Pushwoosh empowers you with advanced segmentation and campaign mapping tools that align perfectly with your growth strategies.

Scale with a More Functional Alternative to OneSignal

PUSHWOOSH VS onesignal

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Best choice for businesses seeking
.limitless user engagement.

Pushwoosh offers more powerful segmentation at a scale

Unlike OneSignal, Pushwoosh provides advanced segmentation at a CDP level:

Segments based on past events, while OneSignal has only segments based on user attributes;

Compound segments with any combination of filters (connected by the logic operators “or/and”).

See pricing plans

Segments based on events+attributes;

With Pushwoosh, there's no need to create multiple segments for different locations/languages, making it easy to scale your marketing campaigns.

With Pushwoosh, we've managed to reach our international customers and, most importantly, convert them and boost our sales.

“

Javier Bosque, Head of E-Commerce & Media

Pushwoosh's campaign builder allows setting event triggers right in the interface

Pushwoosh Customer Journey Builder offers capabilities that are not available in OneSignal Journeys:

In Pushwoosh, campaigns can be triggered by audience/events, while in OneSignal Journeys – only by audience.

OneSignal Journeys doesn’t provide such an option – you can only add event triggers via the API method, but not in the interface.

In Pushwoosh, you can implement triggering events throughout messaging flows (“Wait for trigger” element) to automatically respond to user real-time behavior.

Pushwoosh offered the features that were promised by other companies but not delivered.

Overall rating

“

Start campaign

Split & personalize

Pushwoosh's pricing is ideal for scaling engagement campaigns

OneSignal and Pushwoosh have similarities in their approach to pricing. Both platforms:

Apply a device-based approach;

Provide custom plans to cater to the unique needs of businesses;

See pricing plans

Provide free plans for users to explore their basic features;

fixed price for in-apps

pay for in-app impressions

Pushwoosh

OneSignal

Grow metrics, not expenses

-$

A key difference: OneSignal and Pushwoosh structure differently the costs associated with in-app messaging.

Unlike Pushwoosh's fixed pricing, OneSignal charges for in-app impressions, potentially resulting in fluctuating costs. This distinction can be a critical factor for businesses seeking budget predictability and engagement without limits.

Provide comparable public plans.

We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh met our needs perfectly.

“

Evgeniy Cherdantsev,
UA & Product Marketing Manager

Pushwoosh vs. OneSignal: Comparison in Detail

Supported channels and features

1.

Pushwoosh

OneSignal

SMS

yes (via webhooks)

yes (up to 500k a second)

no

yes (via 3d party provider)

High-speed push notifications (relevant for media and sports)

no

yes (out of the box)

yes

In-app messaging

Message inbox

Rich media

In-app drag-and-drop editor

yes

API

Mobile push notifications

yes

Web push notifications

Email

Personalization & segmentation

2.

Pushwoosh

OneSignal

yes

Segment filter by events

no

yes

no

yes

yes

RFM segmentation

Multi-language messaging

yes

Timezone sensitivity

Geo-based notifications

yes

Deep linking

yes

yes

Dynamic content

Paused/active segments

no

yes

Automated messaging & workflows

3.

Pushwoosh

Automated multichannel workflows builder

yes (Customer Journey Builder)

OneSignal

yes (Journeys)

yes

no

Event triggers

User reachability check

yes

no

yes

yes

yes

yes

Time triggers

Assigning tags to users inside the journey

Audience-based entry

yes

Frequency capping

A/B/n testing

yes

Analytics

4.

Pushwoosh

OneSignal

yes

no

yes

Campaign goal conversion analysis

Real-time reporting

Automated reporting (sent to email)

yes

no

yes

yes

no

yes

no

App usage statistics (DAU, MAU)

App revenue metrics (conversions, revenue, ARPU)

A/B/n tests analytics

Direct and influenced outcomes analysis

no

yes

Sent, delivered, opened, clicked/CTR

yes

Campaign statistics

yes

Extra features

5.

Pushwoosh

yes (AI Composer)

AI-generated push notifications

OneSignal

no

yes (Optimal time)

yes

Intelligent delivery

yes

User-centric delivery (the same notification can be delivered for mobile and web)

yes

Push templates

yes

In-app templates

Silent push

yes

Pricing

6.

Pushwoosh

Pricing model

number of devices

OneSignal

number of devices

No additional charges for in-app impressions

yes

no

yes

Free plan

Self-service plan

yes

Free trial

yes

Pushwoosh has evolved far beyond pushes yet is still the industry leader

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push notifications per second

Up to 100%

5k to 500k

push-to-gateway delivery rate

99.9%

service uptime guaranteed

Most relevant real-time analytics

Data privacy policy

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.