Pushwoosh Blog

Pushwoosh At Apps World London

Apps World London

In the middle of October, Pushwoosh attended Apps World London, the huge mobile congress for everything Mobile. The conference aimed to bring together leading technologies and companies looking for ways to maximize ROI from the use of either Native or Web Based Apps. All of the participants had the opportunity to speak, listen and learn about current trends and challenges within the industry and how these companies are looking to overcome specific hurdles. The agenda was at the forefront of addressing relative market Intelligence and information; including numerous presentations, workshops, pitchfork competitions, panel discussions and case studies.

As the leading digital platform for Mobile push notifications, Pushwoosh was fortunate to speak directly with the development community and get both insights and retrospective regarding numerous topics that are mission critical for the entire app industry. It also helped us realize what particular improvements are a must to continue leading the mobile engagement industry.

The conference provided the comfortable space for developers and business decision makers alike to discuss the most viable topics of the industry.

Below, is the list of talking points Pushwoosh team discussed with Apps World London attendees:

  • Engagement of ongoing and prospective customers
  • How to avoid over-communication and reduce negative experience
  • Ability for organizations to use, leverage and segment their own audience to make messaging and communications more impactful
  • How to integrate Pushwoosh into your product
  • How to keep pricing competitive in the market. Specifically, when the out of the box features are far beyond the industry average
  • New and emerging features to address a growing need for Mobile Push Notifications
  • Partnership opportunities with other leading technology companies to provide added value to Pushwoosh and Partner Clients alike
  • How to maintain the leading role in Digital Engagement
  • Why Timely Customer Support is extremely vital to any SaaS company, and for Pushwoosh clients in particular
  • Lessons learned from success stories within multiple industries like Professional Sports, Hospitality, Media, Retail etc.

To be more precise we would like to focus on two of the most important topics discussed at the Conference.

Apps World London


Segmentation alone and the ability to dive deep into one’s own data for high level and specified communications were consistently broached. Prior to years past, companies worried about trying to collect vital data across their businesses and today, the exposed challenge revolves around how to use this data in a systematic manner that provides competitive advantage to the organization. With Pushwoosh Segmentation features like Tags and Filters, companies can significantly boost their marketing marksmanship by building custom audience segments and address users with relevant and up-to-the-minute information. In summary, this simply means companies can provide relative content based on buying habits, trends, monetization, age etc. to the end users.

Apps World London

Customer Success

Today, organizations face the challenge of requiring real time assistance and communication from their service providers. At Pushwoosh, we identify and fully comprehend this very need by reaffirming the Pushwoosh commitment to provide the highest level of Customer Service within the industry. In order to attain this goal, we assign a personal Customer Success Manager to our Enterprise Tiered Clients. Not only will our Enterprise Clients receive an assigned CSM, they will also receive a team of Technical Support Managers to address situations in real time. This reduces response time, allows the same individual within Pushwoosh to become deeply engrained within the client’s strategies, requirements and goals. In turn, this provides efficient resolve for anything the client requires. We sincerely believe in win-win cooperation and have already garnered excitement and interest from prospects and current clients alike by providing such a high level of service.

Special Thanks

We would like to thank our team for the great job they did representing Pushwoosh at Apps World London. Thank you, guys, you’re the best!


October turned out to be quite eventful since we introduced two really hot features. The first was iOS 10 Rich Push Notifications, and then we came up with Android Lock Screen Notifications. Also, Pushwoosh team has attended two amazing conferences, you can read the thorough description of how did the Sport Business Summit go in our blog post. The second conference we were lucky to attend was the Apps World, now we are preparing the follow up to publish it soon.

In this blog post we would like to highlight four October 2016 releases you may have missed.

Brand New Website

October 2016 Releases

We’ve updated our website including Landing, Pricing, Features and Contact Us pages. We are sure the new site became more neat and intuitive, so you can find anything you need with ease.

We cherish the feedback of any kind, so please let us know if something bothers you or if you find a bug on our website. Your wishes and suggestions sent to help@pushwoosh.com are highly appreciated!

Marketing Tiered Pricing Is Now Automated

October 2016 Releases

We’ve made a step forward into the pricing automation to make the service more scalable, responsive and exclude errors caused by a human factor. Now our Marketing Plan is divided into 3 Tiers and 100% transparent. We upgrade or downgrade your subscription automatically to reflect the number of your push enabled devices. To prevent you from an occasional device limit overflow or a payment overdue, we send you the reminding emails with all the details of your current tier.

Android Manifest Validator Has Gone

And nobody misses it! Back in the days we had a correction tool aimed at excluding any possible errors that may have occurred throughout the android integration. The times have changed since then, now the integration process is really intuitive and it helps you reduce the chances to make a mistake to zero. To be sure your manifest is safe and sound we check it on our side automatically. That’s why we deprecated the Android Manifest Validator. Since there are no troubles now, what’s the point to have a troubleshooter?

