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push notifications

A collection of 57 posts

Expert Tips for Sending Push Notifications from a News App
push notifications

Expert Tips for Sending Push Notifications from a News App

Learn from the experts: best practices in push notifications and their role in driving user engagement in news apps.

  • Elena Kozlova
    Elena Kozlova
6 min read
How to Measure Effectiveness of Push Notifications
metrics

How to Measure Effectiveness of Push Notifications

[Formulas inside] Prove effectiveness of your push notification campaigns with 7 metrics: CTR, CR, revenue, ARPU, retention, opt-outs, and uninstalls.

  • Elena Kozlova
    Elena Kozlova
4 min read
How to Increase Push Notifications CTR
push notifications

How to Increase Push Notifications CTR

Pushwoosh has answered your most burning questions on how to increase push notifications CTR. Benchmark your metrics against the industry averages. A/B test new ideas to boost efficiency.

  • Elena Kozlova
    Elena Kozlova
10 min read
E-book: 50 Best Examples of Push Notifications from Top Brands
Web push notifications

E-book: 50 Best Examples of Push Notifications from Top Brands

How can push notifications help your business and increase your sales funnel? Learn push notification best practices? in our blog post

  • Pushwoosh Editor
    Pushwoosh Editor
1 min read
The complete guide on mobile app marketing during 2020 holiday season
push notifications

The complete guide on mobile app marketing during 2020 holiday season

Want to know how to create powerful mobile app marketing strategy and drive more sales during holiday season? Here's the complete guide that will help

  • Pushwoosh Editor
    Pushwoosh Editor
6 min read
How Media Services Can Increase Traffic With Automation
Marketing Automation

How Media Services Can Increase Traffic With Automation

Delivering relevant information in real time is the key to being the most reliable and fast source of information. By automating communication with your subscribers, you can increase audience loyalty and bring more paid subscriptions.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
How to build strong Marketing in the Post-IDFA era
ios 14

How to build strong Marketing in the Post-IDFA era

New privacy measures can result in your loss of device IDs for re-engagement targeting on a good share of your iOS audience. Learn how to avoid negative impact.

  • Pushwoosh Editor
    Pushwoosh Editor
7 min read
Marketing Automation for Transportation Services
Marketing Automation

Marketing Automation for Transportation Services

Airlines, taxi, carsharing, train and coach services — transportation business needs marketing automation to increase customer LTV. Find ideas for boosting revenue with automated communications here.

  • Elizaveta Varakina
    Elizaveta Varakina
5 min read
Engagement Automation for Health & Wellness Apps: Must-Have Scenarios
Marketing Automation

Engagement Automation for Health & Wellness Apps: Must-Have Scenarios

Get ideas for automating your customer communication scenarios using Pushwoosh behavior-based messaging. Increase user LTV and build brand loyalty.

  • Elizaveta Varakina
    Elizaveta Varakina
5 min read
Why media companies choose Pushwoosh
Media

Why media companies choose Pushwoosh

High-speed news delivery, precise audience segmentation, cross-channel messaging to engage every subscriber, and more — Pushwoosh has all you need for successful communications.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
What Events to Use in Your Marketing Communication Strategy
event-based marketing

What Events to Use in Your Marketing Communication Strategy

When building event-based messaging, it's important to define the right user actions that can become starting points for your communications. Here are some tips on how to approach this.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Event-Based Marketing Boosts Engagement
behavioural marketing

Event-Based Marketing Boosts Engagement

What is event-based marketing and how does it increase engagement and conversions? Find out why aligning your communications with the customer lifecycle is essential for marketing success these days.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
BelkaCar retains users and delivers service messages with Pushwoosh
Success Story

BelkaCar retains users and delivers service messages with Pushwoosh

The carsharing company re-engages inactive users, runs promotions and delivers service updates.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Emails + Push Notifications: Improve Your Marketing Strategy
push notifications

Emails + Push Notifications: Improve Your Marketing Strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Why go with Pushwoosh if I can code my own solution?
push notifications

Why go with Pushwoosh if I can code my own solution?

When companies need a push notifications messaging solution, they consider different options, which often include building own solution and using the services of a push notifications provider. Which one is the best for

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Update your app icon for a Holiday promo with a push notification!
app icon

Update your app icon for a Holiday promo with a push notification!

Need to draw attention to a seasonal sale? Want to notify users your app has been updated? Show each user a personalized app icon? Do that by sending a push notification!

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
The benefits of push notifications marketing
push notifications

The benefits of push notifications marketing

Some marketers still don't know they can use push notifications for boosting conversions, retaining users and encouraging purchases. Meanwhile, this communication channel increases user engagement by 110%, retention - by 70% and customer LTV - by 50%.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Mobile push notifications: the key to app retention
mobile push notifications

Mobile push notifications: the key to app retention

User acquisition efforts are pointless if you cannot keep newcomers active. That's where mobile push notifications come to the rescue. Being highly effective for user retention and engagement, they've become the key to successful app marketing.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Geo Push notifications: advantages and use cases
Geozones

Geo Push notifications: advantages and use cases

Pushwoosh Geozones allow delivering relevant, well-timed location-based push notifications to your users when they enter or leave the target zone. Make your communications more engaging!

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
5 Reasons Why Your Business Should Use Push Notifications
push notifications

5 Reasons Why Your Business Should Use Push Notifications

Check out the five reasons why your business should use push notifications and learn how this messaging channel can be beneficial for your marketing strategy.

  • Pushwoosh Editor
    Pushwoosh Editor
5 min read
Next-level personalization with Liquid Templates
liquid templates

Next-level personalization with Liquid Templates

We've talked multiple times about the importance of personalization, how it increases conversions and user LTV. Our most recent improvement allows bringing personalization it to the next level — Liquid Templates reach the highest relevancy!

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
What are push notifications?
push notifications

What are push notifications?

Being highly engaging and personalized, push notifications are one of the most popular customer communication channels among marketers. Let's explore how these messages work and what opportunities they create.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Pushwoosh iOS SDK 5.0.1 Is Out!
ios

Pushwoosh iOS SDK 5.0.1 Is Out!

We are happy to release the brand new Pushwoosh iOS SDK. New features, new possibilities, bug fixes and much more! Check the release notes below. iOS10 Foreground Push Notifications To enable out-of-the-box foreground

  • Pushwoosh Editor
    Pushwoosh Editor
1 min read
The 2016 Pushwoosh Annual Giveaway
push notifications

The 2016 Pushwoosh Annual Giveaway

The Rules of the 2016 Pushwoosh Annual Giveaway The best way for a company to get ahead is to help your clients prosper, there is nothing secret about it. That’s why we’

  • Pushwoosh Editor
    Pushwoosh Editor
2 min read
Meet The Newest Pushwoosh Demo App
Android

Meet The Newest Pushwoosh Demo App

Pushwoosh Mission Statement It has always been a number one priority to be client oriented and put the needs of our users ahead of any other types of scenarios. Pushwoosh truly treasurers our

  • Pushwoosh Editor
    Pushwoosh Editor
2 min read
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