Pushwoosh Blog


The Zone of Turbulence

The Zone of Turbulence

Jul 25, 2016

Hi everyone!

We are going through the massive hardware upgrade on Tuesday, July 16. Starting from 11 CEST you may experience some connectivity issues. This period will last 15 minutes at most, and we are going to be back to normal at 11:15 CEST, July 16.

Please stay tuned for more updates.

Long Live the React Native Plugin!

We have a small yet very important announcement for all those who want to send push notifications to Mobile Apps built on React Native.

It’s been a while since we decided to support this framework. Finally, we released and updated two plugins for Android and iOS users:

Here you can find the sample and API documentation:

React Native

React Native

Let Us Know

We really appreciate when you evaluate our service and warmly welcome you to leave your feedback via Contact Us form on our website or help@pushwoosh.com. Don’t hesitate and report any bugs regarding Pushwoosh React Native plugins and other modules of Pushwoosh. You can also ping us on Twitter or Facebook. We’ll do our best to respond in a timely manner.

Opinions Vary Greatly

Last, but not least. Since React Native is a quite new framework and there is a lot of hype around it and around JavaScript in general, we would like to know your opinion about what is happening. Do you suppose this framework to be promising or it’s just the media-event, nothing more? Please bring out your opinion via social networks.

As was mentioned in the previous blog post, Pushwoosh has recently started to work on a new challenging project in co-operation with UEFA, who has just launched their Euro 2016 app. Our goal was to send push notifications to its official app users with a super-high velocity. We’ve succeeded to do it in a fine fashion and were favorably impressed to see an amazing push subscription rate of 75%. All joking aside: these numbers are really, really huge in comparison with an average rate of 20-50%. Also we promised you to describe the way EURO 2016 application got that high performance. So let’s drill down the strategy that will help you achieve really high subscription rate and will give your audience a valuable experience.

Warming Up

According to the statistics, almost 60 % of mobile users have an internet connection on their devices. And this number will grow further, no doubts. Doing it absolutely right, UEFA decided to go mobile and use this comprehensive communication channel to address football lovers all over the world. The EURO 2016 application makes it possible to track your favorite teams and players throughout the entire championship. Every application user is opted to receive personalized pushes about the following events:

  • Goals & penalties
  • Send-offs/cautions
  • Substitutions
  • Official line-ups
  • Kick-off/full-time

As a result, you have an ultra-efficient tool created to engage users and keep them notified of what they love most about this tournament. The only question left is how to make the subscription rate as close to 100% as possible.

Looking Closely at UEFA Euro 2016 App

As pointed before, the user experience is deeply personalized. After you’ve downloaded and installed the app, you are offered to select your favorite teams and players, who participate in EURO 2016.

Uefa euro 2016

Then you receive the opt-in menu explaining what you will get after you toggle the scroll on. This step is a deciding factor as it’s aimed at showing the real value for customers. When done well, it can result in significant user base growth and give a real boost to your product.

Uefa euro 2016 Uefa Euro 2016

As simple as that, users are provided with a step-by-step explanation of why they should use the application and how helpful it can be.

Personalization at Its Finest

Please look at the screenshot below. This is an awesome example of how far you should go to make your audience receive only relevant information. This is the essential part, meaning the more options your users are given, the more personally they will percept your product. In all senses.

Uefa Euro 2016

We hope this case will help you realize that the more you do for your customers – the more you will receive back. You just need to make your audience understand the values you possess. If you have any questions on the topic, please don’t hesitate and bring out your opinion in Facebook and Twitter.

We’ve always wanted to simplify the integration process and invent the easy way to send Safari, Chrome and Firefox Browser Pushes. Finally, our dreams came true and Pushwoosh Web Push SDK was created.

Advantages of the Unified Web Push SDK

Web Push

  • Supports Safari, Chrome, Firefox
  • You don’t have to integrate our Web Push SDK individually to every browser. Done once – works everywhere. This is the main principle of the update
  • Malfunctions are minimized: It’s much harder to fail the integration if there is only one script to build in

Preconditions

Please consider the following steps before the integration:

Feedback Required

Our users are the main driving force of the service, that’s why we need your opinion that much. We really appreciate when you evaluate our service and warmly welcome you to leave your feedback via Contact Us form on our website or help@pushwoosh.com. Don’t hesitate and report any bugs regarding Web Push SDK and other parts of Pushwoosh. You can also ping us on Twitter or Facebook. We’ll do our best to respond in a timely manner.

Challenge Accepted

International offline events are a great opportunity to challenge your company, know what it’s really worth and create a real value for people all over the world. Besides, this is a perfect chance to go global. In that case it wouldn’t be an overstatement to say that it was more than exciting to realize that we’re going to work with the Union of European Football Associations all through the EURO 2016.

UEFA, the governing body of European football, perfectly set the stage before this worldwide event. Their mobile application was developed to engage, inform and notify users throughout the entire tournament. And that’s where Pushwoosh stepped into the breach.

Objectives Set

The issue that faced us was the necessity to send unprecedentedly huge amount of push notifications in an extremely short period of time. In other words, we had to send pushes blazingly fast. The events that must have been accompanied with push notifications were truly numerous: from goals and penalties to line-ups and final score. Nothing should have been missed out.

Imagine the huge user base of the EURO 2016 app and get the idea of how big is the thing we were supposed to keep up and running.

Implementation

Luckily, the technology developed by our engineers allowed us to process truly big amounts of data and successfully accomplish the task.

What also should be noticed is an amazing push subscription rate of 75-80%. You’ll probably ask where the ruse is and notice that EURO is not a regular local event. Yes, the tournaments of such caliber and importance involve high level of hype and engagement automatically, BUT it doesn’t mean you can’t add some magic to make it perfect. Moreover, every app owner has a chance to create a rich user experience for the subscribers.

In the next blog post we will thoroughly describe the way UEFA achieved the push subscription rate of 75-80% with the help of Pushwoosh.

Things Left Unsaid

Euro 2016 is in full spate now. Until it ends, you have a perfect opportunity to make sure notifications are running smoothly. Download the app and see for yourself that pushes are being sent like a clockwork. But please don’t be frustrated to receive a push a few second earlier than you actually witness the event via TV or a web live stream. Since Pushwoosh is far beyond the common technologies you should be prepared for time travel and quantum breaks :)

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