Keep more players past D7 with Pushwoosh
Reach players the moment they drift away. Shape offers around what each player spends. And run push, in-app, email and web push from one player profile, without shipping an app update for each new event.
Game studios that send 16.7M+ messages a day with Pushwoosh
Why timing and player value matter in mobile games
A mobile game retention platform for the whole player lifecycle
Pushwoosh reacts to what a player does in the game and changes the message to fit them. A player on day one hears something different from someone who has spent every week for a year.
Bring lapsed players back
Start a journey after three days without a session. Push goes first, an in-app offer waits for the return, and email reaches players with notifications off.
Catch new players in the first minutes
Nudge players who stall in the tutorial with a welcome bonus. justDice runs this flow across its portfolio and cut churn among at-risk new users by 26%.
Look after your whales
Give the top tier personal offers, and know the day a big spender goes quiet.
Show the offer inside the game
Trigger an in-app starter pack on the event that makes it relevant, like a lost level or an empty energy bar, while the player still wants it.
Hand campaign setup to an AI agent
Describe the goal in plain words, and ManyMoney builds the segment, the campaign or the whole journey in your account.
Sell more with scheduled and triggered pushes
Run daily offers on a schedule and react to in-app actions. Bladestorm grew push revenue by 4.58% and MAU by 16.62% in eight months.
Ask for a rating at the right moment
Show a rating request in-app right after a win or a new level, when players are happiest to leave a good review.
Grow through referrals
Send referral pushes with a reward for every friend a player brings, timed to moments they enjoy, like a fresh streak or a big win.
LiveOps messaging on the same platform
Announce in-game events on schedule
Set a recurring journey once for a weekly tournament or a seasonal event. It starts on schedule and reaches the segment you picked, and the push can carry the event art: images on iOS, Android and web, GIFs on Android. The team gets its Friday evenings back.
Refresh content without an app release
Send a silent push that tells the app to update config and event data in the background, without showing anything to the player.
One mobile game marketing automation platform, from install to the hundredth session
A player’s journey runs from the first session to the hundredth, and Pushwoosh follows it on one player profile. Here’s which channel and tool fit each stage.
Onboard
Welcome new players with mobile push in a customer journey and explain the rules in-app, in their own language.
Engage
Announce tournaments by push, web push or WhatsApp, and keep the news in the Message Inbox.
Monetize
Show starter packs in-app right after a game event, and give top spenders their own offers, picked by segmentation on one player profile.
Win back
Bring back players who stopped logging in with email in an automated customer journey.
Measure
See which campaigns bring players and revenue in analytics.
Why game studios pick Pushwoosh as their player engagement platform
Journeys that keep up with game logic
Our Customer Journey Builder takes the volume a live game produces and the logic it needs: group entries, parallel sessions, timers that reschedule when a player acts. Hero Wars streams more than a billion in-game events a month into it and runs retention for mobile, web and email from one place. Nexters success story
Segments built on player value
We build recency, frequency and monetary segments from your purchase events, and you can add tags for level, in-game currency or LTV on top. That’s how you decide who gets a discount and who gets early access instead. A discount sent to someone who’d have paid full price is just lost revenue.
Fewer pushes, more players with notifications on
Frequency capping limits how many messages a player gets in each channel over a period you set, across all campaigns. Silence periods hold a journey’s sends at night in the player’s own time zone. Once a player turns notifications off, push can’t reach them anymore. So we treat those limits as part of retention.
Frequently asked questions
See a player win-back journey built for a game like yours
Tell us your genre and where players drop off. On the demo, we'll build the journey with you, from the inactivity trigger to the revenue report.
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Autonomous AI agent for mobile game studios. ManyMoney builds player segments, launches push and journey campaigns, and diagnoses issues with real tool-call execution, not just chat.