70+ best push notification examples from top apps — by industry & goal
Valentina Stepanova
Elena Montoya
Ever wondered what separates a good push notification that grabs attention and drives conversions from one that gets instantly swiped away? This guide has the answer.
Below, you’ll find the biggest hub of 70+ best push notification examples from leading apps across e-commerce, fintech, sports, gaming, travel, delivery, mobility, and more.
Whether you want to engage your users or boost conversions, these examples will help you understand what makes a great push notification — and how to create your own.
Types of push notifications
Push notifications come in many forms — each designed to deliver a specific message or interaction. Here are the main types you can use in your mobile app or on the web, with examples of push notifications:
Promotional notifications
Drive action with discounts, product launches, seasonal offers, and bonus rewards — ideal for increasing revenue and urgency.
Transactional notifications
Confirm important actions like orders, payments, and bookings with mobile push notifications; reassure users with fast, reliable updates.
Engagement notifications
Keep users active with reminders, special offers, announcements about new content or features, and timely recommendations that reinforce product value.
Re-engagement notifications
Win back inactive or churn-prone users with return incentives, streak reminders, or nudges to finish what they started.
Behavioral (triggered) notifications
Send personalized messages automatically based on user actions (or inaction) such as items viewed, marked as favorite, or left in the cart.
Location-based notifications
Trigger contextual offers and updates when a user is near a store, airport, venue, or any geofenced location.
Segmented push notifications
Deliver targeted messages to specific user groups based on attributes like country, language, interests, or behavior. Segmentation ensures that users receive relevant, personalized content that matches their preferences and context, improving engagement and conversion rates.
Rich push notifications
Stand out with visuals, buttons, carousels, or emojis to increase engagement and drive deeper interaction.
Web push vs. mobile push
Mobile push appears on lock screens and notification banners in iOS/Android apps. Web push is delivered via browsers — even when users aren’t on your site — enabling fast engagement without requiring an app install.
Best push notification examples by industry
The best push notifications are timely, relevant, and tailored to the user’s context. In this section, you’ll find real push notification examples from leading brands from different industries.
🛍️ E-Commerce & retail
Personalized recommendations
Push type: Promotional, engagement
Bantoa, a styling and shopping platform, recommends outfits based on users’ age and clothing preferences indicated explicitly in the onboarding quiz. The app also adapts to users’ recently browsed categories and the current season, making the message feel relevant and worth tapping.
Seasonal flash sale
Push type: Promotional, engagement
ASOS, a global fashion retailer, drives urgency with a clear “Up to −50 %” message during seasonal campaigns. The concise offer and perfect timing boost click-through rates and immediate conversions.
Geo-targeted offer
Push type: Promotional, location-based
Sephora, a beauty brand with offline retail outlets, triggered this push when users entered the airport. The location-specific duty-free offer reaches travelers at a high-intent moment, encouraging instant store visits.
Abandoned cart reminder
Push type: Promotional, triggered
Amazon, the world’s largest online marketplace, uses a straightforward cart reminder that names the exact product a customer has left behind. The simple, direct copy and a deep link to checkout reduce friction and recover sales efficiently.
New collection launch
Push type: Promotional, engagement
Laredoute, a French e-commerce retailer, announces the arrival of a new Lacoste collection with a bold “Just landed” headline and a clear CTA to shop now.
Post-purchase review request
Push type: Engagement, triggered
This type of follow-up push strengthens trust and encourages user-generated content — key for boosting retention and conversions. Additionally, ASOS personalizes the experience by addressing the user by name and referencing their most recent purchase.
🗞️ News, media, and sports
Breaking news alert
Push type: Engagement
BFM TV, a French news network, delivers timely breaking updates directly to users’ lock screens. The use of an image and a straightforward headline immediately draws attention, encouraging instant clicks during peak news moments.
Editorial content
Push type: Engagement
The New York Times transforms routine content promotion into something playful and visual.. Short, punchy copy with emojis makes the message easier to scan and harder to ignore.
Topical news with a humorous twist
Push type: Engagement
CNN uses humor to turn a serious tech topic into a relatable moment — curiosity drives users to open the full story.
Real-time alerts
Push type: Engagement, triggered
FloSports’ HockeyTech covers live sports events across its 50+ apps. They send push notifications to deliver excitement while the emotional peak is still high.
