With Pushwoosh, you get enterprise-grade capabilities at a lower price. At that, you only pay for the features you actually use.

Pushwoosh is the most cost-effective Braze alternative

Pushwoosh Customer Journey Builder is one of the best and easiest-to-implement user journeys we’ve used.
Pushwoosh customer service
Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.
Pushwoosh customer service
Pushwoosh customer service
UI is very easy to understand, and there is no need to be a technical person for it. The options in the control panel are easy to use and designed very well.
Pushwoosh Customer Journey Builder is one of the best and easiest-to-implement user journeys we’ve used.
Logo: Almowafir (Omada)
Pushwoosh customer service
Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.
Pushwoosh customer service
Pushwoosh customer service
UI is very easy to understand, and there is no need to be a technical person for it. The options in the control panel are easy to use and designed very well.
Excellent value for money for small, medium, and enterprise businesses
Pushwoosh was .the ideal solution. for our application because of the price point. Its robust features allowed us .to replace 2–3 other products., saving our company thousands of dollars.
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Pushwoosh's pricing suits every budget and business need

The most decisive advantage of Pushwoosh over Braze is pricing. Braze doesn’t display its pricing publicly. If you wonder how much Braze quotes, the average price for its yearly subscription is known to be $60–100k. For the same functionality, Pushwoosh would charge about $20k a year.

Thus, Pushwoosh appeals to budget-conscious companies that want to keep scaling even during an economic downturn.
Pushwoosh has a free plan, as well as self-service plans. Braze has only enterprise plans.
Pushwoosh offers flexible plans with no extra fees for unused features. In addition to pre-made options for developers and marketers, custom plans are available.
Pushwoosh integration and onboarding
Pushwoosh charges for the number of devices, not for data points. This makes Pushwoosh a more affordable solution for startups targeting a limited number of app users.
~ $20k
~ $60-100k
Pushwoosh
Braze
Pay 3-5 times less for the same functionality
Pushwoosh rating Capterra

Fast integration and time-to-value at one-two-three

With Pushwoosh, your marketing campaigns are up and running straight off. Pushwoosh SDK integration takes less time (about one month) in comparison with competitors like Braze (can take more than six weeks). Thus, you can start using the features and expect results faster.
Non-tech teams say Pushwoosh is easy to use (approved by marketers).
Pushwoosh pricing plan
Short learning curve with less load on a company's personnel.
Pushwoosh provides a quick setup without a single line of code — start working on your marketing communications right after the integration.
Marketing results
in 6 months
Complete onboarding &
going into production
a few hours
1 month
SDK integration
+36%
4.6%
3X
D30 retention
revenue growth
audience growth
Pushwoosh rating Capterra
Pushwoosh customer service
Ease of use
4.4
Pushwoosh rating G2
Pushwoosh quality of support
Ease of use
UI is very easy to understand, and there is .no need. .to be a technical person for it.. The options in the control panel are easy to use and designed very well.
Pushwoosh support review
Pushwoosh rating Cuspera
Ease of use
4.4

Pushwoosh's campaign builder is subjectively and objectively better

Every element goes under a clear name, so you can easily discover it streamlining your journey-building experience.
You can change starting events for campaigns that are already active.
Pushwoosh customer support
Mapping out your messaging flows is easy and enjoyable with Pushwoosh Customer Journey Builder:
You can start your campaign either by a segment or an event (you don't have to set up numerous parameters as in Braze Canvas).
You can use attributes of any event included in the journey (not just starting event).
Pushwoosh Customer Journey Builder
In contrast, Braze Canvas is a less straightforward alternative, and its UI can be difficult to figure out. Moreover, Braze Canvas has limitations in working with event attributes.

Pushwoosh vs. Braze: Comparison in Detail

Supported channels and features

1.

Pushwoosh
Mobile push notifications
yes
yes
yes (up to 500k a second)
no
yes
yes
Web push notifications
High-speed push notifications (relevant for media and sports)
Braze
Event-triggered multichannel workflows
yes (Customer Journey Builder)
yes
yes
yes (rest API)
yes
yes
yes
yes
yes
yes (technically, via branded webhooks)
yes (via Webhooks)
yes (remote API)
yes
yes
yes
yes (Canvas)
Broadcast notifications
Email
Rich media
Message inbox
In-app messaging
SMS & MMS
API

Personalization & segmentation

2.
Pushwoosh
Braze
Tags
yes
yes
yes
Create Tags via interface
Tags and subscribers’ data import
yes
Filter by multiple Tags’ values
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
Timezone sensitivity
Geo-based notifications
Multi-language messaging
Deep linking
Dynamic content
Silent hours
yes
no
Connected content (real-time data exported from integrated services)
no
yes
RFM segmenation

Automated messaging & workflows

3.
Pushwoosh
Automated multichannel workflows builder
yes (Customer Journey Builder)
unlimited A/B/n testing via Customer Journey Builder
A/B testing
Braze
yes (Canvas)
A/B testing
yes
yes
yes
yes
yes
yes
yes
yes
Time triggers
Event triggers
API-triggered delivery
Frequency Capping

Analytics

4.
Pushwoosh
Sent, delivered, opened, clicked/CTR
yes
yes
Aggregated statistics on campaigns
Braze
yes
yes
yes
yes
yes
yes
yes
yes (weekly)
yes (daily)
yes (named Real-time data)
yes (named Currents)
yes
App usage statistics (DAU, MAU)
App revenue metrics (conversions, revenue, ARPU)
A/B tests analytics
Automated reporting (sent to email)
Real-time reporting

Extra features

5.
Pushwoosh
Silent push
yes
yes
Push notification preview
Braze
yes
yes
yes
yes
yes
Custom subscription prompts
Predictive Churn
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web)
yes
no
yes

Pricing

6.
Pushwoosh
Pay for the number of devices
yes
yes
No data points predictable price plans
Braze
no
no
yes
no
no
Best value for money for start-ups
Free plan
yes

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Pushwoosh clients
Pushwoosh Data Center Location in Germany
Pushwoosh vs CleverTap analytics
Up to 100%
push-to-gateway delivery rate
99.9%
service uptime guaranteed
5k to 500k
push notifications per second