Pushwoosh Blog

First of all, I would like to clarify a couple of things. The title you can see above is a bit bold, but it hasn’t been chosen out of the blue. When talking about push notifications, you should realize clearly: It’s a very easy task to send a user some information in a push message, a text, a video, an audio, no matter what. But if you want to capture the user’s attention, show something really urgent, valuable and profitable – brace yourself, that’s the hardest one. It doesn’t mean the valuable content requires strong development skills to be created. Not at all. Our integration is very simple even for a non-tech person.

The valuable content requires imagination, creativity and delicacy! Now, when you have such a powerful tool in hand, it’s only up to you to create something smashing. Send informative and critical alerts, visually pleasing announcements, magnetizing promo materials and deliver a real value to your customers for the purpose of your unique push campaign. But do it with care.

And that’s what this blog post is about: How to prosper using a sledgehammer to crack a nut, where the sledgehammer is a Lock Screen Push and a nut is a goal of your push campaign.

Lock Screen Push

Lock Screen Push is Out!

Today is October, 11th. There is a fall outside the window and also Apple with its massive releases, aiming at rocking the boat one more time. We in Pushwoosh stay abreast and release our own tremendous feature. Lock Screen Push is up and ready to make changes. Now you can be far more convincing than ever before, sending breaking news, showcases and every rich media content you can imagine right on the lock screen of the Android devices. You can find the simple integration guide on our website. The setup is elementary, but be sure you are pushing it right! Below are our friendly advices on how to use and not to use Lock Screen Push.

To-Do List

Here are 3 simple rules that will help you create valuable content for your users.

1. Send personalized pushes

We have a great variety of targeting and segmentation tools. Use them to make your push messages as personal and appealing as possible. Remember, there is no unified content, which is valuable for everyone. All people are different and the touch to them should be different too.

2. Stay timely

We live in a fast-paced world, where the things are changing every moment. Trends come and go, the information which is relevant today may be useless tomorrow. When planning to send a push, consider this to stay relevant.

3. Be creative and tactful

Yes. It’s easy to say and hard to do. Still, this is the essential part of push campaign. Not every person would be happy to get 100% DISCOUNT CLICK NOW push with flashing garish banners ESPECIALLY right on their lock screen. It’s not so easy to create a pleasant rich media design, but you’ll be surprised how beneficial may be a showcase, made with love and care. By the way, you can use our pre-defined Rich Media templates until you design your own.

Not-To-Do List

Here you can find the examples of what you shouldn’t do if you don’t want to lose users and weaken your brand. Look, it’s very simple.

1. Don’t abuse the technology

Remember, you surely can get through thousands of miles and a lock screen to try sell something to the end-user. But have a think first, wouldn’t it be an overkill? You know, we introduced this way of communication to deliver life-changing news first. Urgency and Value here trump Marketing and Sales. Keep it in mind and your users will be grateful.

2. Don’t forget about time zones

Imagine, you send a lovely-designed rich media saying that there is a 99% discount in your online shop and it will last 12 hours from now. No one reacts, click through rate is miserable. Relax, you just forgot to consider the time zones, your users are sleeping right now and hardly interested in any sales.

3. Don’t ignore testing

The golden rule says you’d better double check to be sure everything is working fine. This matters 1000 times more when you are using such a powerful tool like Lock Screen Push. Nicely done, it can leverage the user experience significantly, but please, don’t send your audience a poor-quality content, they won’t thank you for this!

4. Don’t be too pushy!

Even a perfectly-designed Rich Media with a valuable offers or news can drive you crazy if it pops on your lock screen 10 times a day. It’s no need to send three identical push messages. The one sent on time is far more efficient. It’s really important to know when enough is enough.

Stay Tuned

We sincerely hope these advices can help you create things that matter and provide your users with a truly remarkable content.

Reaching out is easy! We are always happy to receive your feedback via help@pushwoosh.com or Contact Us form on our website. You can also ping us on Twitter and Facebook with your suggestion, ideas and solutions.

Here Comes Xcode 8!

Here Comes Xcode 8!

Oct 11, 2016

The season of hot releases by Apple is in full swing. Recently, Apple introduced the new version of Xcode. We just couldn’t pay no attention to this release as it makes the push configuration process pretty much different from how it was before.

Here is the overview of how Xcode 8 has changed the way push notifications are enabled in native and cross-platform projects.

First things first

First of all, it was a new parameter added to Xcode settings, and you shall not miss it if you want to run your push campaigns successfully and keep them safe and sound.

Xcode 8

Please don’t forget to toggle Push Notifications as a Capability in the Capabilities tab of your project. Otherwise, your app won’t be able to subscribe to receive push notifications.

What about plugins?

Adobe Air

Here is how to enable push notifications for your Adobe Air project:

< Entitlements >
            < ![CDATA[
            < key>aps-environment< /key>
            < string>development< /string>
< /Entitlements >  

Please check out the sample for the full info.

