2023 Data Study

Push notification benchmarks for news & media apps

CTRs, opt-in rates, frequency, and how you can make them work in your favor

How effective is your push notification campaign?

Get your answer by comparing your metrics with news & media apps’ benchmarks:

  • CTR, opt-in rate, and number of pushes sent daily
  • Average and maximum possible metrics in 2023
  • iOS and Android — how the metrics differ
  • Based on anonymized per-platform statistics of 110 active news outlets from 9 countries across the globe
  • Calculated for the entire sample and for different sizes of news & media apps separately: from <10K subscribers to >1M subscribers

Download the study now to get access to exclusive data researched and analyzed by Pushwoosh Team. BONUS: tips to succeed in sending push notifications from YOUR news & media app.

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