When companies need a push notifications messaging solution, they consider
different options — from building their internal solution to using the services
of a push notification provider. Which one is the best for your company? Find
out now.
Last year one of our clients, an e-commerce company, decided to build its own
push messaging solution and quit using Pushwoosh. The results of this initiative
turned out to be quite disappointing - thousands of dollars of expected revenue
were lost during the weeks of Black Friday and Cyber Monday because the
newly developed solution * *wasn’t ready to provide the necessary delivery
rates**. Due to the lack of stability, millions of users didn’t receive push
notifications about the upcoming sales, and thousands of dollars were lost.
By the time Christmas sale started, the company was already back to using
Pushwoosh. When is building your own messaging solution a good idea? Do you have
what it takes to maintain its stability? Should you choose it over the services
of a provider? The answer depends on your goals, needs and available resources.
When choosing the best solution for your company, it’s important to consider the
following:
Functionality & Use Cases
Reliability & Support
Costs & Resources
Experience & Expertise
Product Development
Read on to study these aspects in detail.
Functionality & Use Cases
- Your own solution: It will have limited functionality based on the current
needs & goals of your marketing team. If your business grows further and your
marketing strategy gets more complex in the future, you will need a lot of
time and money to rebuild your existing solution and develop additional
reliable and stable functionality. If you ever need to take action fast and
launch new customer communications quickly, that can be really problematic.
- Pushwoosh: After integrating Pushwoosh SDK into your app, all the features
and communication channels you can possibly ever need, are at your service. No
time and development resources required to start using them. It’s always easy
to start using additional functionality and communication channels (such as
in-app messages
and emails) to reach more customers and make your communications personalized
and automated.
Reliability & Support
- Own solution: Supporting reliability of your solution requires lots of
human resources. In fact, you will need an entire team of people that will
maintain the stability of your solution. Fixing bugs, resolving production
issues, maintenance work & support — all of that is impossible without
employees focused just on that.
- Pushwoosh: Making sure your messages are delivered is our job.No need to
say that we have multiple teams whose job is maintaining the reliability
of our service and keeping delivery rates at the highest levels. Any issues
that might occur are taken care of by our support + customer success +
development teams in no time.
Costs & Resources
- Own solution: Cost to Develop=Initial Build Time (usually takes months) +
Hosting Costs (for various device types) + Maintenance Costs + Costs of
Updating for Every Software Update + Cost of Adding New Features (such as
Dynamic Content, A/B Testing, Segmentation and others) + Building and
Maintaining Security.
- Pushwoosh: Pay for yourmonthly or yearly subscription once
(starts at $41.95, or free for up to
1000 devices), and that’s all you need to care about. The service offers very
flexible pricing for all types of businesses, powerful functionality and
highest efficiency.
Experience & Expertise
- Own solution: The first experience in creating a push messaging solution
can bring lots of unexpected issues and the developed functionality can end up
not meeting the requirements of your marketing strategy.
- Pushwoosh: We’ve been successfully helping businesses grow since 2011. We
know what our customers need and how our service can help them reach their
goals. Our Customer Success team has deep expertise in automated
cross-channel marketing solutions
that help you gain the most from your communications. Our Customer Success
Managers will be glad to help you launch the most effective communications
with your customers via push notifications, in-app messages, emails, and any
other channel you can add via
Webhooks.
Product Development
- Own solution: It’s often hard to predict what functionality you will need
in the future and which communication channels will work best for your users.
- Pushwoosh: We work with all types of businesses and know all the possible
pain points that marketers can have. We keep up with the trends and develop
the products that will bring the most value to our customers. We are already
integrated with 21 platforms. As experts in cross-channel marketing and push
notifications, we can easily keep the efficiency of our service at the highest
level.
Discover more reasons why the world’s leading brands and aspiring businesses
choose Pushwoosh:
Why choose Pushwoosh
Request a Pushwoosh demo to understand all the benefits of using a reliable
customer engagement platform:
Contact Pushwoosh Team