Personalized sports update
Push type: Engagement
ONE.co.il, a leading Israeli sports media app, segments audiences by favorite teams and leagues. Personalized updates match user interests and increase click-through rates for sports content.
🎮 Gaming
Daily bonus reminder
Push type: Promotional, engagement
Bladestorm, the GC.SKINS mobile game developer, motivates players to log in daily with a bonus reward. The “Your bonus is ready! 🎁” message and 24-hour timer build habit and urgency, boosting retention through consistent reward-based engagement.
Skill-level-based personalization
Push type: Promotional, engagement
Beach Bum Games, the publisher of Backgammon, segments users by skill level and tailors messages accordingly.
Social engagement trigger
Push type: Engagement
Games grow faster when friends play together — social pushes increase session time and invite loops.
New in-game content
Push type: Promotional, re-engagement
Plants vs. Zombies 2 by EA brings its inactive users back to the app by announcing new or free content, giving players a reason to return and explore.
💳 Fintech & banking
Transaction confirmation
Push type: Transactional, triggered
Reliability is critical in banking. Revolut, a neobank app, confirms key actions such as transactions and payments. This push notification example pairs payment confirmation with spending summaries, reinforcing transparency and trust.
Security and login alerts
Push type: Transactional, triggered
Another essential transactional message type used by fintech apps is security alerts. Saudi Arabia’s alinma bank uses login and verification notifications to protect users in real time and prevent unauthorized activity.
Market updates
Push type: Promotional, engagement
To keep users informed about market shifts and maintain engagement, Europe’s cryptocurrency platform EXMO.com sends timely notifications during volatile trading periods.
In another app, alinma capital also sends personalized market notifications to keep investors up to date on stock performance and price thresholds, adding relevance for high-value users.
Referral promo
Push type: Promotional, engagement
Referral campaigns remain one of fintech’s most effective marketing tools. Revolut drives urgency and conversions by pairing a clear monetary incentive with a time limit (“Only 5 days left!”), prompting immediate action.
Encouraging product usage with loyalty & rewards
Push type: Promotional, engagement
alinma bank’s “Akhtir points” program motivates frequent app use by rewarding everyday financial activity, such as transfers and bill payments. This approach gamifies routine actions, turning them into opportunities for engagement and reinforcing long-term retention.
✈️ Travel
Booking confirmation
Push type: Transactional
Airbnb, a global travel marketplace, confirms each booking with a deep link to trip details.
Abandoned booking reminder
Push type: Promotional, engagement
To reduce abandoned bookings, Airbnb sends personalized reminders mentioning the region they’ve browsed and including localized insights.
Another take on this case comes from an industry giant.
Booking.com uses a rich push with a hotel image to create visual appeal and encourages users to “lock in” the price before it rises. Quite convincing!
One more idea for a persuasive push notification built around the brand’s unique value proposition: TripAdvisor emphasizes the ease and speed of booking (“It only takes 1 minute”) while referencing the hotel the user has viewed.
Seasonal travel promotion
Push type: Promotional, engagement
Travel deals platform TravelPirates promotes seasonal offers with playful, emotion-driven copy and emojis. At this time of year, it’s sure to catch the target audience’s eye.
🚗 Mobility
Live Activities — ride in progress
Push type: Transactional, location-based
DiDi and Uber use live activities to show real-time progress directly on the lock screen.
As these push notification examples show, such real-time alerts can be displayed on both iOS and Android devices. The countdown timer and driver image make the notification functional and reassuring, improving transparency.
Live Activity push notification from DiDi delivered on iOS:
Real-time push notification from Uber delivered on Android:
Ride alert
Push type: Transactional, triggered
Ryde, Norway’s largest micromobility company, alerts users of every important action or event during their rental.
For example, when the scooter’s battery is low, the app provides a solution: switching to another vehicle without extra fees. This type of proactive communication enhances customer satisfaction and prevents ride interruptions.
Promo offer
Push type: Promotional, engagement, location-based
Uber detects when users are active in a new city and sends a personalized, location-based offer. The timely 20% discount in Tallinn rewards recent activity and encourages continued use, making the message highly relevant and conversion-driven.
