Fintech marketing platform that keeps customers close to their money
Pushwoosh helps banks and fintech apps reach every customer. Fraud alerts, statements and offers arrive on the channel each customer actually reads.
Banks and fintech apps that send 33.8M+ messages a day with Pushwoosh
From sign-up to the next product with banking marketing automation
One customer profile collects every sign-up step, payment and login. Each stage below uses it to send the right message.
Onboard
Guide new customers through sign-up and KYC with mobile push. Show first steps in-app.
Protect
Flag suspicious activity with Time-Sensitive push. Keep security notices in the Message Inbox.
Measure
See which campaigns lead to product sign-ups in analytics.
Run alerts and offers in one customer journey
Manage all your customer communication on one canvas. Customer Journey Builder is a visual editor where you connect triggers, waits and messages into one flow. Each customer then moves through it based on what they do.
1. Trigger
An event from your core system or app starts the journey. It can be a payment, a sign-in or a finished KYC step.
2. Conditions
The journey waits for the customer's answer. It splits by segment and checks which channel can reach them.
3. Message
Each step picks its own channel. Push, SMS, WhatsApp and email sit in one flow.
4. Exit and measure
The journey stops once the customer acts. A/B tests and a control group show what it added.
Every channel your customers read
Mobile push
Time-Sensitive push gets fraud alerts past Focus mode on iOS. Buttons let customers confirm a payment in one tap.
SMS
Sign-in codes and payment confirmations reach a phone number. The customer doesn’t need the app.
Payment checks and service updates come from your business account. Customers answer in the same chat.
In-app and Message Inbox
Statements and security notices stay in the app inbox. Customers find them after the push is gone.
Statements and product offers live in the same journey as push. One customer profile covers both.
A banking personalization platform for alerts, statements and offers
These are the journeys banks and fintech apps run on Pushwoosh most often.
Stop fraud in one tap
A suspicious payment or sign-in starts the journey. The customer confirms it or blocks the card.
- Result:
If the push goes unanswered, the same question goes out by SMS.
Get new customers through KYC
Remind customers who stopped at identity checks. Each reminder stops once the step is done.
- Result:
A digital wallet runs 44 live journeys and sent 1.17M journey pushes in one week.
Keep every transaction notice
Each payment notice lands in the app inbox as well. Customers check their history without calling support.
- Result:
A European neobank copies 9.9M transaction pushes a week to the inbox. Customers read 692K of them there.
Offer credit only to those who qualify
Segment by risk tier, KYC status and last transaction. Offers skip customers who would be declined.
- Result:
A fintech app leaves customers declined by credit scoring out of its loan offers.
Sell the next product in-app
Show offers inside the app where the customer already checks the balance. No push permission needed.
- Result:
A digital wallet ran 851 in-app messages in 90 days. Each offer matched the customer's verification level.
Send codes and confirmations by SMS
Send sign-in codes and payment confirmations to a phone number from the API or a journey.
- Result:
The code arrives even when the app is deleted.
Why banks pick Pushwoosh as their digital banking engagement platform
Alerts that find a working channel
The journey checks whether push can reach the customer. If not, the same alert goes out by SMS or WhatsApp.
A delivery engine for your own systems
Keep segments in your core systems and send through our API. alinma bank has run several banking apps this way since 2017.
No data before consent
The SDK can hold all data collection until the customer agrees. Email can run on double opt-in. Consent is stored in the profile and checked before you send.
Security and compliance
Pushwoosh runs on its own hardware in Germany, with a backup site in Frankfurt and no third-party cloud. We are ISO 27001:2022 certified and hold a SOC 2 Type 2 report.
Connect your banking stack
Events from your core banking system start journeys.
Customer data and events from your CDP.
Attribution and in-app events for targeting.
In-app event data for personalized campaigns.
User cohorts synced for targeting.
Journey audiences synced to your ad campaigns.
Push subscribers from OneSignal or Amazon Pinpoint move over with you. They keep their subscriptions and never see a new permission prompt. The first campaign goes live in 2–10 days.
Pricing: pay per active user
Even the free plan includes segmentation, Journey Builder, A/B testing and ManyMoney AI.
Monthly active users
All channels included:
Mobile push Mobile in-apps Web push Emails SMS WhatsApp Kakao Talk Telegram LINEMonthly email bundle:
20,000 included sends /moEverything included:
ManyMoneyAI: marketing copilot Campaign orchestration Smart segmentation Personalization Advanced analytics Journey A/B testing Full API accessRead more about fintech marketing
Frequently asked questions
See a fraud alert journey built for a bank like yours
Tell us which alerts matter most and which channels your customers use. We'll build the journey with you on the demo.
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Set the iOS interruption level on the push you already send, so a fraud alert, a courier at the door or a gate change breaks through Focus and the Scheduled Summary. Toggle Time-Sensitive or Critical no-code in the Pushwoosh Control Panel, from the same campaign and Journey.