Pushwoosh Blog


Web SDK 3.0 released!

Web SDK 3.0 released!

May 10, 2017


To keep things simple, upgrade here.

In addition to previous versions benefits, Pushwoosh Web SDK 3.0 provides you with:
Better push adoption rate
Collecting information about opted-out users became much easier than it ever was. Optimise your push campaigns segmenting and evaluating the entire userbase of your website.
Behaviour based push subscription
Define the exact moment for asking a user to opt-in. You can also demonstrate a custom banner.
User reaction feedback
Precisely track user activity via additional events and reach a new level in understanding how customers react to your push campaigns.
Push by User ID support
Send push notifications to the last device used by a customer so that there’s a higher chance to reach them.

We’re constantly gathering feedback from our customers and already working on the next update. Be ready for Rich Chrome notifications, web push notifications display time adjustment and many more tremendous things.

In addition, we continue to support the previous version for the next 6 months.

Once again, here’s the link to the guide.

Back in the day, you needed nothing more than a news depo to get your newspaper spread among customers. In the digital era of today, you have to track metrics, drive user engagement and perform all these marketing twists to build a strong brand for your online newsroom or media agency. Nowadays, white paper and black ink are barely enough to create compelling content and reach your audience effectively.

Follow these tips to avoid most dangerous pitfalls and build an online newsroom that rocks.

1. Run Push Notifications Campaign

Push notifications are great if you want to communicate with your audience instantly and in a user-friendly way. But be careful, sending push notifications is not a cakewalk, especially if we are talking about news alerts. The ultimate goal of all push campaigns is to deliver value to your customers. And here comes the main thing to keep in mind: those users who enable push notifications in your app or website are the most precious customers. That’s why you should do your best to reward them with a really valuable content.

How Do I Make Subscribers Love My News Alerts?

Personalization

The greatest power of push notifications and the worst disaster as well. If done right, it can significantly increase user engagement and drive more audience and traffic. Poorly done, it can annoy your subscribers and force them to unsubscribe or even delete your app.

Remember, a personal push notification is the best one. Try to customize alerts to users’ individual preferences, e.g. reading history. If someone is interested in politics and machine learning, he or she will hardly appreciate a push alert about Kardashians, and so on. Also, consider the language you speak to your audience. Despite the international status of English, people respond better to push messages written in their preferred language. There is indeed never too much personalization nowadays. Give your customers what they want – and they will be grateful.

Timing

Sense of urgency. That’s what you should have to manage a push campaign. As a delivery speed is one of the push messages’ strong points, you’d better be handy to use it well. Therefore, time zone push notifications are a good help. Dig deep into the user data and find out what time of the day brings better open rate for different audiences.

Regardless of push messaging is about timing, not all notifications are time-critical. The best way to handle it is to give users an option to turn off push notifications for their night hours.

Breaking News

The golden rule says that in breaking news, “news” still prevails. It means there is nothing worse than becoming too pushy sending buzz words with a “breaking news” title. Don’t forget to be personal even when you are sending alerts because not all news is breaking for everyone. For example, allow users to receive only those news alerts, which are related to their physical location. Try geo-targeted push notifications – that’s how you make news truly breaking.

2. Go Viral

Viral content brings more traction and readership, which makes it perfect for online newsroom promotion. The dark side of virality is a content quality, so don’t forget you are here to deliver real value to your audience! Still, there are lots of great tools for content discovery and distribution to help you promote your media brand.

One of them, Almighty.Press, goes beyond measuring basic metrics like share counts. The platform provides a real-time news feed of content from around the globe. The content virality is measured by Almighty Force algorithm and you can see results in a simple to navigate interface. This allows you to track trending content before it gets outdated and publish it to your audience hours, if not days, before your competitors.

3. Create Mobile App to Reach Broader Audience

One of the main challenges for a company nowadays is to make its branded sources the first place to receive information. A mobile application makes it much easier for users to get updates and news directly from your team, not 3rd parties. This makes a mobile app a must-have for every brand. Thanks to a diversity of available tools you can choose what works best for your business, but we suggest that you look at this one.

AppYourself is a one-stop shop that helps you create a mobile app from scratch. This platform has its own design and submission services, which means they can guide you through the entire app lifecycle, from prototyping to store release. The app builder offered by the platform primarily serves the needs and demands of small to medium sized businesses. AppYourself makes it possible for online media to reach a broader audience in an effective way while connecting them to the brand. SMB apps aimed at interacting with repeat customers are the company’s landmark.

4. Use Social Networks

Social Media is reportedly the main channel to get news these days. According to Digital News Report by Reuters Institute, Twitter is the favorite source for news lovers, who tend to check their feed for what’s new or click to view a professional news story. Facebook users are more about discussing or commenting on stories. One more proof that Twitter generates tons of referral traffic is 2016 Election day when 75 million people tweeted within an hour.

