Subscription app marketing platform that turns trials into renewals
Pushwoosh helps subscription apps convert trials and keep subscribers paying. Trial reminders, payment alerts and offers reach each user on push, in-app and email.
Brands in retail, media, fintech and gaming grow with Pushwoosh
From first launch to renewal with subscription marketing automation
One subscriber profile collects every session, trial and payment. Each stage below uses it to send the right message.
Onboard
Walk new users to key features in-app. Ask for push permission with subscription prompts.
Convert
Show the paywall when a user sees value. Remind them before the trial ends with mobile push.
Renew
Catch failed payments before they turn into cancellations. Reward loyal subscribers picked by RFM segmentation.
Win back
Bring cancelled subscribers back by email. Target them with advanced segmentation.
Measure
See which campaigns bring subscriptions in analytics.
Run the whole subscription lifecycle in one customer journey
Manage all your subscriber communication on one canvas. Customer Journey Builder is a visual editor where you connect triggers, waits and messages into one flow. Each user then moves through it as their subscription status changes.
1. Trigger
A subscription event starts the journey. It can be a trial start, a renewal or a billing issue.
2. Conditions
The journey waits and checks whether the user has subscribed, cancelled or fixed the payment.
3. Message
Each step picks its own channel. Push, in-app and email sit in one flow.
4. Exit and measure
A cancel event on the subscription start ends trial reminders once the user pays. A/B tests pick the paywall copy that converts better.
Every channel your subscribers read
Mobile push
Trial reminders and payment alerts land on the lock screen. Buttons take users straight to the right screen.
In-app messages
Show the paywall or the annual offer inside the app. Change copy and timing without a new release.
Email reaches cancelled subscribers who no longer open the app. It runs in the same journey as push.
Message Inbox
Reminders and tips stay in Message Inbox. They arrive even without push permission.
Reduce subscription churn at every stage
Trial users, new subscribers and people who just cancelled need different messages. These journeys cover the moments when users decide whether to pay, stay or cancel.
Remind users before the trial ends
Send a reminder a few days before the trial converts. Show what the user has already done in the app.
- Result:
Users decide with their own progress in front of them.
Recover failed payments
A billing issue starts a push and email asking to update the card. Recovery closes the journey.
- Result:
The subscriber keeps access without a gap.
Move monthly subscribers to an annual plan
Find monthly subscribers who keep renewing. Show them the annual plan with the saving spelled out.
- Result:
Loyal users lock in a full year.
Remind annual subscribers before renewal
The journey waits until a week before the renewal date. Then it reminds subscribers what the next year includes.
- Result:
The renewal comes as no surprise.
Ask why after a refund
A refund event starts its own journey. Ask what went wrong by email and pause win-back pushes for that user.
- Result:
You learn why users leave without pushing them further away.
Win back cancelled subscribers
Bring them back with what's new since they left. Add an offer only for those who need it.
- Result:
Returning users pick up where they left off.
Why app teams pick Pushwoosh as their subscription app engagement platform
Subscription events with minimal backend work
We take App Store Server Notifications and Google Play real-time notifications directly. They become eight events: start, renew, cancel, resume, billing issue, recovered, expired and refund. Your backend only passes an account ID at purchase (appAccountToken on iOS, obfuscatedAccountId on Google Play). On Google Play, subscriptions bought before the setup aren’t picked up.
Works with RevenueCat and Adapty
Already run RevenueCat or Adapty? We connect to both. Subscription status flows into the same profile your journeys use.
Security and compliance
Pushwoosh runs on its own hardware in the US and Germany. We work under GDPR and BDSG.
Connect the rest of your stack
Payment and subscription events for web subscriptions.
Attribution data to personalize onboarding.
Product analytics cohorts for churn campaigns.
Customer data and events from your CDP.
User data, events and segments in sync.
Events from any tool or your own backend start journeys.
Push subscribers from OneSignal or Amazon Pinpoint move over with you. They keep their subscriptions and never see a new permission prompt. The first campaign goes live in 2–10 days.
Pricing: pay per active user
Even the free plan includes every feature. Segmentation, Journey Builder, A/B testing and ManyMoney AI are always there.
Monthly active users
All channels included:
Mobile push Mobile in-apps Web push Emails SMS WhatsApp Kakao Talk Telegram LINEMonthly email bundle:
20,000 included sends /moEverything included:
ManyMoneyAI: marketing copilot Campaign orchestration Smart segmentation Personalization Advanced analytics Journey A/B testing Full API accessRead more about subscription app marketing
Frequently asked questions
See a trial-to-paid journey built for an app like yours
Tell us how long your trial is and where users drop off. On the demo, we'll build the journey with you, from the first session to the renewal.
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