More capability per dollar than OneSignal
RFM segmentation, unlimited journeys, custom revenue dashboards, and an autonomous AI copilot — same device-based pricing, priced to scale with you, not against you.
What is Pushwoosh
Customer engagement platform that turns user data into revenue. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing.
Run your own numbers
Same rates as the breakdown below, locked to Push only so the comparison stays apples-to-apples.
Why teams switch from OneSignal
Lower cost at every tier
OneSignal Growth charges $19 base plus $0.012 per MAU — $319 a month at 25,000 MAU. Pushwoosh Push only charges $7 per 1,000 MAU with the first 1,000 free — $168 a month at the same tier. Full breakdown below.
Advanced segmentation
OneSignal added behavioral segmentation in 2025, but it’s limited to message-engagement events (opens, clicks, bounces) and gated by plan-based retention windows. Pushwoosh offers full event-based segmentation, RFM analysis, and build-and-launch segments directly on the campaign canvas — so you can target users by any behavior, not just message interactions, without developer involvement.
Unlimited data retention
OneSignal deletes message data sent via API or Journeys after 30 days and caps reporting history by plan — from 30 days on Free up to 2 years on Enterprise. Pushwoosh keeps event data for 1 year by default and offers unlimited retention on request, so you can run long-term analysis without tier limits.
Revenue analytics
OneSignal has no custom dashboards and no revenue analytics. Pushwoosh gives you ARPU tracking, conversion analysis, custom dashboards, and automated daily reports delivered to your team.
What each plan costs per month
Same device-based pricing model, different numbers. Here’s the monthly cost side by side, from a small app to 100K active users.
| Monthly active users | Pushwoosh Push only | OneSignal Growth |
|---|---|---|
| 1,000 | $0 | $31 |
| 10,000 | $63 | $139 |
| 25,000 | $168 | $319 |
| 50,000 | $343 | $619 |
| 100,000 | $693 | Sales only |
Full feature-by-feature comparison
The complete picture. Every capability side by side so you can decide based on facts, not marketing.
1. Channels & features
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Push notifications | yes | yes |
| High-speed push (up to 500K/sec) | yes | no |
| yes | yes | |
| In-app messaging | yes | yes |
| SMS | yes (out of the box) | yes (sales-gated) |
| yes | no | |
| Apple & Google mobile passes | yes (out of the box) | no |
| In-app drag-and-drop editor | yes | yes |
2. Segmentation & personalization
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Build-and-launch segmentation (on campaign canvas) | yes | no |
| RFM segmentation | yes | no |
| Assign user tags inside journey flow | yes | yes |
| Timezone sensitivity | yes | yes |
| Silent hours / Quiet hours | yes | no (manual) |
| Dynamic content (no-code) | yes | yes |
| Multi-language messaging | yes | yes |
3. Automated messaging & workflows
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Visual multichannel journey builder | yes (Customer Journey Builder) | yes (Journeys) |
| A/B testing | unlimited A/B/n | yes |
| Autonomous AI copilot | yes (ManyMoney AI) | no (assistive AI only) |
| Channel reachability check | yes | no |
| Scheduled campaigns (fully automated) | yes | yes |
| Recurring campaigns (fully automated) | yes | yes |
| Dynamic time delay | yes (dynamic) | yes (static + condition-based) |
| Multiple entry triggers in one campaign | yes (2+) | no |
| Control campaign flow based on event | yes | yes (Journeys / Wait Until) |
| Edit live campaigns without stopping | yes | no |
| Track all campaign goals (incl. pre-message) | yes | no |
4. Analytics
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Delivery metrics (sent, delivered, opened, CTR) | yes | yes |
| Individual message metrics on canvas | yes | no |
| App usage statistics (DAU, MAU) | yes | MAU only |
| App revenue metrics (conversions, revenue, ARPU) | yes | no |
| Customizable dashboards | yes | no |
| User retention curve graph | yes | no |
| Campaign goal conversion analysis | yes | no |
| Data retention period | unlimited by request | 30 days msgs / up to 2 yrs reports |
5. Pricing & plans
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Free plan available | yes (up to 1K MAU) | yes (under 1K MAU; new accounts now, existing Oct 1, 2026) |
| Pricing metric | MAU / devices | devices + channel usage |
| No feature gating across plans | yes (all features on all plans) | no (tier-gated) |
| All channels included in base price | yes | channel-based add-ons |
| Email sends included in MAU bundle | bundled into MAU (20/MAU/mo) | billed per send (free tier incl.) |
| AI copilot included in all plans | yes (ManyMoney AI) | no |
OneSignal Free plan changes
- OneSignal’s Free plan already requires fewer than 1,000 monthly active users to send mobile push and in-app messages for new accounts (since September 1, 2026); existing accounts follow on October 1
- Above that threshold, those channels move to a paid plan
- The limit counts every app in your organization together
- It uses a rolling 30-day window, so removing subscribers doesn’t drop your count for 30 days
- Web push and email on Free are not affected
- In the same cycle, OneSignal also raised Free plan caps — Journeys, Data Tags, in-app, AI Agent and MCP — without changing the billing metric itself
Source: OneSignal billing FAQ. Full breakdown: OneSignal Free plan changes in 2026. Considering a switch? Ask our AI expert what migration looks like for your setup.
Check out which results Pushwoosh users achieve
Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain.
An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh.
HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications.
Frequently asked questions
See why teams choose Pushwoosh over OneSignal
Ask our AI expert how Pushwoosh compares to OneSignal, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper.
- Unlimited journeys on every plan, with direct event-based and RFM segmentation
- 1 year event data retention by default, unlimited on request
- Custom dashboards, ARPU tracking, and ManyMoney AI for revenue-focused campaigns
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