Geozones and broadcast notifications help Telepizza drive sales and make $2400+ from one push.
Telepizza is one of the largest pizza restaurant chains worldwide. Operating in Spain, UK, Switzerland and other countries of the European Union, South America and the Middle East, it has a wide range of location-based special offers and events.
The company needs to increase sales and revenue by notifying its customers about special offers and events at the nearest pizza restaurants.
Customizable push notifications for different geozones allow Telepizza to inform its customers about local special offers at high-impact moments. As soon as a customer enters a certain geozone (usually 300-500 meters away from a restaurant), they get a push notification about a special offer (for example: «Pizza of the week for a special price»). It's a combination of the perfect time and the perfect place that gives high CTR and drives sales!
Broadcast push notifications about special offers also increase the company’s revenue significantly. More than 850 000 Telepizza app users are subscribed to pushes. Such notifications usually have 0,8% CTR and 4-7% conversion rate, which means that one notification brings Telepizza 300-450 orders ($2400-$3600, considering the minimum order value = $8).
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