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cross-channel

A collection of 2 posts

Event-Based Marketing Boosts Engagement
behavioural marketing

Event-Based Marketing Boosts Engagement

What is event-based marketing and how does it increase engagement and conversions? Find out why aligning your communications with the customer lifecycle is essential for marketing success these days.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Personalized communications drive conversions and revenue growth
personalization

Personalized communications drive conversions and revenue growth

Did you know that only 8% of people would be encouraged to engage with a brand if it addressed them by their first name? Personalization is not limited to that, there are many ways to make your messages more human, personal and relevant.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
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