Pushwoosh Blog

in-app messaging

Drive app installs and conversions with custom popup banners

Popup banners fit the style of your app and website perfectly. Learn how you can use them in order to boost conversions, app installs and ratings, increase your marketing reach and more!

customer journey

Bye-bye, Triggered Messages! Customer Journey is here.

Pushwoosh is removing the ability to create new Triggered Messages on April, 1st. If you are currently using them, we recommend that you migrate to Customer Journey - a better and more effective way to set up event-based messaging.

customer journey

Wait For Event: full control of your message flows

Introducing the Wait For Event feature: set different communication scenarios based on whether a user performs a particular action within a specified time period or not.

webinar

Starting With Pushwoosh: ONLINE WEBINAR

Set up the Pushwoosh platform and behavior-based messaging in 30 minutes or less? No problem. Join our online webinar, and will provide you with a set of easy steps to do that.

Web push notifications

Web Push Subscription Widgets Increase Opt-In Rate

Subscription Prompt Widget allows overcoming browser limitations on displaying the native prompt. Gain more subscribers to communicate to and turn them into loyal customers.

Web push notifications

Solution For the Quiet Web Push Permission Request

Firefox and Chrome have introduced the new methods of subscribing to web push notifications. Here's how Pushwoosh customers can deal with the updates in order to gain more push subscribers.

event-based marketing

What Events To Use In Your Marketing Communication Strategy

When building event-based messaging, it's important to define the right user actions that can become starting points for your communications. Here are some tips on how to approach this.

Marketing Automation

How companies use event-based marketing

Continuing our talks on event-based marketing, let's take a look at how e-commerce companies and mobile applications owners can set up automated behavior-based communications that bring conversions.

behavioural marketing

Event-Based Marketing Boosts Engagement

What is event-based marketing and how does it increase engagement and conversions? Find out why aligning your communications with the customer lifecycle is essential for marketing success these days.

Success Story

BelkaCar retains users and delivers service messages with Pushwoosh

The carsharing company re-engages inactive users, runs promotions and delivers service updates.

push notifications

Emails + Push Notifications: Improve Your Marketing Strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

push notifications

Why go with Pushwoosh if I can code my own solution?

When companies need a push notifications messaging solution, they consider different options, which often include building own solution and using the services of a push notifications provider. Which one is the best for

customer journey

Customer Journey Splitters: effective audience segmentation

Pushwoosh Customer Journey now allows splitting your audience into segments and delivering personalized and highly engaging content to every user.

app icon

Update your app icon for Holidays promo with a push notification!

Need to draw attention to a seasonal sale? Want to notify users your app has been updated? Show each user a personalized app icon? Do that by sending a push notification!

How to create content that is useful and engaging

Many marketers focus on producing the content that sells, forgetting about the educational type. Meanwhile it can bring you even more conversions and increase sales! Learn how to create useful content that gets consumed and builds brand loyalty.

emails

Welcome emails examples and best practices

Welcome emails set the tone for how your new users expect to interact with your brand. Greeting newcomers with the right messages is important for building their loyalty, increasing retention and lifetime value. Learn the best practices for creating effective welcome emails!

Segmentation

Subscription Segments: simple & effective user segmentation

Effortless user segmentation, no coding required! Divide your audience into segments based on their content preferences to build engaging communications with each of them.

customer journey

Lifecycle marketing with Pushwoosh Customer Journey

Personalized & automated cross-channel communications that assist your customers at every step of their lifecycle! Increase user LTV and boost conversions with easy-to-use Pushwoosh Customer Journey.

push notifications

The benefits of push notifications marketing

Some marketers still don't know they can use push notifications for boosting conversions, retaining users and encouraging purchases. Meanwhile, this communication channel increases user engagement by 110%, retention - by 70% and customer LTV - by 50%.

mobile push notifications

Mobile push notifications: the key to app retention

User acquisition efforts are pointless if you cannot keep newcomers active. That's where mobile push notifications come to the rescue. Being highly effective for user retention and engagement, they've become the key to successful app marketing.

behavior-based messaging

Behaviour-triggered messages drive conversions

Behavioral messaging is about delivering the most relevant content to your users as soon as they perform certain actions. This highly personalized approach drives conversions and revenue growth. Click to learn more!

Geozones

Geo Push notifications: advantages and use cases

Pushwoosh Geozones allow delivering relevant, well-timed location-based push notifications to your users when they enter or leave the target zone. Make your communications more engaging!

emails

Confirmation email examples that increase sales and revenue

Confirmation emails create amazing opportunities for increasing sales and conversions. Find out how they can make a great contribution to the overall success of your marketing communications.

push notifications

5 Reasons Why Your Business Should Use Push Notifications

Check out the five reasons why your business should use push notifications and learn how this messaging channel can be beneficial for your marketing strategy.

liquid templates

Next-level personalization with Liquid Templates

We've talked multiple times about the importance of personalization, how it increases conversions and user LTV. Our most recent improvement allows bringing personalization it to the next level — Liquid Templates reach the highest relevancy!