Improved Filters for Targeted Push Notifications

Have you seen our recently updated and easy-to-use Filters functionality? Sending targeted push notifications to select groups of your audience is now faster and more convenient than ever before.

As you may know, Pushwoosh Filters is a great feature for segmenting your audience when you want to send push notifications to some devices, but not others. For instance, let’s say you want to send a push notification to your app users who speak German and are between 18-25 years of age — you’d need to use Filters to do this.

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In the past, the Filters tab in Pushwoosh Control Panel seemed confusing to some of our users, so we decided to redesign it. Today, if you go to the Filters tab to choose your filter presets, you’ll find several improvements. Check out some of the things we’ve updated:

  1. We’ve reorganized the interface and updated its look. Our Filters tab is now much more intuitive and pleasant to the eye.
  2. When you start typing the presets (tags) you want to use, you will immediately see suggestions of relevant tags.
  3. You can now edit filter presets after they’ve already been saved. Before the updates were rolled out, if you ever had to change your filter presets, you had to delete the exiting filter and create a new one from scratch. Well, that’s way too much work, so we decided to make this task much easier. Now you can easily modify an existing filter by clicking on the small blue “edit” icon.

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Try it and let us know what you think!