behavioural marketing Event-Based Marketing Boosts Engagement What is event-based marketing and how does it increase engagement and conversions? Find out why aligning your communications with the customer lifecycle is essential for marketing success these days.
personalization Personalized communications drive conversions and revenue growth Did you know that only 8% of people would be encouraged to engage with a brand if it addressed them by their first name? Personalization is not limited to that, there are many ways to make your messages more human, personal and relevant.
