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Pushwoosh 2.5 Episode 2: All Kinds Of Tags

Whenever anybody says “food”, some of us picture a steak, some would crave steamed asparagus, others would look for a cake with icing and whipped cream, and a couple of guys on our team would pass you a large coffee mug with a side of a sugar cube. We bet there’s a ton of calories in it, but can you really survive on sweetened drinks?

Tags are an essential feature in our diverse mobile world. People appreciate personal treatment and, probably even more, they like to get exactly what they want.

Since we started our service, our customers were asking if it was possible not to cover the whole user base for one app, but instead target specific groups. It was the most requested feature, which is reasonable, since we live in a world of targeting and segmentation. This is a safe zone where business goals meet people’s needs, and we put tags as a primary feature on our agenda without doubts. What have we got here?

Integer tags
Integer (numeric) tags Numbers talk. Whether you are lazy and simply index your user groups by numbers, or there is a real meaning behind them, such as age or a monthly income, you can easily manage this tag. There’s one great thing about numbers – they can be defined by ranges. So keep it in mind when it comes to actually using the tags, i.e. filtering!

String tags
String (text) tags Words talk even better than numbers, or at least to some of us. Add a string tag, and you can learn a lot about your users and their interests. You can then keep your hockey fans and figure skating lovers at a respectful virtual distance from each other, and do not underestimate the power of these boundaries! Moreover, your game players might not even know you had already divided them into “people with money” and “free riders”. A bit cynical, but comes in handy.

List tags
List tags One of our customers had an idea about easing the life of their students by warning them if any of the seminars or lectures were cancelled or rescheduled. We advised to use our text tags in order for students to select Math or French literature as their subject of interest. Surprisingly, it appeared that students have more than one course to follow! We even had to confirm it with our team, since some of us are really into educating themselves, and yes, there are quite a few interesting things on the campus these days.

As a result we came up with the list tags, which helps you create a set of conditions within one tag. Now our students can choose to follow Computer Science along with Philosophy, Geography and Ballet classes altogether. We appreciate broad-based knowledge!

All the necessary tools are already there in our sample projects. All you need to do is to implement tags in your app and add these tags in your Pushwoosh Control Panel. That’s all, you are good to go. We hope that you use this feature wisely, making your push notifications campaigns more personal, accurate and beneficial for both sides!