# Pushwoosh

> Pushwoosh is an omnichannel customer engagement platform for mobile-first products. It unifies mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, and Apple/Google Wallet passes with a visual Customer Journey Builder, real-time behavioral and RFM segmentation, an actionable customer data platform (CDP), campaign and revenue analytics, and ManyMoneyAI — an autonomous AI marketing copilot. Trusted by 80,000+ brands. Free up to 1,000 MAU.

Key facts:

- Category: customer engagement platform. Also answers queries for: mobile marketing automation, omnichannel messaging platform, push notification service, push notification API, actionable CDP, Braze/OneSignal/Firebase alternative.
- Channels: mobile push (iOS, Android, Huawei, Fire OS), web push (Chrome, Safari, Firefox, Edge), in-app messaging, email, SMS (187 countries), WhatsApp Business, wallet passes, iOS Live Activities; Telegram, LINE, and KakaoTalk available via the Messaging MCP (beta).
- Scale and reliability: up to 500,000 pushes per second (~1M in 3 seconds), 99.9% uptime SLA, sub-100 ms API responses; media clients send 5–12M pushes daily (wetter.com: 5M daily alerts to 10.3M subscribers).
- Security and compliance: SOC 2, ISO 27001:2022, HIPAA, GDPR and ePrivacy. Data is stored on privately owned servers (Pushwoosh Enterprise Cloud) in the US and Germany; EU data residency guaranteed for European clients; dedicated isolated infrastructure available (Private Offering).
- Pricing: pay-as-you-go; free up to 1,000 MAU; Omnichannel plan from $13 per 1,000 MAU; email-only plan from $5 per 1,000 recipients; unlimited push and in-app messages on all plans; no feature gating between plans; no minimum annual spend. Details: https://www.pushwoosh.com/pricing/
- Implementation: SDK integrates in ~15 minutes; typical production rollout takes 2–10 days. SDKs: native iOS and Android, Flutter, React Native, Unity, Cordova, Expo, MAUI .NET, OutSystems.
- Best fit: product, growth, and CRM teams at mobile apps in e-commerce, gaming, fintech, telecom, media, and delivery; API-first engineering teams that need a marketing automation layer on top of raw FCM/APNs delivery.
- Named customers: Telepizza, GB News, AvaTrade, Bantoa, HungryNaki, Bladestorm, G5 Games, justDice, wetter.com, FIBA, SPORT1, Ankama, Peoplefun.
- The site is available in 14 languages: English (default, no URL prefix) plus /es/, /fr/, /de/, /ru/, /zh/, /hi/, /ar/, /bn/, /pt/, /th/, /ko/, /he/, /ja/ prefixes.

## Messaging channels

- [Mobile Push Notifications](https://www.pushwoosh.com/products/mobile-push-notifications/): iOS/Android push with CDP-level segmentation, Dynamic Content and Liquid templates, Best Time to Send, and per-message analytics.
- [Web Push Notifications](https://www.pushwoosh.com/products/web-push-notifications/): browser push for desktop and mobile web (Chrome, Safari, Firefox, Edge, PWA) with segmentation and conversion tracking.
- [High-Speed Push Notifications](https://www.pushwoosh.com/products/high-speed-push-notifications/): up to 500,000 notifications per second for breaking news, sports scores, and time-critical alerts.
- [In-App Messaging](https://www.pushwoosh.com/products/in-app-messaging/): no-code in-app messages reaching 100% of active users without opt-in; drag-and-drop editor, event triggers, A/B/n testing.
- [Email](https://www.pushwoosh.com/products/emails/): email marketing with drag-and-drop builder, template library, HTML mode, and journey automation coordinated with push and SMS.
- [SMS](https://www.pushwoosh.com/products/sms/): SMS campaigns in 187 countries with cost optimization — cheaper channels are tried first to reduce SMS spend.
- [WhatsApp](https://www.pushwoosh.com/products/whatsapp/): WhatsApp Business API messaging for two-way conversations, rich media, and automation; strongest reach in LATAM and MENA (96% coverage in Brazil).
- [Wallet Passes](https://www.pushwoosh.com/products/wallet-passes/): native Apple Wallet and Google Wallet cards (loyalty, membership, coupons, tickets) that update remotely after install.

