Food delivery

Turn first orders into a weekly habit with Pushwoosh

Show the order on the lock screen from checkout to the door. Tell customers the courier has arrived, even in Focus mode. And when push is off, send the update by SMS or WhatsApp from the same journey, instead of running a separate tool for each channel.

Food delivery order journey with Live Activity and courier alert in Pushwoosh

Why loyalty and order history matter in food delivery

61%
of delivery customers say loyalty programs influence where they order
68%
of consumers are strongly interested in restaurant apps that remember past orders
86%
of buyers are willing to pay more for a great customer experience
Growth statistics chart
Industry benchmarks: PYMNTS Intelligence (loyalty and order history), PwC (customer experience).

A food delivery personalization platform for every step of the order

Every order tells you what a customer likes, when they eat and how far they are from the nearest kitchen. Pushwoosh starts a journey on each order and fits the next message to that history.

Show the order on the lock screen

Start a Live Activity at checkout and update it as the order moves: accepted, cooking, on the way, delivered. Customers check the status without opening the app. On Android 16, Live Updates do the same in the status bar and notification shade.

Start a journey the moment an order is placed

An OrderPlaced event starts the journey right away, and each status event moves it forward. A customer with two orders open gets two separate journeys, so the updates don't mix.

Tell customers the courier is at the door

Mark the "courier is here" push as Time-Sensitive and iOS shows it through Focus and Scheduled Summary. A message that arrives after the food has gone cold doesn't help anyone.

Switch to SMS when push is off

Check whether the customer is subscribed to push, and if not, send the status by SMS or WhatsApp in the same journey.

Let customers reorder in one tap

Add buttons like Order again or Track order right on the push: up to two on iOS, up to three on Android. The customer acts from the notification, without hunting through the app for last week's order.

Win back customers by order history

Segment customers by how recently, how often and how much they order, and give lapsed regulars a different offer than first-timers. HungryNaki segmented its audience by past orders and location and grew DAU tenfold in six months.

Your restaurant loyalty platform, inside the same journeys

Put the loyalty card in the phone's wallet

Issue Apple Wallet and Google Wallet loyalty cards and update points and offers on them as they change. Customers have the card with them even when they order from the website.

Give coupons where they pay off

Send a discount to customers who need a reason to order again, and keep full price for regulars who order every week anyway.

One food delivery marketing automation platform, from first order to weekly habit

Pushwoosh works with the whole client journey, offering various channels and tools that fit each step best. Every message is based on the same customer profile.

Attract

Get new users to their first order with mobile push in the customer journey builder, and promote restaurants near the customer with web push and geo-targeting.

Deliver

Track orders in real time by mobile push and send order updates on WhatsApp, both through the API. Reach customers who turned push off by SMS with a reachability check.

Reorder

Ask for a rating in-app via a journey, turn one-time users into regulars by email with RFM, and reward loyal customers with wallet passes and segments.

Measure

See which campaigns bring orders in analytics.

Why delivery teams pick Pushwoosh as their food delivery customer engagement platform

Order status that runs itself

Each order starts its own journey, and the status updates on the lock screen through Live Activities on iOS and Live Updates on Android. Silent push keeps order data updated in the background; the lock screen tracking itself runs on Live Activities and Live Updates. Customers who can see the status don’t need to ask support where their order is.

One journey for push, SMS and WhatsApp

A reachability check in the journey tests whether the customer is subscribed to push. If not, the same journey moves the update to SMS or WhatsApp, with no second tool and no second customer list to keep in sync.

Segments built on order history

We score every customer by how recently and how often they order, and optionally by how much they spend, and sort them into ten ready segments, from Champions to Hibernating. Lunch regulars, weekend families and customers who stopped after one order each get a message that fits them.

Frequently asked questions

There's no single winner, because an aggregator and a single restaurant chain need different things. Check four points: live order status on the lock screen, journeys that start on an order event, fallback to SMS or WhatsApp, and segmentation by order history. Pushwoosh covers all four in one platform.
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See an order tracking journey built for an app like yours

Tell us how orders move from the kitchen to the door. On the demo, we'll build the journey with you, from checkout to the Order again button.

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