Turn scattered player data into winning campaigns

A CDP for gaming apps unifies all player data - install source, in-game behavior, IAP history, session patterns, and cross-device activity - into comprehensive player profiles. This unified view enables you to launch precisely targeted campaigns based on complete player context, not fragmented data. For example, you can automatically send personalized offers to players who've completed level 10 but haven't made a purchase, or re-engage churning whales with VIP rewards. Gaming studios using Pushwoosh CDP see significant improvements in key metrics like day-7 retention, ARPDAU, and LTV by delivering contextually relevant messages at optimal moments in the player journey.

Pushwoosh CDP ingests and activates all types of gaming data - behavioral events (level completions, achievements, currency spend, feature usage), transaction data (IAPs, subscription status, total spend), session data (frequency, duration, time of day patterns), progression data (levels reached, content unlocked, difficulty chosen), device data (OS, device type, timezone), attribution data (install source, campaign, ad creative), and zero-party data (preferences collected via in-app surveys or account profiles). You can track unlimited custom events specific to your game mechanics and use all this data to build sophisticated player segments and trigger personalized campaigns.

Pushwoosh CDP offers native integrations with major gaming platforms including Amplitude, AppsFlyer, Adjust, Mixpanel, Firebase, and leading monetization platforms like Qonversion, Adapty, and Apphud. You can automatically sync user cohorts, import attribution data, and activate behavioral segments without manual data exports. The CDP also provides a flexible API for custom integrations with proprietary tools or game engines. Integration typically requires minimal engineering resources - most gaming studios complete setup in under a day using our Unity, Unreal, or native mobile SDKs.

Yes. Pushwoosh CDP includes built-in predictive analytics specifically designed for gaming. The platform automatically calculates RFM (Recency, Frequency, Monetary) scores to identify player value tiers, predicts churn risk based on declining engagement patterns, and estimates lifetime value using progression and purchase behavior. You can create dynamic segments that automatically update as players' risk scores change, for example, 'at-risk whales' who were high spenders but show declining session frequency. These predictive segments can trigger automated intervention campaigns to prevent churn or nurture high-potential players.

Pushwoosh CDP processes player events in real-time with sub-second latency. When a player completes a level, makes an IAP, or triggers any custom event in your game, their CDP profile updates immediately, and any associated segments or campaign triggers activate instantly. This real-time activation is crucial for gaming because conversion windows are extremely short. You need to send that congratulations message with a special offer within seconds of a player beating a boss, not hours later. Unlike batch-processing CDPs, Pushwoosh ensures your campaigns react to player behavior while they're still engaged in the game.

Gaming analytics platforms like Amplitude or Mixpanel are designed for data exploration, visualization, and insights. They help you understand what players are doing and why. A CDP like Pushwoosh focuses on data activation and orchestration. It's built to immediately act on player data by triggering personalized campaigns across all channels. While analytics tools show you that churning players exist, a CDP automatically sends them win-back offers. Pushwoosh CDP integrates with your existing analytics tools to create a complete stack: analytics for insights, CDP for activation. Many gaming studios use both together - analytics to discover opportunities, CDP to execute campaigns that capitalize on those insights at scale.