Pushwoosh Blog


At Pushwoosh, we take the security of our users’ data very seriously. We introduce Bug Bounty program and encourage those bounty hunters who have discovered potential security vulnerabilities in Pushwoosh service to disclose it to us in a responsible manner.

We will work with security researchers to validate and respond to vulnerabilities that are reported to us. If you previously responsibly disclosed a vulnerability to us, thank you. Please ping us again with a confirmation so we can add you to our Hall Of Fame. Our list of contributors continues to live on at Hackerone, Bugcrowd and on our website.

Sending a bug report

Only original, previously unreported bugs will be taken into account. Please submit only one issue per ticket.

What should be included in your report:

  • Thoroughly described ways to reproduce the particular bug
  • How this vulnerability can be exploit/potentially exploit

Would be highly appreciated:

  • Screenshot or video with a penetration demonstration

Targets

The target hosts for this bounty are:

  • cp.pushwoosh.com
  • *.pushwoosh.com

Top level pushwoosh.com and docs.pushwoosh.com are specifically excluded from this bounty.

The following will not qualify for the bug bounty program:

  • Login Page / Forgot Password Page Account bruteforce or account lockout not enforced
  • Disclosure of known public files or directories, (e.g. robots.txt)
  • DDOS
  • Password policy
  • Any CSRF
  • Open redirect
  • Missing HTTP security headers, specifically (https://www.owasp.org/index.php/List_of_useful_HTTP_headers)
  • Reports from security scanners and other automatic systems
  • Vulnerability reports based solely on the software version / protocol without a valid proof of concept

Creating the Account:

You must use the pentester_anyCharacters@any.domain email alias when signing up for pushwoosh.com accounts that will be used to participate in this bounty.

Accounts not following these rules will be suspended without warning. You can find full information about the Pushwoosh Bug Bounty program on our website.

Endless kudos to all the participants!

For The Sake of Growth

Growth is a natural desire of all ventures, from small businesses to huge TNCs. Marketing is a great and ultra-efficient tool destined to help you grow. It is omnipresent today because every business communicates with its audience in different ways, using various channels. And that’s exactly what this post is about: digital channels of communication. Push Notifications and Email, specifically.

To keep ROI high enough and be efficient, every business owner has to decide which digital channel fits him better for connecting and engaging with customers. Push Notifications and Emails are the two most powerful means of communication. What are the strong points and weak spots of each one? Why you should definitely choose one over another? Let’s compare them by the number of criteria and figure it out! Push notifications vs email – let the battle begin!

Opt-In Rate

Opt-in rate is one of the most important marketing metrics. It represents the percentage of users, who interact with your product and subscribe to receive push notifications or Emails.

Push notifications, in turn, have an impressive opt-in rate of 60-70 % upon average. Let’s take a more precise look. More than 40% of iOS users and more than 70% of Android users enable push notifications on their mobile devices. Web Push Notifications have an impressive Opt-in rate of almost 90%.

Email’s opt-in rate, by the way, is only 5% on the average.

Click-Through Rate

Click-through rate is the ratio of users who click on a specific link to the number of total viewers of the email or the push notification. It is the number that reflects how successful is the channel of communication you’ve chosen.

Usually, 17-20% of users who receive a push notification click the link it contains. Email has a far less impressive result of 2-3%.

Please note that click-through rate depends strictly on the industry. For example, the users who receive notifications from a clothing store will show much more interest in a push message than the users who receive updates from a mobile game.

Response Time

It is the time spent from the moment users receive email or push notification to the moment they interact with it.

On average, 30-40 % of push subscribers interact with the message instantly. It results in high potential coverage and reach probability. Paired with an outstanding personalization push messaging offers, it appears to be the growth hacking tool of high efficiency.

Email is far less powerful with the average response time of 6.5 hours.

Push Notifications vs Email: Only One Left Alive

Look at the data above. Do you still hesitate when choosing between these two majors? Should you be looking for a poor opt-in rate, low click-through rate and frustrating response time, then Email is what you need. But if you want to skyrocket your product using the brand new and the most promising communication channel ever, then Push Messaging is your choice.

Talking about Opt-in rate, pushes are 14 times more effective. In terms of click-through rate push notifications are 7 times more profitable than emails. Response time speaks for itself: almost half of push subscribers interact with received messages instantly, while email users prefer to wait for about 6 hours before checking their inbox.

Deal with it: email is old and helpless against the challenges of the modern world. It is simply no room left for such an outdated tool. To stay aware and prosper you need to adapt to the modern technologies. Push Notifications are one of those. As our clients’ success is our own success we warmly welcome you to join us and stay on the top of the stack!

Getting Richer

It’s getting harder and harder to reach your customers in modern world and keep them engaged with your marketing campaign. Ads are becoming more ubiquitous and diverse while consumers tend to be well versed and experienced if talking about user engagement. As for now, it’s truly impossible to address customers effectively using static and old-fashioned marketing tools. That’s why it is so crucial to leverage your user engagement campaigns with rich media content.

