Pushwoosh is the most cost-effective Braze alternative

Pushwoosh's pricing suits every budget and business need

The most decisive advantage of Pushwoosh over Braze is pricing. Braze doesn’t display its pricing publicly. If you wonder how much Braze quotes, the average price for its yearly subscription is known to be $60–100k. For the same functionality, Pushwoosh would charge about $20k a year.

Thus, Pushwoosh appeals to budget-conscious companies that want to keep scaling even during an economic downturn.

• Pushwoosh has a free plan, as well as self-service plans. Braze has only enterprise plans.
• Pushwoosh charges for the number of devices, not for data points. This makes Pushwoosh a more affordable solution for startups targeting a limited number of app users.
• Pushwoosh offers flexible plans with no extra fees for unused features. In addition to pre-made options for developers and marketers, custom plans are available.

Fast integration and time-to-value at one-two-three

With Pushwoosh, your marketing campaigns are up and running straight off. Pushwoosh SDK integration takes less time (about one month) in comparison with competitors like Braze (can take more than six weeks). Thus, you can start using the features and expect results faster.

• Non-tech teams say Pushwoosh is easy to use (approved by marketers).
• Pushwoosh provides a quick setup without a single line of code — start working on your marketing communications right after the integration.
• Short learning curve with less load on a company’s personnel.

Pushwoosh's campaign builder is subjectively and objectively better

Mapping out your messaging flows is easy and enjoyable with Pushwoosh Customer Journey Builder:

• Every element goes under a clear name, so you can easily discover it streamlining your journey-building experience.
• You can start your campaign either by a segment or an event (you don’t have to set up numerous parameters as in Braze Canvas).
• You can use attributes of any event included in the journey (not just starting event).
• You can change starting events for campaigns that are already active.
• Build and modify campaigns with complete flexibility while they run.

In contrast, Braze Canvas is a less straightforward alternative, and its UI can be difficult to figure out. Moreover, Braze Canvas has limitations in working with event attributes.