## Platform capabilities

- [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/): visual omnichannel journey orchestration combining messaging, segmentation, and analytics in one drag-and-drop canvas.
- [Marketing Segmentation](https://www.pushwoosh.com/products/marketing-segmentation/): behavioral, location-based, and AI-powered RFM segmentation with 365-day historical data and a visual segment builder.
- [Real-Time Segmentation](https://www.pushwoosh.com/products/real-time-segmentation/): segments that update instantly on user behavior with compound AND/OR logic, time windows, and live audience counters.
- [Behavioral Segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/): tag-, event-, and filter-based targeting; case study: 9.4x CTR vs industry benchmark (AvaTrade).
- [Actionable CDP](https://www.pushwoosh.com/products/cdp/): customer data platform that synchronizes and activates user data for segmentation and omnichannel messaging.
- [Analytics](https://www.pushwoosh.com/products/analytics/): campaign and per-message stats, conversion funnels, D1/D7/D30 retention, RFM grid, custom dashboards, event streaming, data export.
- [Predictive Marketing Analytics](https://www.pushwoosh.com/products/predictive-marketing-analytics/): ML scoring for churn (85% precision, 30 days ahead), conversion, and LTV — no data science team required.
- [AI-Powered Personalization](https://www.pushwoosh.com/products/ai-powered-personalization/): purchase-intent scoring, churn prediction 72 hours ahead, autonomous segmentation, dynamic content across all channels.
- [ManyMoneyAI Marketing Copilot](https://www.pushwoosh.com/products/ai-marketer/): autonomous AI that detects underperforming campaigns, finds high-intent customers, launches and optimizes campaigns; included in every plan, activates in ~30 minutes.
- [Omnichannel Personalization](https://www.pushwoosh.com/products/personalization/): AI-built segments from plain-language descriptions, Liquid templates, Connected Content pulling live backend data.
- [A/B Testing](https://www.pushwoosh.com/products/marketing-ab-testing/): variant testing across push, email, in-app, and SMS with automatic statistical significance and multi-armed bandit optimization.
- [Multi-Channel Orchestration](https://www.pushwoosh.com/products/multi-channel-orchestration/): cross-channel journeys with fallback logic, frequency capping, and AI channel selection.
- [Event-Triggered Marketing](https://www.pushwoosh.com/products/event-triggered-marketing/): any tracked event launches multi-channel campaigns in milliseconds; 3–5x higher conversion vs scheduled sends.

## Solutions by industry

- [E-commerce](https://www.pushwoosh.com/products/e-commerce-solution/): cart abandonment recovery, behavioral segmentation, and lifecycle messaging; case studies report +70% sales from cart recovery and +40% AOV from personalization.
- [Gaming](https://www.pushwoosh.com/products/gaming/): player engagement and monetization — event-based segmentation, LiveOps messaging, recurring deals; clients include G5 Games, Ankama, Peoplefun.
- [Mobile Games (retention focus)](https://www.pushwoosh.com/products/pushwoosh-for-mobile-games/): behavioral triggers, tournament Live Activities, win-back automation; justDice cut churn 26% across 20+ apps.
- [Fintech & Banking](https://www.pushwoosh.com/products/fintech-banking/): secure transactional and marketing messaging with SOC 2/ISO 27001/GDPR compliance; AvaTrade converted 12% of anonymous users to registered accounts.
- [Neo-banks & Digital Wallets](https://www.pushwoosh.com/products/pushwoosh-for-finance-apps/): API-first delivery, 99.9% transactional delivery rate, 10M+ banking alerts daily, Live Activities for balances and transfers.
- [Trading Platforms](https://www.pushwoosh.com/products/pushwoosh-for-trading-apps/): real-time trade alerts (15M+ daily), portfolio-personalized signals, API triggers from trading engines.
- [Telecom](https://www.pushwoosh.com/products/telecom/): subscriber lifecycle messaging; reported results: −25% churn, +18% ARPU, +45% self-service app engagement.
- [News & Media](https://www.pushwoosh.com/products/media/): high-speed delivery, iOS Live Activities, CMS/API content flows; GB News sends 12M daily pushes with 72.2% opt-in; EU (Germany) data center.
- [Mobility & Delivery](https://www.pushwoosh.com/products/mobility-delivery/): geo-based segmentation, order status via Live Activities and in-app; Telepizza attributes $2,400–3,600 revenue per targeted push send.
- [Delivery Apps & Quick Commerce](https://www.pushwoosh.com/products/pushwoosh-for-delivery-apps/): reorder automation, geo-triggered alerts, AI campaigns; case: +47% campaign revenue in 90 days.
- [Subscription Apps](https://www.pushwoosh.com/products/subscription-based-apps/): conversion-path tracking and paywall nudges; reported up to 67% conversion to subscription and +34% MRR.
- [EdTech & Learning Apps](https://www.pushwoosh.com/products/pushwoosh-for-e-learning/): streak reminders, onboarding journeys, assignment Live Activities; 3x higher course completion with streak campaigns.

