Mobile push notifications;✔;✔
Web push notifications;✔;✔
Event-triggered omnichannel workflows;✔;✔
SMS & MMS;via Webhooks;✔
Campaigns (important to see the bigger picture of marketing performance across channels);✔;✖
Personalization and Segmentation
(possibility to send customized content to individual users and user segments, based on user device settings, personal data, and behavior)
Tags and subscribers’ data import;✔;✔
Filter by multiple Tags’ values;✔;✔
Automated messaging & workflows
Customer Journey Builder (or an alternative);✔;✔
Automated Customer Journey templates;✔;✖
Real-time trigger events;✔;✔
High-speed push (relevant for media and sports);✔ (up to 500K per sec);✖
Intelligent delivery (when a user is most likely to be active);✖;✔
Push notification preview;✔;✔
Custom subscription prompts;✔;✔
WordPress integration (among others);✔;✔
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web);✔;✖
The main issue with OneSignal pricing used to be their free plan. It granted access to OneSignal’s basic messaging features in exchange for users’ data that was passed to third-party advertisers. This is no more the case; however, another important issue remains.
As soon as an app exceeds 10K subscribers, its owner has to move from OneSignal’s free plan to one of the paid subscriptions. The prices, as users complain on review platforms, are too high for the working capacities OneSignal provides.
Ironically, OneSignal appears to be of the price range for either the smallest apps (who use a free plan) or enterprises (who are ready to invest hundreds of dollars monthly into a customer engagement software).
Pushwoosh looks more reasonable in its pricing. There are several ready-made plans for developers and marketers, or you can request a custom plan. It will include all the advanced features for personalized messaging and automated event-triggered multichannel communication. Either way, the final cost will be more accessible for SMBs and cost-efficient for any company’s budget.
User reviews: Pushwoosh vs. OneSignal
G2 Crowd: Quality of Support
Cuspera: Support (average score by four parameters)
What type of companies choose Pushwoosh
More than 80,000 businesses across the globe have used Pushwoosh to boost customer engagement. Media, telecom, banking, healthcare, gaming, sports, delivery, and travel apps choose Pushwoosh for efficient cross-channel messaging.
Pushwoosh can meet the needs of SMBs and enterprise businesses.
Click the logos to read Pushwoosh customers' success stories: