Checklist by AppTweak & Pushwoosh

iOS 16 marketing: Bridging the gap between user acquisition & retention

iOS 16: the updates that bring marketers across the funnel together

Another iOS update amends the rules of the app marketing game. To win, teams should align user acquisition and retention efforts in a supreme strategy. How do you build one? AppTweak and Pushwoosh help you out with a joint miniguide.

  • Enhance your UA strategy with new forms of Apple Search Ads placements
  • Improve the efficiency of your organic + paid acquisition efforts with a sustainable ASO strategy [Checklist]
  • Get inspired with In-App Events — your secret to bringing lapsed users back
  • Learn the new ethics of user retention & how to comply with data privacy restrictions in your communication strategy
  • Take a turn to omnichannel messaging — discover what channels to use best, when and how
  • Build an engaging strategy to retain your audience from Day 1 for the lifetime [Checklist]

Get your free ebook