Pushwoosh Blog


Getting Richer

It’s getting harder and harder to reach your customers in modern world and keep them engaged with your marketing campaign. Ads are becoming more ubiquitous and diverse while consumers tend to be well versed and experienced if talking about user engagement. As for now, it’s truly impossible to address customers effectively using static and old-fashioned marketing tools. That’s why it is so crucial to leverage your user engagement campaigns with rich media content.

Does Rich Media Really Rule the World?

There are several research-proven statistics saying that a marketing campaign simply can’t live without decent visual aids. Here are some stats for you to be sure.

  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%
  • 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
  • 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

These are only few examples proving that Rich Media is the new Power in today’s marketing world and it is a must have tool in terms of personalizing user experience and broadening customer reach.

Rich is the New Sexy!

Rich Media

From now on you can empower your content with Pushwoosh Rich Media – a form of engaging content that should already be incorporated into your marketing strategy.

Send a deeply customized Rich Media page along with your push notification. Rich Media pages can contain formatted text, links, images, embed videos and other data. It allows to send colorful flyers, pictures and ads directly to your app. Rich Media pages are displayed in the web view, so you can easily come back to your application after closing the page.

Personalization

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela

Rich Media is Multilanguage! Talk to your mobile or website audience in their own language. Make your push messaging more personalized and, as a result, more appealing.

Rich Media is Dynamic! Send deeply customized pages to every single subscriber. Make your push campaign personal, unique and thus compelling!

You can either choose from our default templates and customize it using multiple settings or upload your own page as a zip file. The Rich Media page can be attached to the push in the Action tab of the Send Push form.

Check our guideline to create professional templates. You can also use intuitive Mailchimp HTML editor to craft highly tailored Rich Media pages.

New is Always Better

Please note that Rich Pages and HTML Pages will be deprecated gradually since Rich Media gathers all their features and much more! Thus you literally don’t need them anymore. We will release various templates that fit most common cases across different industries.

Remember that we are always happy to get you feedback on help@pushwoosh.com and Contact Us form on our website. Follow us on Twitter and Facebook and never miss important updates and announcements.

What’s New in Pushwoosh Mac OS X SDK

We have an important announcement for all Mac OS X users. Lately we’ve been remastering our SDK to make it more lightweight, exclude any possible errors and provide more stable work.

Now we can proudly say that all preparations are left behind and new Pushwoosh Mac OS X SDK has been successfully released!

Things to Be Done

All users who are willing to integrate Pushwoosh into their application or reconfigure a current project, have to do the following:

As the integration process has changed drastically, please visit our guide to get the comprehensive information about Pushwoosh Mac OS X SDK Update.

Stay Tuned

Please remember that we are always happy to get your feedback on help@pushwoosh.com and Contact Us form on our website. Follow us on Twitter and Facebook and never miss important updates and announcements.

What Are Mobile and Web Pushes?

Mobile and Web Push Notifications represent a truly ubiquitous channel of communication. App owners and web publishers can reach out to their users with unified campaigns across all modern platforms at once.

Data-Proven Statistics

All info presented here is based on data collected by Pushwoosh. We have more than one billion devices registered in our database, and we hit the 100 billion sent notifications milestone a while ago. Pushwoosh send more than 250 million pushes daily, and the number is growing rapidly.

We are keen on building close, trust-based partnerships with more than 45,000 clients, which often last for years.

Push Notifications User Base

More than 50% of iOS users and more than 80% of Android users enable push notifications on their mobile devices.

Web Push Notifications have an impressive Opt-in rate of almost 90%.

This makes push messaging a truly comprehensive channel of communication you just can’t simply ignore if you want to reach your audience effectively. Seems too good to be true? Let’s take a closer look!

The Real Value of Push Notifications

Imagine you have a mobile application or a website, and you want to address your audience with compelling messages. Thus you are looking for an efficient communication channel, which is cost-effective and highly productive at the same time. There is no better option than push messaging and that’s why.

Instant feedback and interactions

10-20% of users visit an application or a website right after they receive a mobile push notification. Up to 12% of those who receive push notifications on websites interact with them instantly. You can reach your audience 24/7 and receive instant feedback without having your user taking additional steps, such as open a mailbox. No other channel of communication will assure you an instant response.

