Pushwoosh empowers you with advanced segmentation and campaign mapping tools that align perfectly with your growth strategies.

Scale with a More Functional Alternative to OneSignal

PUSHWOOSH VS onesignal

Best choice for businesses seeking
.limitless user engagement.

Pushwoosh offers more powerful segmentation at a scale

Unlike OneSignal, Pushwoosh provides advanced segmentation at a CDP level:
Pushwoosh integration and onboarding
Segments based on past events, while OneSignal has only segments based on user attributes;
Compound segments with any combination of filters (connected by the logic operators “or/and”).
Segments based on events+attributes;
With Pushwoosh, there's no need to create multiple segments for different locations/languages, making it easy to scale your marketing campaigns.
With Pushwoosh, we've managed to reach our international customers and, most importantly, convert them and boost our sales.
Javier Bosque, Head of E-Commerce & Media

Pushwoosh's campaign builder allows setting event triggers right in the interface

Pushwoosh Customer Journey Builder offers capabilities that are not available in OneSignal Journeys:
In Pushwoosh, campaigns can be triggered by audience/events, while in OneSignal Journeys – only by audience.
Pushwoosh pricing plan
OneSignal Journeys doesn’t provide such an option – you can only add event triggers via the API method, but not in the interface.
In Pushwoosh, you can implement triggering events throughout messaging flows (“Wait for trigger” element) to automatically respond to user real-time behavior.
Pushwoosh offered the features that were promised by other companies but not delivered.
Overall rating
Pushwoosh customer service

Start campaign

Split & personalize

Pushwoosh's pricing is ideal for scaling engagement campaigns

OneSignal and Pushwoosh have similarities in their approach to pricing. Both platforms:
Apply a device-based approach;
Provide custom plans to cater to the unique needs of businesses;
Pushwoosh integration and onboarding
Provide free plans for users to explore their basic features;
fixed price for in-apps
pay for in-app impressions
Pushwoosh
OneSignal
Grow metrics, not expenses
-$
A key difference: OneSignal and Pushwoosh structure differently the costs associated with in-app messaging.
Unlike Pushwoosh's fixed pricing, OneSignal charges for in-app impressions, potentially resulting in fluctuating costs. This distinction can be a critical factor for businesses seeking budget predictability and engagement without limits.
Provide comparable public plans.
We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh met our needs perfectly.
Evgeniy Cherdantsev,
UA & Product Marketing Manager

Pushwoosh vs. OneSignal: Comparison in Detail

Supported channels and features

1.
Pushwoosh
OneSignal
SMS
yes (via webhooks)
yes (up to 500k a second)
no
yes (via 3d party provider)
WhatsApp
High-speed push notifications (relevant for media and sports)
no
yes (out of the box)
yes
yes
yes
yes
yes
yes
yes
yes
yes
In-app messaging
Message inbox
Rich media
In-app drag-and-drop editor
yes
API
Mobile push notifications
yes
yes
yes
yes
yes
yes
Web push notifications
Email

Personalization & segmentation

2.
Pushwoosh
OneSignal
yes
Segment filter by events
no
yes
no
yes
yes
RFM segmentation
Multi-language messaging
yes
yes
yes
yes
Timezone sensitivity
Geo-based notifications
yes
yes
Deep linking
yes
yes
Dynamic content
Paused/active segments
no
yes
Tags
yes
yes
yes
Tags and user data import
Segment filter by attributes
yes
yes
yes

Automated messaging & workflows

3.
Pushwoosh
Automated multichannel workflows builder
yes (Customer Journey Builder)
OneSignal
yes (Journeys)
yes
no
Event triggers
User reachability check
yes
no
yes
yes
yes
yes
yes
yes
Time triggers
Assigning tags to users inside the journey
Audience-based entry
yes
yes
Frequency capping
A/B/n testing
yes
yes

Analytics

4.
Pushwoosh
OneSignal
yes
no
no
yes
Campaign goal conversion analysis
Real-time reporting
Automated reporting (sent to email)
yes
no
yes
yes
no
yes
yes
no
App usage statistics (DAU, MAU)
App revenue metrics (conversions, revenue, ARPU)
A/B/n tests analytics
Direct and influenced outcomes analysis
no
yes
Sent, delivered, opened, clicked/CTR
yes
yes
Campaign statistics
yes
yes

Extra features

5.
Pushwoosh
yes (AI Composer)
AI-generated push notifications
OneSignal
no
yes (Optimal time)
yes
Intelligent delivery
yes
yes
User-centric delivery (the same notification can be delivered for mobile and web)
yes
Push templates
yes
yes
yes
In-app templates
Silent push
yes
yes

Pricing

6.
Pushwoosh
Pricing model
number of devices
OneSignal
number of devices
No additional charges for in-app impressions
yes
no
yes
yes
yes
Free plan
Self-service plan
yes
yes
Free trial
yes

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Pushwoosh clients
push notifications per second
Up to 100%
5k to 500k
push-to-gateway delivery rate
99.9%
service uptime guaranteed
Most relevant real-time analytics
Data privacy policy
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.
Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.
Pushwoosh ISO 27001 Certified Data Center
Pushwoosh is GDPR compliant
Pushwoosh adheres to OWASP
Pushwoosh Data Center Location in Germany
CleverTap vs Pushwoosh
Pushwoosh vs CleverTap analytics
higher CTR

Results come before words

Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh

push opt-in rate achieved
pushes sent daily
opt-in rate on iOS
engaged users
97.9%
5X
91.9%
5–25M
opted-in users
8.6M
97%
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