#Media

Citynet (one.co.il) delivers sports news to its audience at lightning speed

Israeli sports media instantly notifies its users of score changes and other hot news with the help of High-Speed Push Notifications.

Citynet (one.co.il), one of the biggest Israeli online sports media, keeps Hebrew-speaking audience posted on the latest sports news.

Challenge

Sending live score notifications requires high-speed delivery in order to let users know about a goal as soon it's been scored. When it comes to sports news, it's extremely important to deliver relevant and time-sensitive content to subscribers’ phone screens at lightning speed.

Solution

To notify sports fans of score changes and other news without delays, one.co.il implemented Pushwoosh High-Speed Delivery. Our new powerful and highly reliable technology allows sending up to 300 000 notifications per second! That's at least 100 times faster than the average speed of a push notification. When dealing with time-sensitive content, high-speed notifications are truly an essential tool. Citynet combines High-Speed Delivery with careful segmentation to provide readers with relevant content based on their preferences.

As a result, one.co.il monthly audience has grown to 350 000+ unique monthly active users. Having been our loyal partner for 4 years, Citynet has grown its total userbase to almost 1 million active devices (steady growth 250 000+/year). Sending 5-25 million notifications a day, Citynet attracts over 60 000 unique readers daily.

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