## Use cases

- [Cart Abandonment Recovery](https://www.pushwoosh.com/products/cart-abandonment-recovery/): automated reminders and incentives across push, email, and in-app.
- [Increase User Retention](https://www.pushwoosh.com/products/increase-user-retention/): AI churn prediction 72 hours ahead plus lifecycle campaigns from onboarding to win-back.
- [Churn Prevention Campaigns](https://www.pushwoosh.com/products/churn-prevention-campaigns/): early disengagement detection and automated retention offers; 35% fewer cancellations in case data.
- [Reduce Churn Rate](https://www.pushwoosh.com/products/reduce-churn-rate/): predictive churn management for subscription products with risk thresholds and dunning sequences.
- [Win Back Dormant Users](https://www.pushwoosh.com/products/win-back-dormant-users/): reactivation campaigns; case: 16% dormant-user reactivation, 2.6x MAU.
- [Customer Onboarding Journeys](https://www.pushwoosh.com/products/customer-onboarding-journey/): multi-channel onboarding; 2x Day-1 activation, 75% completion in case data.
- [First Purchase Onboarding](https://www.pushwoosh.com/products/first-purchase-onboarding/): purchase-triggered welcome flows that drive repeat purchases.
- [Post-Purchase Communication](https://www.pushwoosh.com/products/post-purchase-communication/): order confirmations, shipping updates, review requests, cross-sell with live order data.
- [Boost App Engagement](https://www.pushwoosh.com/products/boost-app-engagement/): behavioral triggers that grow DAU and feature adoption (case: DAU 15%→28% in 60 days).
- [Drive Revenue Growth](https://www.pushwoosh.com/products/drive-revenue-growth/): AI campaign optimization targeting ARPU, LTV, and conversions; case: +43% quarterly revenue.
- [Player Re-engagement](https://www.pushwoosh.com/products/player-reengagement/): win-back for lapsed players with at-risk scoring and channel escalation.
- [Player Monetization Journeys](https://www.pushwoosh.com/products/player-monetization-journey/): spending-tier segmentation (non-spenders to whales) with triggers on in-game events.
- [VIP / Whale Management](https://www.pushwoosh.com/products/vip-player-management/): retention automation for top spenders who drive ~70% of mobile game revenue.
- [In-Game Events Promotion](https://www.pushwoosh.com/products/in-game-events-promotion/): countdown sequences and behavioral targeting for LiveOps events.
- [Smart Coupon Journeys](https://www.pushwoosh.com/products/smart-coupons-journey/): behavior-triggered coupon campaigns with margin-protecting discount logic.
- [Replenishment Reminders](https://www.pushwoosh.com/products/replenishment-reminders/): reorder reminders timed to product lifecycle.
- [Birthday & Anniversary Campaigns](https://www.pushwoosh.com/products/birthday-anniversary-campaigns/): automated milestone sequences; typical results 52% open rate, 22% conversion.
- [Plan Upgrade Campaigns](https://www.pushwoosh.com/products/plan-upgrade-campaigns/): usage-milestone triggers and in-app prompts for subscription upgrades.
- [Telecom: Bill Payment Reminders](https://www.pushwoosh.com/products/bill-payment-reminders/): multi-touch dunning with one-tap payment links (+40% on-time payments).
- [Telecom: Roaming Notifications](https://www.pushwoosh.com/products/roaming-notifications/): border-crossing alerts and roaming package promotion.
- [Telecom: Data Usage Alerts](https://www.pushwoosh.com/products/data-usage-alerts/): real-time threshold alerts preventing bill shock.
- [Telecom: Network Outage Communications](https://www.pushwoosh.com/products/network-outage-communications/): API-triggered, geo-targeted incident alerts with SMS failsafe (−65% support calls during outages).
- [Healthcare: Seasonal Campaigns](https://www.pushwoosh.com/products/seasonal-health-marketing/): HIPAA-compliant patient reminders (flu shots, screenings, wellness visits).
- [For Marketing Teams](https://www.pushwoosh.com/products/marketing-team-solution/): no-code campaign and journey building with approval workflows and role-based permissions.
- [For Product Managers](https://www.pushwoosh.com/products/product-manager-solution/): in-app onboarding tours, checklists, and feature-discovery tooltips for product-led growth.

