Pushwoosh vs OneSignal

Outgrow your push tool. Without outgrowing your budget

RFM segmentation, unlimited journeys, custom dashboards, and an autonomous AI copilot, same device-based pricing, far more capability per dollar.

Outgrow your push tool. Without outgrowing your budget

What is Pushwoosh

Customer engagement platform that turns user data into revenue. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing.

80K+
Brands worldwide
500K/sec
Push throughput
99.9%
Uptime SLA
1 year
Event data retention

Why teams switch from OneSignal

Unlimited journeys

OneSignal caps journeys at 3 on Growth and 20 on Professional. Pushwoosh gives you unlimited journeys on every plan, so you can build as many engagement workflows as you need without upgrading.

Advanced segmentation

OneSignal added behavioral segmentation in 2025, but it’s limited to message-engagement events (opens, clicks, bounces) and gated by plan-based retention windows. Pushwoosh offers full event-based segmentation, RFM analysis, and build-and-launch segments directly on the campaign canvas — so you can target users by any behavior, not just message interactions, without developer involvement.

Unlimited data retention

OneSignal deletes message data sent via API or Journeys after 30 days and caps reporting history by plan — from 30 days on Free up to 2 years on Enterprise. Pushwoosh keeps event data for 1 year by default and offers unlimited retention on request, so you can run long-term analysis without tier limits.

Revenue analytics

OneSignal has no custom dashboards and no revenue analytics. Pushwoosh gives you ARPU tracking, conversion analysis, custom dashboards, and automated daily reports delivered to your team.

Full feature-by-feature comparison

The complete picture. Every capability side by side so you can decide based on facts, not marketing.

1. Channels & features

FeaturePushwooshOneSignal
Push notificationsyesyes
High-speed push (up to 500K/sec)yesno
Emailyesyes
In-app messagingyesyes
SMSyes (out of the box)yes (sales-gated)
WhatsAppyesno
Apple & Google mobile passesyes (out of the box)no
In-app drag-and-drop editoryesyes
Feature
1 / 8
Push notifications
Pushwoosh
yes
OneSignal
yes
Feature
2 / 8
High-speed push (up to 500K/sec)
Pushwoosh
yes
OneSignal
no
Feature
3 / 8
Email
Pushwoosh
yes
OneSignal
yes
Feature
4 / 8
In-app messaging
Pushwoosh
yes
OneSignal
yes
Feature
5 / 8
SMS
Pushwoosh
yes (out of the box)
OneSignal
yes (sales-gated)
Feature
6 / 8
WhatsApp
Pushwoosh
yes
OneSignal
no
Feature
7 / 8
Apple & Google mobile passes
Pushwoosh
yes (out of the box)
OneSignal
no
Feature
8 / 8
In-app drag-and-drop editor
Pushwoosh
yes
OneSignal
yes

2. Segmentation & personalization

FeaturePushwooshOneSignal
Build-and-launch segmentation (on campaign canvas)yesno
RFM segmentationyesno
Assign user tags inside journey flowyesyes
Timezone sensitivityyesyes
Silent hours / Quiet hoursyesno (manual)
Dynamic content (no-code)yesyes
Multi-language messagingyesyes
Feature
1 / 7
Build-and-launch segmentation (on campaign canvas)
Pushwoosh
yes
OneSignal
no
Feature
2 / 7
RFM segmentation
Pushwoosh
yes
OneSignal
no
Feature
3 / 7
Assign user tags inside journey flow
Pushwoosh
yes
OneSignal
yes
Feature
4 / 7
Timezone sensitivity
Pushwoosh
yes
OneSignal
yes
Feature
5 / 7
Silent hours / Quiet hours
Pushwoosh
yes
OneSignal
no (manual)
Feature
6 / 7
Dynamic content (no-code)
Pushwoosh
yes
OneSignal
yes
Feature
7 / 7
Multi-language messaging
Pushwoosh
yes
OneSignal
yes

3. Automated messaging & workflows

FeaturePushwooshOneSignal
Visual multichannel journey builderyes (Customer Journey Builder)yes (Journeys)
A/B testingunlimited A/B/nyes
Autonomous AI copilotyes (ManyMoney AI)no (assistive AI only)
Channel reachability checkyesno
Scheduled campaigns (fully automated)yesyes
Recurring campaigns (fully automated)yesyes
Dynamic time delayyes (dynamic)yes (static + condition-based)
Multiple entry triggers in one campaignyes (2+)no
Control campaign flow based on eventyesyes (Journeys / Wait Until)
Edit live campaigns without stoppingyesno
Track all campaign goals (incl. pre-message)yesno
Feature
1 / 11
Visual multichannel journey builder
Pushwoosh
yes (Customer Journey Builder)
OneSignal
yes (Journeys)
Feature
2 / 11
A/B testing
Pushwoosh
unlimited A/B/n
OneSignal
yes
Feature
3 / 11
Autonomous AI copilot
Pushwoosh
yes (ManyMoney AI)
OneSignal
no (assistive AI only)
Feature
4 / 11
Channel reachability check
Pushwoosh
yes
OneSignal
no
Feature
5 / 11
Scheduled campaigns (fully automated)
Pushwoosh
yes
OneSignal
yes
Feature
6 / 11
Recurring campaigns (fully automated)
Pushwoosh
yes
OneSignal
yes
Feature
7 / 11
Dynamic time delay
Pushwoosh
yes (dynamic)
OneSignal
yes (static + condition-based)
Feature
8 / 11
Multiple entry triggers in one campaign
Pushwoosh
yes (2+)
OneSignal
no
Feature
9 / 11
Control campaign flow based on event
Pushwoosh
yes
OneSignal
yes (Journeys / Wait Until)
Feature
10 / 11
Edit live campaigns without stopping
Pushwoosh
yes
OneSignal
no
Feature
11 / 11
Track all campaign goals (incl. pre-message)
Pushwoosh
yes
OneSignal
no