Location-based offers rule the mobility world 🤟
Here’s another example from Bolt. This offer is tailored to travelers who recently used ride services in a new city. By promoting long-term rentals instead of one-time rides, the message anticipates user needs and encourages extended engagement with a relevant, cost-saving offer.
🍕 Food delivery
Geo-targeted offer
Push type: Promotional, engagement, location-based
Telepizza, a food delivery brand, combines personalization and geo-targeting to attract nearby users. The “hot price near you” message feels immediate and actionable, driving spontaneous local orders.
Personalized offers
Push type: Promotional, engagement, segmented
HungryNaki, a pioneering online food delivery service in Bangladesh, tailored offers to different customer segments. Rewarding top spenders or frequent buyers with exclusive discounts motivates repeat orders and increases loyalty.
Event-based promo
Push type: Promotional, engagement
Online marketplace Minibar Delivery connects promotions to real-world moments — from Election Day to game nights.
Product offerings are associated with certain events through emojis (like victory with 🍾 and match with 🍻), making messages relatable and timely and driving spontaneous purchases when users are most likely to order.
Limited-time incentive with promo code
Push type: Promotional, engagement
TheFork, a leading online restaurant booking platform in Europe and Australia, pulls out all the stops, adding personalization by name, a discount, and a sense of urgency (“before 23:59 tonight”). This mix of individual attention and scarcity increases conversions right before the deadline.
Scheduling trick to boost conversions on the least popular days of the week
Push type: Promotional, engagement
Uber Eats turns Mondays — typically a low-order day — into a sales opportunity. The perfectly timed 30% discount helps boost conversions and encourages early-week engagement.
Real-time order update
Push type: Transactional, triggered
Live order tracking messages deliver immediate value. For example, the driver’s name and direct instruction (“keep your phone nearby”) add trust and utility, ensuring users stay informed on the status of their order.
New or untapped feature promo
Push type: Promotional, engagement
Uber Eats also targets users who have overlooked its grocery delivery service with rich push notifications.
Behavior-based segmentation ensures relevance, while the message content (its relaxed tone and lifestyle visuals) makes the feature relatable, encouraging users to explore new order types.
📲Subscription apps
Streak recovery
Push type: Promotional, re-engagement
Daylio, a mood-tracking app, uses a friendly push to help users restore their progress. Turning a missed activity into an easy win reduces churn and sustains long-term user engagement.
Subscription offer
Push type: Promotional, engagement
Drops, a language-learning app, targets users who indicated career growth as their goal and sends them a 40% off promo for the premium subscription.
Educational push
Push type: Engagement
Blending education with reflection, mental wellness app Headspace uses philosophical prompts to inspire mindfulness and self-awareness.
Habit building
Push type: Triggered, engagement
Sleep Tracker app sends a personalized nightly nudge with a time-sensitive badge. The contextual timing and clear CTA help users build consistent sleep habits, improving engagement with daily tracking.
💬 Social media & messaging
Provocative copy
Push type: Engagement
X (formerly Twitter) uses playful provocation (“Don’t be selfish”) to prompt creators to promote their own Tweets. The teasing copy drives users to take quick in-app action.
Reactivation push for inactive users
Push type: Re-engagement
Viber (now Rakuten Viber Messenger) reconnects with inactive users using friendly language and clear value (“make calls for free”).
New feature adoption
Push type: Engagement
Snapchat’s tone is playful and casual, matching the app’s fun nature. The emoji and conversational phrasing encourage users to explore and share new features spontaneously.
Community engagement trigger Push type: Engagement
Slack instantly rewards early engagement with social proof: someone has joined your team! The emoji adds warmth, while the CTA (“Say hi”) creates an easy next step that boosts in-app activity.
Best push notification examples by goal
Push notifications serve different goals across the customer journey — from driving first activation to nurturing engagement and winning back churned users. Below are real-world examples of good push notifications grouped by intent, showing how brands tailor their push strategies to maximize each outcome.
🎯 Activation: drive first meaningful action
Push notifications that guide users to their first value moment — for example, completing a first order in a food delivery app, making an initial transfer in a banking app, or starting a workout in a fitness app.
Goal: Help new users experience value quickly and form a habit.
