Know what your shoppers do and why they leave
Get the analytics you need to understand shopping behavior, reduce cart abandonment, and increase conversion rates. All your e-commerce data in one platform, ready to act on.
Drive measurable revenue with e-commerce analytics
Trusted by e-commerce brands worldwide
Campaign performance tracking for e-commerce
Stop guessing which campaigns drive purchases. Track every message from send to sale and optimize your e-commerce messaging strategy with real data.
- Real-time results: See opens, clicks, and conversions as they happen across all channels;
- Shopper journey mapping: Track every touchpoint from first visit to checkout and beyond;
- Channel comparison: Compare push, in-app, email, and SMS effectiveness for your store;
- A/B test insights: Identify which message variations drive the most purchases.
So you can focus your budget on campaigns that bring shoppers back and increase order value.
Shopping behavior analytics
Understand what drives purchases and where shoppers drop off. Track analytics events across your store to discover patterns that lead to conversions.
- Event tracking: Monitor product views, cart additions, checkout steps, and purchase completions;
- Segment analysis: Compare engagement across buyer cohorts, VIP customers, and new shoppers;
- Conversion funnels: Identify drop-off points in your purchase flow and checkout process;
- Custom metrics: Track KPIs specific to your store like average order value and cart size.
Which means you can personalize messages based on actual shopping behavior, not assumptions.
Retention and RFM analytics for online stores
Stay ahead of churn by tracking retention patterns and identifying your most valuable customers. Know who is about to leave before they do.
- Retention curves: Visualize D1, D7, and D30 retention by acquisition source or customer segment;
- RFM analysis: Segment shoppers by Recency, Frequency, and Monetary value automatically;
- Churn detection: Spot customers showing pre-churn behavior like declining visit frequency;
- Lifetime value tracking: Monitor revenue per customer over time to prioritize high-value audiences.
So you can launch targeted win-back campaigns before customers churn and protect your revenue.
Real-time e-commerce dashboards
Get instant visibility into your store’s messaging performance. Create custom dashboards that show the metrics your team cares about, updated in real time.
- Fully customizable: Choose the metrics, layout, and filters that matter to your business;
- Channel dashboards: Track key metrics across push, in-app, email, and SMS in one view;
- Team sharing: Give stakeholders access to the data they need for decision-making;
- Export and reporting: Generate reports for leadership with revenue attribution data.
Which means you can make data-driven decisions about your campaigns without waiting for manual reports.
Connect your e-commerce analytics ecosystem
Your shopper data should not be locked in one tool. Connect Pushwoosh analytics with your existing stack for a complete view of customer behavior.
- Data export: Send events to your data warehouse or BI tools for deeper analysis;
- Event streaming: Push real-time shopping data to external analytics platforms;
- Third-party integrations: Connect with Google Analytics, Amplitude, Mixpanel, and more;
- API access: Pull data programmatically for custom dashboards and analysis.
So you can combine messaging analytics with your store analytics for a unified view of performance.
Why e-commerce marketers choose Pushwoosh analytics
Real-time insights
See shopper actions and campaign results instantly. React to trends while purchase intent is still high.
Action-ready data
Every metric connects directly to campaign tools. See a trend, launch a campaign to capitalize on it.
E-commerce-focused metrics
Track cart abandonment rates, purchase funnels, and AOV impact, not just opens and clicks.
Shopper segmentation
Slice your audience by purchase history, cart behavior, browse activity, and custom events.
No data silos
Campaign analytics and shopper analytics in one platform. No more switching between tools.
Flexible integrations
Export data to any BI tool or analytics platform. Your data, your rules.
See e-commerce analytics in action
Discover how Pushwoosh analytics helps e-commerce brands monitor shopping behavior, identify trends, and make data-driven decisions that reduce cart abandonment and grow revenue.
Real results from e-commerce brands
Success stories from e-commerce marketers
Bantoa used analytics insights to transform generic campaigns into personalized communications based on shopping behavior. Data-driven targeting drove 94% monthly subscriber activity and +28% growth in registered users.
HungryNaki tracked homepage visits, menu views, and order events to build behavior-triggered campaigns. Analytics-powered personalization drove a 2.6x increase in MAU and higher average order value.
Telepizza used location and behavior analytics to deliver special offers when customers enter restaurant areas. Data-driven campaigns achieve 4-7% conversion rates and measurable sales growth.
Omada's Almowafir app built analytics-driven campaigns that guide shoppers from discount discovery to purchase. Behavior tracking increased D30 retention by 4% and converted two-thirds of users to target actions.
This is what e-commerce clients appreciate in Pushwoosh
Safe choice
ISO 27001 certified servers
We store data on private servers located in the US and Germany with safety and regulatory compliance guarantees.
Ensuring GDPR compliance
We maintain the highest standards of compliance with data protection regulations.
Adhering to OWASP principles
Our platform embraces the Security by Design approach to prevent potential threats.
ISO 27001:2022
Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022.
HIPAA
Pushwoosh is HIPAA (Health Insurance Portability and Accountability Act) compliant, ensuring the confidentiality, integrity and availability of PHI(ePHI).
SOC 2 Type 1
Pushwoosh possesses a SOC 2 Type 1 report, reflecting our commitment to ensuring the utmost security of user data.
DPF certified
Pushwoosh is officially certified under the EU-U..S. Data Privacy Framework, including the UK extension, and the Swiss DPF.
Easy to adopt
Customer Success Managers
Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue.
Support team
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7.
Resource library
Valuable resources for self-sufficient campaign management from our blog, documentation, guides, and webinars.
Easy to integrate
Via SDK or API
You can seamlessly incorporate Pushwoosh into your app using either our SDK or API.
Cross-platform frameworks
We support all cross-platform frameworks including Flutter, React Native, Xamarin, Cordova, and others.
FAQ
Conversion funnel analytics show you the percentage of shoppers who progress from product view to cart addition to checkout to purchase. You can identify bottlenecks, such as a checkout step where most abandonment happens, and optimize your messaging accordingly.
Combined with automated campaign tools, you can trigger recovery messages based on actual abandonment data. E-commerce brands using Pushwoosh see up to 70% more sales from cart recovery campaigns compared to generic reminders because every message is informed by real behavior data.