used Pushwoosh Customer Journey Builder.
Goal #1: Verify an account
Newly authorized users who haven’t yet verified their accounts receive simple but persistent push notifications with a clear CTA: “Verify your account.”
If users don’t act, they receive reminders every two days:
Goal #2: Make the first deposit
To encourage further activity, EXMO.com continues its welcome communication with a push notification campaign promoting the advantages of crypto operations in the app. After each message, the team checks whether the user makes a deposit — if not, the communication continues.
Goal #3: Initiate trading
After the crucial milestone of making the first deposit, the next step is to start trading. If a user hasn’t started yet, the app sends a gentle nudge. At this stage, EXMO.com adds an extra level of segmentation to tailor offers for EU and non-EU users.
2. Promotional campaigns via in-app messaging
For limited-time offers and advanced feature promo within the app interface, EXMO.com uses visually engaging in-app messages that successfully drive immediate user action.
A recent promotional campaign has delivered an impressive 7.8% conversion rate, compared to the 5% achieved previously.
3. Analytics & Data integration
With Pushwoosh analytics, EXMO.com gains detailed insights into every user interaction with the app. Combined with in-house events and attributes, this data enables precise segmentation and behavior-based targeting.
Pushwoosh allows us to track and react to critical user actions. If you’re just getting started with the platform, don’t overlook the integrated default events — they’re sufficient to launch your first lifecycle campaigns and achieve quick wins.
Valeriia Ivanova
The team continuously tests, optimizes, and refines their campaigns, ensuring each message is aligned with real user behavior and business goals.
Results
With Pushwoosh, our mobile app has transformed into a powerful channel for activation, retention, and revenue growth. Our campaigns are now more personalized, timely, and impactful, resulting in an even 7.8% conversion rate in our recent campaign.