Numbers don’t lie, social networks are a good choice for online newsroom promotion and building your brand identity.

5. Don’t Forget About Grammar!

Online media is about written content mostly, no matter what it is, an article, newsletter or push notification. And you just can’t afford to have an unreadable text with grammar mistakes in it. Since working with printed dictionary nowadays is a bit odd, look at this awesome service.

Grammarly is your daily dose of pure grammar, a service that simply makes you a better writer by eliminating errors and boosting text clarity. Whether you are a newsroom contributor or blogger, Grammarly helps you avoid any possible mistakes. Write and check blog posts, whitepapers or news articles the way you want – the platform works on desktops, web and mobile as well. By polishing your writing, Grammarly can easily become a final flourish for your content.

Summing Up

Regardless of content you distribute, be useful to your audience. There is no other way to build long-term and trust-based relationships with users. Don’t lose your genuine value chasing momentary gains.

Please, leave your feedback on Twitter and Facebook. We are excited to know what techniques work for your online newsroom. If you are not a seasoned push notifications user yet, we’ll be happy to guide you through!

We are happy to release the brand new Pushwoosh iOS SDK. New features, new possibilities, bug fixes and much more! Check the release notes below.

iOS10 Foreground Push Notifications

To enable out-of-the-box foreground pushes in iOS 10, make simple code changes:

[UNUserNotificationCenter currentNotificationCenter].delegate = [PushNotificationManager pushManager].notificationCenterDelegate;

Please note: you can either use Pushwoosh delegate to receive calls or make your own one.

Carthage Support

Pushwoosh now supports dynamic libraries and Carthage, a useful and simple distribution manager for dynamic frameworks. The platform is really intuitive and helps you easily add frameworks to your project.

Pushwoosh Module

Swift integration has never been so seamless! Check the updated guide. By the way, bridging header is not required anymore!

Say “Farewell” to Xcode 7

The new SDK is compatible only with Xcode 8. Please consider upgrading to the latest version of Xcode to use the new features of Pushwoosh iOS SDK.

Scheduled Maintenance

Scheduled Maintenance

Jan 23, 2017

Hi everyone!

We are going through the scheduled maintenance on Tuesday, January 24. Starting from 7:00 AM GMT you may experience some connectivity issues.

Private Enterprise clouds won’t be affected. The maintenance is to be performed only on the public shard.

This period will last 5 to 30 minutes, and we are going to be back to normal at 7:30 AM GMT, January 24 at most.

Stay tuned for more updates.

The Rules of the 2016 Pushwoosh Annual Giveaway

The best way for a company to get ahead is to help your clients prosper, there is nothing secret about it. That’s why we’ve been drawing inspiration from customers’ success throughout the years. From one year to the next, we at Pushwoosh have been performing annual giveaways for our clients to express gratitude.

Last year we announced the annual subscription with two free months as a gift. This year we go further and boost the yearly discount for Developer and Marketing Plans. It means you are getting 30% OFF when upgrading your Marketing or Developer subscription to annual. The offer is valid until December 12, 11:59 PM (PST).

2016 Pushwoosh Annual Giveaway

What’s the Point to Upgrade?

Let the digits speak for themselves. Let’s say you have a Marketing 3 paid monthly. It means it costs you $499.95 a month. You can buy annual subscription to pay $419.95 monthly. As can be shown by a little algebra, in that case you can save $960 per year. Fair enough, if you pay for a year in advance. We say: “Not Enough!” and offer you more this time.

By upgrading now, you can save 30% which is $1799.82 per year for Marketing 3. Not bad, right?

Furthermore, this is not only the 2017 is coming, but also a new business year. Usually, it means organizations try to book their business expenses before the end of the year and deduct from the taxes. Seems familiar to you? If it does, we offer you to get your wants and needs met easily.

Offset some revenue and save for your business with 2016 Pushwoosh Annual Giveaway!

Use the Following Promo Codes When Upgrading Your Plan

To annual Developer: AnnualDeveloper2016

To annual Marketing: AnnualMarketing2016

Five easy steps to apply the 30% discount using promo code:

1. Copy the promo code to your clipboard.

2. Follow the link and select either Developer or Marketing annual plan.

3. Confirm your subscription.

4. Paste the promo code into the corresponding field in the top right corner of the screen and click Use button.

5. Fill in the Billing Info fields and click Buy Product.

Enjoy!

Pushwoosh https://www.pushwoosh.com/blog/wp-content/themes/pushwoosh/img/logo.png support@pushwoosh.com