All the power. A fraction of the price
Enterprise-grade journeys, omnichannel messaging, and advanced segmentation with transparent pricing from $0/mo and integration in days, not months
What is Pushwoosh
Customer engagement platform that turns user data into revenue. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing.
Why teams switch from Braze
Predictable pricing
Braze uses opaque data-point billing with unpredictable annual costs of $60K-100K+. Pushwoosh charges by the number of devices from $0/mo with no data-point fees and no surprise invoices.
Easier and faster
Braze onboarding typically takes 6+ weeks and requires developer resources throughout. Pushwoosh SDK integration takes 2-10 days and no-code campaign setup means marketers can launch without dev support.
Full journey flexibility
Braze Canvas limits how event attributes can be used inside flows. With Pushwoosh, any event attribute is available at any step in your journey, and you can edit active campaigns without stopping them.
Self-serve, free plan included
Braze requires an enterprise sales process with no free plan. Pushwoosh offers a free plan up to 1K MAU and self-serve sign-up so your team can start building immediately.
Full feature-by-feature comparison
The complete picture. Every capability side by side so you can decide based on facts, not marketing.
1. Channels & features
| Feature | Pushwoosh | Braze |
|---|---|---|
| Push notifications | yes | yes |
| High-speed push (up to 500K/sec) | yes | no |
| yes | yes | |
| In-app messaging | yes | yes |
| SMS | yes (out of the box) | yes (via webhooks) |
| yes | yes (via webhooks) | |
| Apple & Google mobile passes | yes (out of the box) | via third party |
| In-app drag-and-drop editor | yes | yes |
2. Segmentation & personalization
| Feature | Pushwoosh | Braze |
|---|---|---|
| Build-and-launch segmentation (on campaign canvas) | yes | no |
| RFM segmentation | yes | no |
| Timezone sensitivity | yes | yes |
| Silent hours / Quiet hours | yes | yes |
| Dynamic content (no-code) | yes | no (Liquid only) |
3. Automated messaging & workflows
| Feature | Pushwoosh | Braze |
|---|---|---|
| Visual multichannel journey builder | yes (Customer Journey Builder) | yes (Canvas) |
| A/B testing | unlimited A/B/n | yes |
| AI messaging service | yes (ManyMoney AI) | no |
| Channel reachability check | yes | yes |
| Scheduled and recurring campaigns (fully automated) | yes | yes |
| Dynamic time delay | yes | no |
| Multiple entry triggers in one campaign | yes (2+) | yes |
| Control campaign flow based on event | yes | limited (event attr restrictions) |
| Edit live campaigns without stopping | yes | limited |
| Track all campaign goals (incl. pre-message) | yes | post-message only |
4. Analytics
| Feature | Pushwoosh | Braze |
|---|---|---|
| Delivery metrics (sent, delivered, opened, CTR) | yes | yes |
| Individual message metrics on canvas | yes | yes |
| App usage statistics (DAU, MAU) | yes | yes |
| App revenue metrics (conversions, revenue, ARPU) | yes | yes |
| Customizable dashboards | yes | yes |
| User retention curve graph | yes | no |
| Campaign goal conversion analysis | yes | yes |
| Data retention period | unlimited by request | custom |
5. Pricing & plans
| Feature | Pushwoosh | Braze |
|---|---|---|
| Free plan available | yes (up to 1K MAU) | no |
| Pricing metric | MAU / devices | data points + MAU |
| No feature gating across plans | yes (all features on all plans) | no (enterprise-only features) |
| All channels included in base price | yes | yes |
| Email sends included in MAU bundle | yes (20/MAU/mo) | separate allocation |
| AI copilot included in all plans | yes (ManyMoney AI) | no |
Only at Pushwoosh: AI copilot that drives 40% revenue growth in 90 days
Autonomous AI that launches campaigns, finds high-intent customers, and optimizes for revenue in real-time. Proven results from fintech and food delivery apps.
- 3x campaign velocity (9 to 27 per quarter)
- 11.8% conversion on AI-identified segments
- Real-time optimization (kills losers in 48h)
- 47 A/B tests running simultaneously
Check out which results Pushwoosh users achieve
Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain.
An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh.
HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications.
Data privacy and security
Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection.
Own hardware in US and EU
Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure.
99.9% uptime SLA
Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements.
Private cloud and SSO
Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries.
See why teams choose Pushwoosh over Braze
Get a personalized walkthrough of Pushwoosh capabilities for your use case. Our team will show you how to migrate from Braze and what results you can expect in the first 90 days.
- Transparent device-based pricing from $0/mo, no data-point fees
- SDK integration in 2-10 days with no-code campaign setup for marketers
- Full journey flexibility to use any event attribute at any step
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