CTR is one of the key indicators of push notifications effectiveness, and its improvement is challenge #1 for many marketers.

The Pushwoosh team has collected the clients' most burning questions and come up with answers to them.

Keep reading to learn:

  • Two formulas for calculating CTR;
  • Six factors that influence your push notifications’ click-through rates;
  • Average CTRs across the industries;
  • Six proven methods that can improve your CTRs;
  • How to A/B test your push notifications and multichannel communications to maximize their efficiency.

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