Improve vital business metrics such as engagement and retention by combining Pushwoosh and Google Analytics strengths
Google Analytics is a widely used marketing research tool, and very powerful at that. Comprehensive analytical reports allow marketers to understand their audiences better, thus making it easier to implement marketing strategies successfully. Here at Pushwoosh, we're happy to give our customers a way to use thorough Google Analytics data in their marketing activities.
Now, you can drastically increase relevance of your messages by using Google Analytics as a segmentation tool. To increase retention and engagement rates, take users' behaviors and preferences into account when creating marketing campaigns. Suggest complementary or similar pages to users who spent time on specific sections of your website, welcome new visitors, or make a special offer to a loyal customer – it's all up to you.
Enjoy the effects of personalized marketing with Google Analytics Integration!