Increased engagement & Improved User Retention

On average a push campaign raises user retention up to 20-40%. This value is crucial for your marketing campaign, and push notifications do a great job engaging and motivating your customers.

User Engagement Growth reaches 110% upon average. It becomes possible due to the deep customization of push messaging offers.

Effective Targeting

Audience segmentation increases open rate and conversion of apps and websites by 200-300%. Average push messages open rate is about 15% (Email has only 3%). Targeted Push Messaging has much better open rate of 30%.

Summing Up

Personalization is a must nowadays if you want to make your marketing campaign compelling enough and reach the wider audience. Both literally and figuratively saying, there is no other way to address users effectively than to speak their own language. With all the customization tools push messaging possesses it appears to be the perfect match for your ideal growth hacking campaign. With all the opportunities push notifications opens to your product, don’t miss a chance to give a huge boost to its growth!

Historical Background

Earlier this year we wrote that Facebook is shutting down Parse, their mobile backend as a service. “We have a difficult announcement to make. Beginning today we’re winding down the Parse service, and Parse will be fully retired after a year-long period ending on January 28, 2017,” Kevin Lacker, co-founder of Parse, said in a blog post.

Then we introduced our Migration Tool for you to provide a seamless migration and keep your marketing campaigns running smoothly.

Pushwoosh Parse Adapter

Parse Server

Later on Parse announced their free and open source Parse Server, that allows mobile-focused developers to run the Parse API from any infrastructure that can host Node.js applications. Since Parse server is self-hosted, it requires you to take over some of the work Parse was doing. For example, you can manage the backend via Heroku, an easy-to-use platform that helps you to deploy and scale your Parse Server app.

Push Notifications

However, Parse Server provides only basic Push functionality. You can send only Android and iOS notifications. It has no analytical tools, no GUI and no Windows Phone support along with other restrictions:

  • No support for super high throughput since it does not employ a job queue system
  • Client push is not supported
  • Delivery reports are not available
  • Scheduled push is not supported

In order to help you run your push notifications campaign at full power we introduce our Pushwoosh Parse Adapter. Now you can host your Parse-backend App anywhere and use the full functionality of Pushwoosh. Explore our deeply tailored features set that was designed specially to meet your particular needs.

Please remember that we are always happy to get you feedback on help@pushwoosh.com and Contact Us form on our website. Follow us on Twitter and Facebook and never miss important updates and announcements.

Our 100 Billion Mark

Apr 01, 2016

100 Billion Mark

Today is the absolutely special day in Pushwoosh history! We are celebrating 100,000,000,000 pushes sent in our Public Cloud. That’s the real milestone of high importance, so let’s give it some thought.

100 billion mark. This value seemed a far away star two years ago when we passed the 10 billion checkpoint. Today we deliver 10 billion per month, and counting. Yes, the sky’s the limit!

Just imagine, there are seven billion people on Earth, and it means more than 10 messages were sent to everyone on the planet. If a push pops up near by, there’s a good chance we manage it.

That’s massive, but we’ll double this number way before the end of the year! Not only we see increase in user numbers, people who discover this relatively new technology, but our long-term adopters develop new platforms, embracing mobile, web, desktop pushes, all in one place. Looking back at this day years later we will remember the beginning of a New Era in digital world. Gather ‘round, kids, and tell me – do you remember the time when push messaging became supreme?

Here at Pushwoosh we always say that you should always go the extra mile. What’s the point to start something if not to become the best? Commit to provide better service, faster support, lighter SDK, easier integration, more comprehensive guides and faster performance. And, most importantly, deliver the real value behind all these technicalities.

Our predictions are mind-blowing, all thanks to you. It won’t be an overstatement to say that your assistance is a key factor. Your feedback keeps up in shape and gets us going. Now, yet another exam on sustainable growth has been passed, and nothing seems impossible. We warmly invite you to join the party and reach the greater goals together! Perfection is not attainable, but if we chase perfection together, we can catch excellence.

The best is yet to come! 1 trillion awaits!

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