Media Attachment

October 2016 Releases

We’ve added the media attachment field to iOS push message configuration. Root level parameters field is not required any more to send media files along with your push message. Since iOS 10 Rich Push is available, you can add any picture, audio, video or a GIF file to your push message by specifying the file’s URL in corresponding field. Please note that media attachment is supported only for iOS 10 and later versions.

These were four important October 2016 releases you may have missed. Stay tuned for updates, read Pushwoosh blog and don’t miss any crucial announcements!

What’s Happened?

At the beginning of October 2016, 1800 of the top leaders, executives, visionaries and creative minds within sports industry gathered together in London at the Sport Business Summit to discuss the biggest and most critical topics of the industry’s interest.

Pushwoosh was privileged to be one of the few selected service providers to attend this summit as an expert in mobile communications and a leader among engagement services for sports.

Why We Attended Leaders 2016?

The sport industry is very challenging nowadays for team owners and management. Fans are very passionate, which also implies impatience. The fans require the need for information here and now. Sport clubs face a pressing challenge of being the source of content and information about the teams by providing this content directly from the official club apps, rather than 3rd party content sites/apps. This is not the easy task as there are numerous options for consumers to receive information via different sources.

Pushwoosh is excited to accept the challenge and help our clients achieve their business goals and overcome these obstacles. The ability for the clubs to get the information to the fans as quickly as possible and make the official team’s app the final destination to receive up-to-date information falls directly in the wheelhouse of Pushwoosh. As a platform that helps clubs to communicate in real time with their fans and increase apps’ downloads, Pushwoosh also allows to increase acquisition, retention and monetization.

Leaders 2016 provided a comfortable environment for vendors and clients to discuss the most crucial aspects of the industry, while working together to find a resolution. A list of topics Pushwoosh succeeded in addressing with these Sports Clubs included:

  • Consistent communication with the fans
  • Ability for clubs to control the content about their own clubs
  • Focus on increasing revenues and profitability
  • Increase ROI for advertisers and sponsors
  • Drive more awareness of the club for current and future fans
  • Alleviate fans from relying on 3rd party content sites
  • Increase of Television and Media Revenues
  • Keeping fans interested

We would like to tell in more detail about the two hottest topics.

Leaders 2016

Fan Engagement

Professional clubs are continuously looking for ways to communicate and keep their fans loyal and interested. The challenge is providing valuable content to the fan bases and encouraging them to remain loyal by going to the clubs’ official apps or a website for news and information. With such a saturation of content websites and apps that gather articles and information across all sport, a real challenge has emerged for these clubs to be the premiere location for the information specific to their individual club. The way for these clubs to be the first information source is to provide the best and exclusive content in the fastest manner while being relative to all of their followers.

Content and End User engagement by Pushwoosh, powered by Push Notifications, directly address these challenges by promoting many reasons for the audience to return to the mobile app at a much higher frequency. Up-to-the-minute pushes for scores, news, videos, interviews and more make mobile apps the first choice for fans to receive information about their teams.


Leaders 2016

Increased Revenue Generation

Another hot topic for professional sports clubs is the monetization of revenues from current and newly adopted fans. This may include merchandizing, advertising, sponsorships and ticket sales, which in turn, ties directly to direct engagement with the fans.

By communicating directly with these end users and targeting them by event triggers, activities, money spent, clubs provide pertinent and reliable information to the same target audience. For example, when a star player goes to a new team, there is excitement, hype and the need for the new club to advertise this for the fans. This increases merchandise sales, ticket sales, advertising and sponsorships. At the end of the day, all of these metrics are directly correlated to one another.

Pushwoosh provides a wide range of communication tools based on web and mobile push notifications. With all of the necessary segmentation tools provided clubs can create deeply personalized push campaigns aimed at strengthening brand loyalty and increasing revenue.


By participating in this massive event we recognize our strengths and reasons for being the leading digital platform for Mobile and Web Push Notifications. However, it also allowed us to have a deeper understanding of emerging needs by both the sports clubs and fans alike, thus helping us to create new solutions to achieve these important KPI’s and ensure continued success for all those who choose to collaborate with Pushwoosh.


The Pushwoosh Team

First of all, I would like to clarify a couple of things. The title you can see above is a bit bold, but it hasn’t been chosen out of the blue. When talking about push notifications, you should realize clearly: It’s a very easy task to send a user some information in a push message, a text, a video, an audio, no matter what. But if you want to capture the user’s attention, show something really urgent, valuable and profitable – brace yourself, that’s the hardest one. It doesn’t mean the valuable content requires strong development skills to be created. Not at all. Our integration is very simple even for a non-tech person.

The valuable content requires imagination, creativity and delicacy! Now, when you have such a powerful tool in hand, it’s only up to you to create something smashing. Send informative and critical alerts, visually pleasing announcements, magnetizing promo materials and deliver a real value to your customers for the purpose of your unique push campaign. But do it with care.

And that’s what this blog post is about: How to prosper using a sledgehammer to crack a nut, where the sledgehammer is a Lock Screen Push and a nut is a goal of your push campaign.

