Discover effective retention strategies and tactics from industry leaders who used Pushwoosh solutions to enhance their customer loyalty and boost retention metrics for their mobile apps. Learn from these case studies and spark your own ideas for retention campaigns.
Case study # 1: Retain users after rapid acquisition
Strategy: Audience segmentation and personalized offers;
Customer: HungryNaki, a food delivery app;
HungryNaki attracted a wave of new users during the pandemic. To turn the explosive demand into high-value customers, HungryNaki leveraged Pushwoosh to create targeted communication campaigns with several types of segmentation:
- Behavioral segmentation based on past and real-time events;
- Location-based segmentation.
Through segmented messaging, the app could reach users with a strong potential for retention. For example, HungryNaki aimed at “Engaged users” defined as those who had placed >=5 orders in the previous 30 days. These users were prompted to explore new cuisines and restaurants via push notifications with enticing offers:
Results: HugnryNaki’s enticing offers drew users back to the app, resulting in higher customer retention and LTV. The strategy ensured sustainable scaling and growth of a loyal user base.
💡 With Pushwoosh, you can create user segments right on the canvas of the campaign building tool Pushwoosh Сustomer Journey Builder. Such build-and-launch segmentation helps streamline campaign creation and optimize your marketing efforts:
Case study # 2: Retain fluctuating audience
Strategy: Engagement through continuous messaging from Day 0;
Customer: Omada (Almowafir app), a coupon serviсe;
Some apps experience natural ups and downs in user engagement — take coupon services as an example. For them, the best time to invest in user retention may be the first days of the user lifecycle; Almowafir’s case proves that.
To ensure their users stay active past Day 0 and Day 1, the app implemented a
continuous engagement campaign with new deals sent via push notifications
every two days. Here is an example of such a message delivered by Pushwoosh.
A user who initially downloaded the coupon app for a discount from one specific
brand is prompted to explore other offers. Out of curiosity, the user will
remain engaged with the app:
Results: With more offers delivered in the first days, the app retains an impressive 29% of users by Day 12.
Case study # 3: Re-engage inactive users
Strategy: Campaign automation; segmentation
Customer: Omada (Almowafir app), a coupon service
For their re-engagement efforts, Almowafir’s team leveraged automated campaigns. They target users who haven’t opened the app for 10, 15, 20, and 30 days. The campaign is ongoing, so new inactive users consistently join the target segments:
And push notifications are delivered to every user that needs to be re-engaged:
Results: More than 16% of users are enticed to return to the app.
💡Pushwoosh allows you to track the performance of each push notification individually and within campaigns. You can assess open rates, CTRs, and conversions to your campaign goal. For example, for a re-engagement campaign, the goal will be for users to complete a re-activation event:
Case study # 4: Retain a loyal community
Strategy: Event- and attribute-based segmentation; content personalization;
Customer: Bantoa, a fashion social e-commerce platform;
Bantoa, originating as an Italian startup, matured into a thriving international
community of fashion enthusiasts. To remain a tightly connected community,
Bantoa reaches its user segments with highly contextual messaging.
The app builds precise customer segments based on users’ views, clicks, and
purchases, as well as their indicated preferences (clothing style, size, age,
budget, and shopping habits):
Backed by tons of information, Bantoa uses Pushwoosh to deliver tailored push notifications, for example, enabling users to explore products similar to their recent views. Bantoa’s community values this recommended content — impressive CTRs are evidence:
Results: Bantoa has sustained its community growth and seen a 37% increase in D30 retention.
Case study # 5: Retain customers for life
Strategy: Onboard users to new features;
Customer: Telecom Armenia;
A well-crafted onboarding is the first step to a lasting connection. Telecom Armenia utilizes in-app messaging to promote useful features, such as automatic account replenishment, and encourage closer interaction with the provider’s services:
💡 In Pushwoosh, you can craft appealing in-app messages effortlessly with a no-code In-App Editor. Start from scratch, use one of our pre-made templates, or upload custom HTML designs aligned with your app guidelines.
Foster user retention with Pushwoosh
Pushwoosh customers’ experience proves that remarkable user retention can be achieved when automated campaigns, audience segmentation, personalized content, and cross-channel communications work in concert. Pushwoosh offers a full set of solutions to power your retention efforts. Learn more on a personal call with our team:
