Pushwoosh + mParticle: Sync user data and events in real time to power personalized, data-driven messaging
Integrate mParticle with Pushwoosh to sync user data, events, and segments for personalized, automated campaigns. Deliver smarter messages and boost engagement effortlessly.
- Sync mParticle Audiences
- Trigger campaigns by behavior
- Enrich Pushwoosh user profiles
What you can do with the integration?
Connect mParticle and Pushwoosh to sync user data, events, and segments — and create highly personalized, automated campaigns based on real user behavior.
Sync audiences automatically
Import mParticle Audiences into Pushwoosh and keep them updated in real time to target users with precision.
Trigger campaigns from user events
Use mParticle events as triggers to send contextual messages when users take key actions
Personalize communication with user attributes
Leverage mParticle user data — name, location, preferences — to deliver messages that truly resonate
Build behavior-based automations
Create automated workflows in Pushwoosh that react instantly to user lifecycle changes tracked in mParticle
Analyze engagement impact
Measure how synced data improves campaign performance and user retention
Unify analytics and engagement
Bring together data insights from mParticle and multichannel messaging from Pushwoosh — all in one ecosystem
Use cases
With the integration, you can use this data to deliver personalized, event-based messages across channels
Welcome new users
Triggered when a new user joins an mParticle audience
- Result:
Higher first-session engagement and better onboarding flow
Re-engage inactive users
Triggered when users drop out of a segment or show inactivity
- Result:
25–40% increase in user reactivation
Reward loyal customers
Triggered by mParticle event or segment loyal customers
- Result:
Stronger retention and higher repeat purchase rate
How does Pushwoosh work?
Pushwoosh helps you collect and activate customer data in real time to deliver personalized, automated campaigns that boost retention and growth. Watch the video to see how Pushwoosh unites data and engagement in one platform.