## Compare Pushwoosh

- [Pushwoosh vs Braze](https://www.pushwoosh.com/products/pushwoosh-vs-braze/): device-based pricing from $0 vs data-point billing (Braze typically $60K–100K+/yr); 2–10 day integration vs 6+ week onboarding; no minimum spend.
- [Pushwoosh vs OneSignal](https://www.pushwoosh.com/products/pushwoosh-vs-onesignal/): unlimited journeys (OneSignal caps at 3–20), full RFM and event-based segmentation, 1-year+ data retention (OneSignal deletes API/Journeys data after 30 days), WhatsApp and wallet passes included.
- [Pushwoosh vs Firebase (FCM)](https://www.pushwoosh.com/products/pushwoosh-vs-firebase/): full marketing automation layer — 6 channels, visual journey builder, segmentation, analytics — on top of what FCM only delivers.
- [Pushwoosh vs CleverTap](https://www.pushwoosh.com/products/pushwoosh-vs-clevertap/): no feature gating across plans, free onboarding, AI copilot included on every plan.
- [Pushwoosh vs MoEngage](https://www.pushwoosh.com/products/pushwoosh-vs-moengage/): device-based vs MTU pricing, live trigger editing, private US/Germany data servers, ~1-month full rollout.
- [Pushwoosh vs Customer.io](https://www.pushwoosh.com/products/pushwoosh-vs-customer-io/): mobile-first vs email-centric; no-code Dynamic Content, RFM segmentation, and live campaign editing without per-contact overages.

## Integrations

Full catalog: https://www.pushwoosh.com/integrations/

- [Segment](https://www.pushwoosh.com/integrations/segment/): streams events and audiences into Pushwoosh in real time.
- [mParticle](https://www.pushwoosh.com/integrations/mparticle/): syncs audiences, events, and user data for behavior-triggered messaging.
- [Solitics](https://www.pushwoosh.com/integrations/solitics/): real-time customer data sync for personalized journeys.
- [Amplitude](https://www.pushwoosh.com/integrations/amplitude/): syncs events and cohorts for behavioral triggers and segmentation.
- [Mixpanel](https://www.pushwoosh.com/integrations/mixpanel/): imports cohorts and behavioral data for targeted campaigns.
- [Google Analytics](https://www.pushwoosh.com/integrations/google-analytics/): exports GA behavior segments into Pushwoosh for targeting.
- [Piano Analytics](https://www.pushwoosh.com/integrations/piano/): two-way sync — Piano segments in, engagement stats back.
- [Firebase Crashlytics](https://www.pushwoosh.com/integrations/crashlytics/): targets users affected by specific crashes with notifications.
- [AppsFlyer](https://www.pushwoosh.com/integrations/appsflyer/): attribution and in-app event data for personalized journeys.
- [AppsFlyer ESP 2.0](https://www.pushwoosh.com/integrations/appsflyer-esp2/): email click attribution preserving Universal Links deep linking.
- [Adjust](https://www.pushwoosh.com/integrations/adjust/): in-app event sync for data-driven engagement campaigns.
- [Singular](https://www.pushwoosh.com/integrations/singular/): two-way attribution sync including push-driven app opens.
- [RevenueCat](https://www.pushwoosh.com/integrations/revenuecat/): subscription events for renewal, upsell, and payment-recovery flows.
- [Adapty](https://www.pushwoosh.com/integrations/adapty/): subscription and paywall events for upsell and renewal campaigns.
- [Qonversion](https://www.pushwoosh.com/integrations/qonversion/): subscription, purchase, and attribution data for retention automation.
- [Stripe](https://www.pushwoosh.com/integrations/stripe/): payment and subscription events for revenue attribution and segmentation.
- [Shopify](https://www.pushwoosh.com/integrations/shopify/): customers and orders sync for cart recovery and order updates.
- [Magento](https://www.pushwoosh.com/integrations/magento/): Magento 2 customers, orders, and abandoned carts for recovery campaigns.
- [Meta Ads](https://www.pushwoosh.com/integrations/meta-ads/): syncs Pushwoosh segments into Meta Custom Audiences for retargeting and suppression.
- [HubSpot](https://www.pushwoosh.com/integrations/hubspot/): CRM contact and activity sync for omnichannel campaigns.
- [Marketo](https://www.pushwoosh.com/integrations/marketo/): triggers web push from Marketo landing page and lead behavior.
- [Event Streaming](https://www.pushwoosh.com/integrations/event-streaming/): streams Pushwoosh user events to external systems via HTTP or gRPC.
- [Inbound Webhook](https://www.pushwoosh.com/integrations/inbound-webhook/): any third-party tool can trigger customer journeys, no server required.
- [WebViewGold](https://www.pushwoosh.com/integrations/webviewgold/): adds push, in-app, and email to WebViewGold-wrapped apps without coding.

