Pushwoosh Blog


It’s been a while (if it’s not broken – don’t fix it) since we updated our Pushwoosh Cordova Plugin. Finally, 6.0.0 version has been released!

What’s new in Pushwoosh Cordova Plugin 6.0.0?

  • Unified integration for all platforms
  • Customization for Foreground Pushes, Custom Push Sound, Custom Push Icon, Custom Push Data, Controlling Log Level, Geozones Push and Deep Linking
  • Permissions for location tracking are now disabled by default

Why is it useful?

  • No need to configure each platform individually. Once code is written – it works for every platform
  • Configuration of the most popular features is now simple and clear

Consider this

No more backwards compatibility. Some features from the old plugin version will not work in the new one until you reconfigure them.

Please check the new guidelines and repos:

We really appreciate when you evaluate our service and warmly welcome you to leave your feedback via Contact Us form on our website or help@pushwoosh.com. Don’t hesitate and report any bugs regarding Pushwoosh Cordova Plugin and other parts of Pushwoosh. You can also ping us on Twitter or Facebook. We’ll do our best to respond in a timely manner.

Euro 2016 has come to an end. This championship has set many records, like the highest team number, the best team performance, superior user engagement and even the highest media coverage in the history of Euro tournaments. But we are not going to tell you about football statistics, as everything is freely available via hundreds of articles and news materials.

As you know, we’ve been sending push notifications to the UEFA Euro 2016 App throughout the entire tournament. Thus we’ve collected some useful information and want to share it with you.

UEFA Euro 2016 App

The Zone of Turbulence

The Zone of Turbulence

Jul 25, 2016

Hi everyone!

We are going through the massive hardware upgrade on Tuesday, July 16. Starting from 11 CEST you may experience some connectivity issues. This period will last 15 minutes at most, and we are going to be back to normal at 11:15 CEST, July 16.

Please stay tuned for more updates.

Long Live the React Native Plugin!

We have a small yet very important announcement for all those who want to send push notifications to Mobile Apps built on React Native.

It’s been a while since we decided to support this framework. Finally, we released and updated two plugins for Android and iOS users:

Here you can find the sample and API documentation:

React Native

React Native

Let Us Know

We really appreciate when you evaluate our service and warmly welcome you to leave your feedback via Contact Us form on our website or help@pushwoosh.com. Don’t hesitate and report any bugs regarding Pushwoosh React Native plugins and other modules of Pushwoosh. You can also ping us on Twitter or Facebook. We’ll do our best to respond in a timely manner.

Opinions Vary Greatly

Last, but not least. Since React Native is a quite new framework and there is a lot of hype around it and around JavaScript in general, we would like to know your opinion about what is happening. Do you suppose this framework to be promising or it’s just the media-event, nothing more? Please bring out your opinion via social networks.

As was mentioned in the previous blog post, Pushwoosh has recently started to work on a new challenging project in co-operation with UEFA, who has just launched their Euro 2016 app. Our goal was to send push notifications to its official app users with a super-high velocity. We’ve succeeded to do it in a fine fashion and were favorably impressed to see an amazing push subscription rate of 75%. All joking aside: these numbers are really, really huge in comparison with an average rate of 20-50%. Also we promised you to describe the way EURO 2016 application got that high performance. So let’s drill down the strategy that will help you achieve really high subscription rate and will give your audience a valuable experience.

Warming Up

According to the statistics, almost 60 % of mobile users have an internet connection on their devices. And this number will grow further, no doubts. Doing it absolutely right, UEFA decided to go mobile and use this comprehensive communication channel to address football lovers all over the world. The EURO 2016 application makes it possible to track your favorite teams and players throughout the entire championship. Every application user is opted to receive personalized pushes about the following events:

  • Goals & penalties
  • Send-offs/cautions
  • Substitutions
  • Official line-ups
  • Kick-off/full-time

As a result, you have an ultra-efficient tool created to engage users and keep them notified of what they love most about this tournament. The only question left is how to make the subscription rate as close to 100% as possible.

Looking Closely at UEFA Euro 2016 App

As pointed before, the user experience is deeply personalized. After you’ve downloaded and installed the app, you are offered to select your favorite teams and players, who participate in EURO 2016.

Uefa euro 2016

Then you receive the opt-in menu explaining what you will get after you toggle the scroll on. This step is a deciding factor as it’s aimed at showing the real value for customers. When done well, it can result in significant user base growth and give a real boost to your product.

Uefa euro 2016 Uefa Euro 2016

As simple as that, users are provided with a step-by-step explanation of why they should use the application and how helpful it can be.

Personalization at Its Finest

Please look at the screenshot below. This is an awesome example of how far you should go to make your audience receive only relevant information. This is the essential part, meaning the more options your users are given, the more personally they will percept your product. In all senses.

Uefa Euro 2016

We hope this case will help you realize that the more you do for your customers – the more you will receive back. You just need to make your audience understand the values you possess. If you have any questions on the topic, please don’t hesitate and bring out your opinion in Facebook and Twitter.

Pushwoosh https://www.pushwoosh.com/blog/wp-content/themes/pushwoosh/img/logo.png support@pushwoosh.com