Appcelerator Titanium

Titanium has push notifications enabled by default, meaning that iOS 10 release won’t affect our plugin somehow. So there is nothing to worry about!


All those who use the current version of Cordova should consider the following. The ability to enable Push Notifications as a Capability will be released only in Cordova iOS version 4.3.0.


Marmalade plugin is working properly. If you launch your Marmalade project in Xcode, you have to enable push notifications manually as per the screen above.

React Native

React Native plugin uses native components and push notifications there are enabled just like in a native Xcode project.


Unity doesn’t support entitlements yet. In order to enable push notifications in your Unity project you have to do it manually in Xcode, as you can see on the screen above.

We are keeping an eye on platforms’ updates to inform you of any further releases and let you know as soon as they are fully compatible with Xcode 8. Please contact us if you have any questions. We highly appreciate when you leave a feedback. It helps us make Pushwoosh a better service for everyone!

Pushwoosh Introduces Rich Push Notifications for iOS 10 Devices

The release of iOS 10 has redefined the mobile engagement and made push campaigns so diverse you can hardly imagine! You are now able to level up your iOS pushes with Rich Media content by adding images, GIFs, audio and video files. Today’s push notifications are getting smarter and more interactive, letting you choose how to react!


What About 3D Touch?

Rich content gives massive opportunities to build your own remarkable push campaign. 3D Touch makes a difference changing the way users respond to push notification. Back in days, you could either close the push or tap it to open a URL or an app. Now you can explore the rich content a push message is sharing right from the lock screen or notification center! This makes push messaging far less annoying and provides app subscribers with a brand new level of user experience.

The range of rich media types are truly vast and can be used to make a push message as personal and appealing as possible.

For example, sport apps can impress their users with smashing highlights in real time, being spectacular and relevant at the same time!

News agencies can send audio and video to give users a short summary of breaking news. Retailers are now able to send personalized offers with high-quality banners and showcases. Geo-tracking app’s owners can now use animated routes to show travelers the best directions.

Regardless of the industry, Rich Push Notifications are the right way to give your audience a valuable, enhanced experience and distinguish your product. That’s why we just can’t image a reason why you shouldn’t try this amazing iOS 10 feature right now!

How to Integrate iOS 10 Rich Notifications to the Project

Please check our iOS configuration guide and iOS10 Notification Service Extension example to enable Rich Push Notifications. Also please note that we’ve released Pushwoosh iOS SDK 4.1.3 to improve stability.

Don’t hesitate to reach out! If you have any questions or inquiries, please drop us a line via help@pushwoosh.com or Contact Us form on our website. We are always here to help you.

We are extremely excited to provide new updates regarding overall improvements of the entire Pushwoosh system.

Now it’s time to rock the boat and release the feature that is high in-demand for many product owners all over the world.

Pushwoosh Unreal Engine Plugin Beta 0.1 for iOS and Android Released

Unreal Engine is known as one of the most widespread and powerful game engines. From this point forward, you can make your mobile game talk using push notifications powered by Pushwoosh. Make your project talk to your users and inform them of new updates and game changes!


What Makes Pushwoosh Unreal Engine Plugin so Special?

This is the first Pushwoosh plugin that requires no coding to be integrated! Allow us to repeat this one more time, this Pushwoosh plugin requires no coding to be integrated! Literally, zero lines of code are needed to integrate the plugin to your project. The only settings you need to configure the project are Application Id and Project Number. Both of them are presented in the editor.

Unreal Engine Plugin

The only action you need to perform is simple “drag and drop” manipulation.

Unreal Engine Plugin

Please check out our guide before starting your integration!

For those who like more sophisticated approach and would like to integrate their project manually we have the C++ integration guide.

Please note that Android libraries used by Unreal Engine are a bit outdated while Pushwoosh supports the latest versions of Google Play and Android Support libraries. That may cause some unexpected issues on Android devices. We are working in collaboration with Unreal team to exclude any discrepancies in the code and will inform you of any related updates.

Stay tuned for more Pushwoosh updates and don’t hesitate to contact us via help@pushwoosh.com or Contact Us form on our website. You can also ping us on Twitter or Facebook. As we always get inspiration from our users, please leave your feedback so we can continue improving the plugin and make it better for you!

We have a very important announcement for all who send push notifications to iOS devices.

Due to the changes in iOS 10 you need to upgrade your Pushwoosh iOS SDK as soon as possible. The latest version 4.1.2 of the SDK is fully compatible with iOS 10 devices.

In order to exclude any discrepancies and keep your push campaigns up and running please make sure you have the latest version of Pushwoosh iOS SDK.

Should you have any queries or require any further information please do not hesitate to drop us a line on help@pushwoosh.com or Contact US form.

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