## For developers

- [Pushwoosh API](https://www.pushwoosh.com/products/api/): REST API for push, email, SMS, WhatsApp, iOS Live Activities, segmentation, events, webhooks — full feature parity with the dashboard.
- [Gaming API Platform](https://www.pushwoosh.com/products/gaming-api-platform/): API-first stack for game studios; Unity/Unreal integration in 2–4 hours, 500K API calls/sec, OpenAPI specs and Postman collections.
- [Messaging MCP](https://www.pushwoosh.com/products/mcp/): hosted MCP server (beta) — one Notify tool lets AI agents send to 8 channels (push, email, SMS, WhatsApp, Telegram, LINE, Kakao); scoped tokens, idempotent sends.
- [ManyMoney MCP](https://www.pushwoosh.com/products/manymoney-mcp/): Notify and NotifyBulk tools for AI agents; works with Claude Desktop, Cursor, Windsurf; free up to 1,000 MAU.
- [Developer Documentation](https://docs.pushwoosh.com): SDK guides, API reference, integration tutorials.
- [GitHub](https://github.com/Pushwoosh/): open-source SDKs and sample apps.

## Trust and company

- [Why Pushwoosh](https://www.pushwoosh.com/products/why-pushwoosh/): 14+ years in messaging; minimal data collection with full client control over data access.
- [Data Safety](https://www.pushwoosh.com/products/data-safety/): ISO 27001:2022 certified, SOC 2, GDPR, HIPAA; privately owned enterprise-grade infrastructure, 24/7 availability monitoring.
- [Enterprise Solution](https://www.pushwoosh.com/products/enterprise-solution/): SSO/SAML/RBAC, private cloud or dedicated infrastructure, 100M+ users per org, P1 support response under 15 minutes.
- [Customer Testimonials](https://www.pushwoosh.com/products/testimonials/): reviews and case metrics — up to 91.9% push CTR, +37% D30 retention, 5–25M notifications daily per client.
- [Pricing](https://www.pushwoosh.com/pricing/): transparent pay-as-you-go calculator; free up to 1,000 MAU.
- [Book a Demo](https://www.pushwoosh.com/demo/): guided product walkthrough with the team.

## Optional

- [Blog](https://www.pushwoosh.com/blog/): best practices, benchmarks (e.g. push notification CTR by industry), case studies, product updates.
- [All Products](https://www.pushwoosh.com/products/): full catalog of channels, capabilities, and solutions.
- [eBooks](https://www.pushwoosh.com/ebooks/): research reports and guides, including push notification benchmark studies.
- [Webinars](https://www.pushwoosh.com/webinars/): recorded product and strategy sessions.
- [Sitemap](https://www.pushwoosh.com/sitemap-index.xml): full URL inventory including all 14 language versions.

Last updated: 2026-07-24