With Pushwoosh, you get enterprise-grade capabilities at a lower price. At that, you only pay for the features you actually use.

Pushwoosh is the most cost-effective Braze alternative

PUSHWOOSH VS BRAZE

Excellent value for money for .small, medium, and enterprise businesses

Pushwoosh's pricing suits every budget and business need

The most decisive advantage of Pushwoosh over Braze is pricing. Braze doesn’t display its pricing publicly. If you wonder how much Braze quotes, the average price for its yearly subscription is known to be $60–100k. For the same functionality, Pushwoosh would charge about $20k a year.

Thus, Pushwoosh appeals to budget-conscious companies that want to keep scaling even during an economic downturn.
Pushwoosh has a free plan, as well as self-service plans. Braze has only enterprise plans.
Pushwoosh offers flexible plans with no extra fees for unused features. In addition to pre-made options for developers and marketers, custom plans are available.
Pushwoosh integration and onboarding
Pushwoosh was .the ideal solution. for our application because of the price point. Its robust features allowed us .to replace 2–3 other products., saving our company thousands of dollars.
Pushwoosh charges for the number of devices, not for data points. This makes Pushwoosh a more affordable solution for startups targeting a limited number of app users.
~ $20k
~ $60-100k
Pushwoosh
Braze
Pay 3-5 times less for the same functionality
-$
Pushwoosh rating Capterra

Fast integration and time-to-value at one-two-three

With Pushwoosh, your marketing campaigns are up and running straight off. Pushwoosh SDK integration takes less time (about one month) in comparison with competitors like Braze (can take more than six weeks). Thus, you can start using the features and expect results faster.
Non-tech teams say Pushwoosh is easy to use (approved by marketers).
Pushwoosh pricing plan
Short learning curve with less load on a company's personnel.
Pushwoosh provides a quick setup without a single line of code — start working on your marketing communications right after the integration.
Marketing results
in 6 months
Complete onboarding &
going into production
a few hours
1 month
SDK integration
+36%
4.6%
3X
D30 retention
revenue growth
audience growth
Pushwoosh rating Capterra
Pushwoosh customer service
Ease of use
4.4
Pushwoosh rating G2
Pushwoosh quality of support
Ease of use
Pushwoosh support review
Pushwoosh rating Cuspera
Ease of use
4.4
UI is very easy to understand, and there is .no need. .to be a technical person for it.. The options in the control panel are easy to use and designed very well.

Pushwoosh's campaign builder is subjectively and objectively better

Every element goes under a clear name, so you can easily discover it streamlining your journey-building experience.
You can change starting events for campaigns that are already active.
Pushwoosh customer support
Mapping out your messaging flows is easy and enjoyable with Pushwoosh Customer Journey Builder:
You can start your campaign either by a segment or an event (you don't have to set up numerous parameters as in Braze Canvas).
You can use attributes of any event included in the journey (not just starting event).
Pushwoosh Customer Journey Builder
In contrast, Braze Canvas is a less straightforward alternative, and its UI can be difficult to figure out. Moreover, Braze Canvas has limitations in working with event attributes.

Pushwoosh vs. Braze: Comparison in Detail

Supported channels and features

Pushwoosh
Braze
Mobile push notifications
Web push notifications
High-speed push notifications (relevant for media and sports)
yes
yes
yes
yes (up to 500k a second)
no
yes

1.

Event-triggered multichannel workflows
Broadcast notifications
Email
In-app messaging
Rich media
SMS & MMS
yes (Customer Journey Builder)
yes (Canvas)
yes
yes
yes
yes
yes
yes (via Webhooks)
yes
Message inbox
API
yes
yes (remote API)
yes
yes
yes (technically, via branded webhooks)
yes
yes (rest API)

Personalization & segmentation

Pushwoosh
Braze
Tags
Create Tags via interface
Tags and subscribers’ data import
yes
yes
yes
2.
yes
yes
yes
yes
yes
Filter by multiple Tags’ values
Timezone sensitivity
Geo-based notifications
Multi-language messaging
Dynamic content
Deep linking
Silent hours
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
no
Connected content (real-time data exported from integrated services)
no
yes
RFM segmenation

Automated messaging & workflows

Pushwoosh
Braze
Automated multichannel workflows builder
A/B testing
yes (Customer Journey Builder)
unlimited A/B/n testing via Customer Journey Builder
3.
yes (Canvas)
A/B testing
Time triggers
Event triggers
Frequency Capping
API-triggered delivery
yes
yes
yes
yes
yes
yes
yes
yes

Analytics

Pushwoosh
Braze
Sent, delivered, opened, clicked/CTR
Aggregated statistics on campaigns
yes
yes
4.
yes
yes
App usage statistics (DAU, MAU)
App revenue metrics (conversions, revenue, ARPU)
A/B tests analytics
Real-time reporting
Automated reporting (sent to email)
yes
yes
yes
yes
yes (named Real-time data)
yes (daily)
yes
yes (named Currents)
yes
yes (weekly)

Extra features

Pushwoosh
Braze
Silent push
Push notification preview
yes
yes
5.
yes
yes
Custom subscription prompts
Predictive Churn
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web)
yes
yes
yes
yes
no
yes

Pricing

Pushwoosh
Braze
Pay for the number of devices
No data points predictable price plans
yes
yes
6.
no
no
Best value for money for start-ups
Free plan
yes
no
no
yes

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Pushwoosh clients
push notifications per second
Up to 100%
5k to 500k
push-to-gateway delivery rate
99.9%
service uptime guaranteed
Most relevant real-time analytics
Data privacy policy
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.
Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.
Pushwoosh ISO 27001 Certified Data Center
Pushwoosh is GDPR compliant
Pushwoosh adheres to OWASP
Pushwoosh Data Center Location in Germany
CleverTap vs Pushwoosh
Pushwoosh vs CleverTap analytics

higher CTR

Results come before words
Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh

push opt-in rate achieved

pushes sent daily

opt-in rate on iOS

engaged users

97.9%

5X

91.9%

5–25M

opted-in users

8.6M

97%

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