Lock Screen Push

Lock Screen Push is Out!

Today is October, 11th. There is a fall outside the window and also Apple with its massive releases, aiming at rocking the boat one more time. We in Pushwoosh stay abreast and release our own tremendous feature. Lock Screen Push is up and ready to make changes. Now you can be far more convincing than ever before, sending breaking news, showcases and every rich media content you can imagine right on the lock screen of the Android devices. You can find the simple integration guide on our website. The setup is elementary, but be sure you are pushing it right! Below are our friendly advices on how to use and not to use Lock Screen Push.

To-Do List

Here are 3 simple rules that will help you create valuable content for your users.

1. Send personalized pushes

We have a great variety of targeting and segmentation tools. Use them to make your push messages as personal and appealing as possible. Remember, there is no unified content, which is valuable for everyone. All people are different and the touch to them should be different too.

2. Stay timely

We live in a fast-paced world, where the things are changing every moment. Trends come and go, the information which is relevant today may be useless tomorrow. When planning to send a push, consider this to stay relevant.

3. Be creative and tactful

Yes. It’s easy to say and hard to do. Still, this is the essential part of push campaign. Not every person would be happy to get 100% DISCOUNT CLICK NOW push with flashing garish banners ESPECIALLY right on their lock screen. It’s not so easy to create a pleasant rich media design, but you’ll be surprised how beneficial may be a showcase, made with love and care. By the way, you can use our pre-defined Rich Media templates until you design your own.

Not-To-Do List

Here you can find the examples of what you shouldn’t do if you don’t want to lose users and weaken your brand. Look, it’s very simple.

1. Don’t abuse the technology

Remember, you surely can get through thousands of miles and a lock screen to try sell something to the end-user. But have a think first, wouldn’t it be an overkill? You know, we introduced this way of communication to deliver life-changing news first. Urgency and Value here trump Marketing and Sales. Keep it in mind and your users will be grateful.

2. Don’t forget about time zones

Imagine, you send a lovely-designed rich media saying that there is a 99% discount in your online shop and it will last 12 hours from now. No one reacts, click through rate is miserable. Relax, you just forgot to consider the time zones, your users are sleeping right now and hardly interested in any sales.

3. Don’t ignore testing

The golden rule says you’d better double check to be sure everything is working fine. This matters 1000 times more when you are using such a powerful tool like Lock Screen Push. Nicely done, it can leverage the user experience significantly, but please, don’t send your audience a poor-quality content, they won’t thank you for this!

4. Don’t be too pushy!

Even a perfectly-designed Rich Media with a valuable offers or news can drive you crazy if it pops on your lock screen 10 times a day. It’s no need to send three identical push messages. The one sent on time is far more efficient. It’s really important to know when enough is enough.

Stay Tuned

We sincerely hope these advices can help you create things that matter and provide your users with a truly remarkable content.

Reaching out is easy! We are always happy to receive your feedback via help@pushwoosh.com or Contact Us form on our website. You can also ping us on Twitter and Facebook with your suggestion, ideas and solutions.

Here Comes Xcode 8!

Here Comes Xcode 8!

Oct 11, 2016

The season of hot releases by Apple is in full swing. Recently, Apple introduced the new version of Xcode. We just couldn’t pay no attention to this release as it makes the push configuration process pretty much different from how it was before.

Here is the overview of how Xcode 8 has changed the way push notifications are enabled in native and cross-platform projects.

First things first

First of all, it was a new parameter added to Xcode settings, and you shall not miss it if you want to run your push campaigns successfully and keep them safe and sound.

Xcode 8

Please don’t forget to toggle Push Notifications as a Capability in the Capabilities tab of your project. Otherwise, your app won’t be able to subscribe to receive push notifications.

What about plugins?

Adobe Air

Here is how to enable push notifications for your Adobe Air project:

< Entitlements >
            < ![CDATA[
            < key>aps-environment< /key>
            < string>development< /string>
< /Entitlements >  

Please check out the sample for the full info.

Appcelerator Titanium

Titanium has push notifications enabled by default, meaning that iOS 10 release won’t affect our plugin somehow. So there is nothing to worry about!


All those who use the current version of Cordova should consider the following. The ability to enable Push Notifications as a Capability will be released only in Cordova iOS version 4.3.0.


Marmalade plugin is working properly. If you launch your Marmalade project in Xcode, you have to enable push notifications manually as per the screen above.

React Native

React Native plugin uses native components and push notifications there are enabled just like in a native Xcode project.


Unity doesn’t support entitlements yet. In order to enable push notifications in your Unity project you have to do it manually in Xcode, as you can see on the screen above.

We are keeping an eye on platforms’ updates to inform you of any further releases and let you know as soon as they are fully compatible with Xcode 8. Please contact us if you have any questions. We highly appreciate when you leave a feedback. It helps us make Pushwoosh a better service for everyone!

Pushwoosh https://www.pushwoosh.com/blog/wp-content/themes/pushwoosh/img/logo.png support@pushwoosh.com