Example: Account activation
AvaTrade encourages new users to finish registration and get the 20% bonus as a welcome offer, while social proof (“other traders swear by it”) builds trust.
Another example: Continued app usage
This push notification example motivates users to return to the app and reinforces the idea of progress from day one.
💸 Conversion: boost sales or subscriptions
Push notifications that inspire users to make a purchase, upgrade, or complete checkout.
Goal: Trigger purchases, bookings, or upgrades.
Example: Flash sale alert
Ryanair grabs attention instantly with the 🚨 emoji and bold “Flash sale now on” line. The discount and urgency-driven phrasing create a sense of fear of missing out (FOMO), prompting users to act fast.
🔁 Retention: keep users active
Push notifications that maintain engagement, build habits, and remind users of ongoing value.
Goal: Reinforce product value and encourage regular usage.
Example: Personalized recommendations
Spotify creates a unique playlist for each listener based on their individual listening history and favorite artists. This push notification leverages personalization to keep users engaged and returning to the app.
😴 Winback: re-engage dormant users
Push notifications are designed to bring users back after inactivity — often using reminders, emotional cues, or small incentives that reignite motivation and restore engagement.
Goal: Bring inactive users back with value-driven triggers.
Example: Rewards for inactive users
Spades Royale, a mobile card game, reactivates dormant players by offering a tangible reward — free coins.
Another example: Friendly reminder
After a set period of user inactivity, the brain-training app Elevate sends a motivational reminder focused on progress and habit restoration.
💎 Loyalty: strengthen customer relationships
Push notifications that reward users for loyalty, milestones, or special occasions help build emotional connection and long-term engagement.
Goal: Reinforce positive sentiment and make users feel valued.
Example: Birthday promo
To strengthen loyalty, alinma bank sends personalized birthday offers via push notifications. The message combines warmth and exclusivity (“We’ve got a surprise gift waiting for you!”), making users feel valued and encouraging them to open the app and engage with their reward.
📩 Transactional alerts: inform users on key events & build trust
These push notifications confirm important user actions and build confidence by ensuring customers always know what’s happening with their orders, payments, or accounts.
Example: Refund confirmation
Revolut instantly notifies users when refunds are initiated, providing reassurance and transparency — the reliability customers expect from financial institutions.
Best practices for great push notifications
Even the best examples won’t drive results without a solid push notification strategy. Below are essential best practices that help brands craft engaging, high-performing push notifications.
Create compelling copy
A great notification starts with great copy. Keep it short, emotional, and action-oriented — around 25–50 characters for the title and up to 150 for the message.
- Spark curiosity by leaving something unsaid
- Build urgency with limited-time offers
Personalize your message
Push notifications that feel personal get higher engagement. Use:
- User names or languages
- Dynamic fields for items or personalized data
This is how AvaTrade, a global trading platform, sends perfectly tailored updates generated automatically with dynamic fields (positions, trade size, position ID, etc.):
And here is what the resulting push looks like for its recipient:
- Behavior-based triggers for relevance and right timing
Target users based on specific actions (or inaction) and send hyper-personalized messages that respond to their behavior.
In this example, Sephora sends an ironic, well-timed message to users who haven’t made a purchase for a while:
Send location-based pushes
Context is everything. Geo-targeted push notifications drive high-intent actions because they appear when users are most likely to act.
Use emojis wisely
Emojis make pushes more expressive and scannable, but use them with purpose. They help:
- Convey tone instantly (e.g., urgency 🚨, positivity 🌞, excitement 🎉).
- Replace words to save space.
- Increase open rates by 2–3x.
Choose the right time & frequency
Even the best copy fails if it arrives at the wrong time.
- Use time zone–sensitive delivery to send pushes when users are active.
- Match your timing to context (e.g., morning meditation reminders, evening delivery offers).
- Avoid over-sending — too many pushes lead to opt-outs or uninstalls.
Add clear CTAs
Push notifications work best when users instantly know what to do next. Add action verbs like Shop now, Book today, Try it free, or Track your order.
Run A/B tests
Testing helps you discover what resonates — title, emoji, image, or timing.
- Compare different tones (e.g., humorous vs. straightforward).
- Test visual vs. plain text notifications.
- Experiment with delivery timing or audience segment.
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