4. Analytics

FeaturePushwooshOneSignal
Delivery metrics (sent, delivered, opened, CTR)yesyes
Individual message metrics on canvasyesno
App usage statistics (DAU, MAU)yesMAU only
App revenue metrics (conversions, revenue, ARPU)yesno
Customizable dashboardsyesno
User retention curve graphyesno
Campaign goal conversion analysisyesno
Data retention periodunlimited by request30 days msgs / up to 2 yrs reports
Feature
1 / 8
Delivery metrics (sent, delivered, opened, CTR)
Pushwoosh
yes
OneSignal
yes
Feature
2 / 8
Individual message metrics on canvas
Pushwoosh
yes
OneSignal
no
Feature
3 / 8
App usage statistics (DAU, MAU)
Pushwoosh
yes
OneSignal
MAU only
Feature
4 / 8
App revenue metrics (conversions, revenue, ARPU)
Pushwoosh
yes
OneSignal
no
Feature
5 / 8
Customizable dashboards
Pushwoosh
yes
OneSignal
no
Feature
6 / 8
User retention curve graph
Pushwoosh
yes
OneSignal
no
Feature
7 / 8
Campaign goal conversion analysis
Pushwoosh
yes
OneSignal
no
Feature
8 / 8
Data retention period
Pushwoosh
unlimited by request
OneSignal
30 days msgs / up to 2 yrs reports

5. Pricing & plans

FeaturePushwooshOneSignal
Free plan availableyes (up to 1K MAU)yes (unlimited push, 1 journey)
Pricing metricMAU / devicesdevices + channel usage
No feature gating across plansyes (all features on all plans)no (tier-gated)
All channels included in base priceyeschannel-based add-ons
Email sends included in MAU bundlebundled into MAU (20/MAU/mo)billed per send (free tier incl.)
AI copilot included in all plansyes (ManyMoney AI)no
Feature
1 / 6
Free plan available
Pushwoosh
yes (up to 1K MAU)
OneSignal
yes (unlimited push, 1 journey)
Feature
2 / 6
Pricing metric
Pushwoosh
MAU / devices
OneSignal
devices + channel usage
Feature
3 / 6
No feature gating across plans
Pushwoosh
yes (all features on all plans)
OneSignal
no (tier-gated)
Feature
4 / 6
All channels included in base price
Pushwoosh
yes
OneSignal
channel-based add-ons
Feature
5 / 6
Email sends included in MAU bundle
Pushwoosh
bundled into MAU (20/MAU/mo)
OneSignal
billed per send (free tier incl.)
Feature
6 / 6
AI copilot included in all plans
Pushwoosh
yes (ManyMoney AI)
OneSignal
no

Only at Pushwoosh: AI copilot that drives 40% revenue growth in 90 days

OneSignal offers Intelligent Delivery for send-time optimization. Pushwoosh’s ManyMoney AI goes beyond scheduling to become a fully autonomous marketing engine that finds revenue leaks, surfaces ready-to-buy customers, and optimizes campaigns in real time.

  • Revenue leak detection across segments and campaigns
  • Ready-to-buy customer identification from behavioral signals
  • Autonomous optimization of timing, content, and channels
  • Real-time scaling of winning campaigns (kills losers in 48h)
Play

Data privacy and security

Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection.

ISO 27001:2022 CertifiedISO 27001 CertifiedGDPR CompliantData Privacy FrameworkHIPAA CompliantSOC 2 CertifiedOWASP Compliant

Own hardware in US and EU

Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure.

99.9% uptime SLA

Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements.

Private cloud and SSO

Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries.

See why teams choose Pushwoosh over OneSignal

Ask our AI expert how Pushwoosh compares to OneSignal, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper.

  • Unlimited journeys on every plan, with direct event-based and RFM segmentation
  • 1 year event data retention by default, unlimited on request
  • Custom dashboards, ARPU tracking, and ManyMoney AI for revenue-focused campaigns

Get answers now

Our AI expert answers all your questions — and schedules a call with the team if needed.