Does Rich Media Really Rule the World?

There are several research-proven statistics saying that a marketing campaign simply can’t live without decent visual aids. Here are some stats for you to be sure.

  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%
  • 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
  • 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

These are only few examples proving that Rich Media is the new Power in today’s marketing world and it is a must have tool in terms of personalizing user experience and broadening customer reach.

Rich is the New Sexy!

Rich Media

From now on you can empower your content with Pushwoosh Rich Media – a form of engaging content that should already be incorporated into your marketing strategy.

Send a deeply customized Rich Media page along with your push notification. Rich Media pages can contain formatted text, links, images, embed videos and other data. It allows to send colorful flyers, pictures and ads directly to your app. Rich Media pages are displayed in the web view, so you can easily come back to your application after closing the page.

Personalization

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela

Rich Media is Multilanguage! Talk to your mobile or website audience in their own language. Make your push messaging more personalized and, as a result, more appealing.

Rich Media is Dynamic! Send deeply customized pages to every single subscriber. Make your push campaign personal, unique and thus compelling!

You can either choose from our default templates and customize it using multiple settings or upload your own page as a zip file. The Rich Media page can be attached to the push in the Action tab of the Send Push form.

Check our guideline to create professional templates. You can also use intuitive Mailchimp HTML editor to craft highly tailored Rich Media pages.

New is Always Better

Please note that Rich Pages and HTML Pages will be deprecated gradually since Rich Media gathers all their features and much more! Thus you literally don’t need them anymore. We will release various templates that fit most common cases across different industries.

Remember that we are always happy to get you feedback on help@pushwoosh.com and Contact Us form on our website. Follow us on Twitter and Facebook and never miss important updates and announcements.

What’s New in Pushwoosh Mac OS X SDK

We have an important announcement for all Mac OS X users. Lately we’ve been remastering our SDK to make it more lightweight, exclude any possible errors and provide more stable work.

Now we can proudly say that all preparations are left behind and new Pushwoosh Mac OS X SDK has been successfully released!

Things to Be Done

All users who are willing to integrate Pushwoosh into their application or reconfigure a current project, have to do the following:

As the integration process has changed drastically, please visit our guide to get the comprehensive information about Pushwoosh Mac OS X SDK Update.

Stay Tuned

Please remember that we are always happy to get your feedback on help@pushwoosh.com and Contact Us form on our website. Follow us on Twitter and Facebook and never miss important updates and announcements.

What Are Mobile and Web Pushes?

Mobile and Web Push Notifications represent a truly ubiquitous channel of communication. App owners and web publishers can reach out to their users with unified campaigns across all modern platforms at once.

Data-Proven Statistics

All info presented here is based on data collected by Pushwoosh. We have more than one billion devices registered in our database, and we hit the 100 billion sent notifications milestone a while ago. Pushwoosh send more than 250 million pushes daily, and the number is growing rapidly.

We are keen on building close, trust-based partnerships with more than 45,000 clients, which often last for years.

Push Notifications User Base

More than 50% of iOS users and more than 80% of Android users enable push notifications on their mobile devices.

Web Push Notifications have an impressive Opt-in rate of almost 90%.

This makes push messaging a truly comprehensive channel of communication you just can’t simply ignore if you want to reach your audience effectively. Seems too good to be true? Let’s take a closer look!

The Real Value of Push Notifications

Imagine you have a mobile application or a website, and you want to address your audience with compelling messages. Thus you are looking for an efficient communication channel, which is cost-effective and highly productive at the same time. There is no better option than push messaging and that’s why.

Instant feedback and interactions

10-20% of users visit an application or a website right after they receive a mobile push notification. Up to 12% of those who receive push notifications on websites interact with them instantly. You can reach your audience 24/7 and receive instant feedback without having your user taking additional steps, such as open a mailbox. No other channel of communication will assure you an instant response.

Increased engagement & Improved User Retention

On average a push campaign raises user retention up to 20-40%. This value is crucial for your marketing campaign, and push notifications do a great job engaging and motivating your customers.

User Engagement Growth reaches 110% upon average. It becomes possible due to the deep customization of push messaging offers.

Effective Targeting

Audience segmentation increases open rate and conversion of apps and websites by 200-300%. Average push messages open rate is about 15% (Email has only 3%). Targeted Push Messaging has much better open rate of 30%.

Summing Up

Personalization is a must nowadays if you want to make your marketing campaign compelling enough and reach the wider audience. Both literally and figuratively saying, there is no other way to address users effectively than to speak their own language. With all the customization tools push messaging possesses it appears to be the perfect match for your ideal growth hacking campaign. With all the opportunities push notifications opens to your product, don’t miss a chance to give a huge boost to its growth!

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