Inbound webhooks in Pushwoosh
Receive events from any third-party tool directly into Pushwoosh. Trigger customer journeys from CRMs, e-commerce platforms, or analytics services — no integration server required.
- Receive events from any service
- Trigger journeys on incoming requests
- Map JSON payloads to user attributes
- Identify users by ID, email, phone, or HWID
- No custom integration server needed
What you can do with inbound webhooks
Inbound webhooks let any external service push events straight into Pushwoosh. When a third-party system fires a webhook, Pushwoosh authenticates the request, identifies the subscriber, and triggers the mapped event — which can start or advance a customer journey.
Receive any event
Accept HTTP POST requests from CRMs, e-commerce platforms, analytics tools, or your own backend.
Trigger journeys
Every successful request fires a Pushwoosh event that can start or advance a customer journey.
Identify the user
Match incoming requests to a subscriber by User ID, email, phone, or HWID.
Map payload to attributes
Visually map JSON fields from the request payload to Pushwoosh event attributes — no code required.
Secure by design
Each webhook authenticates requests before processing, so only trusted sources can fire events.
Skip the integration server
No need to build or maintain a middleware service — Pushwoosh accepts the data directly.
Use cases
Connect tools that do not have a native Pushwoosh integration and turn their events into automated messaging.
Order confirmation from custom checkout
Your e-commerce backend sends a webhook on every successful order. Pushwoosh fires CheckoutSuccess and starts an order confirmation journey.
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Result:
Real-time order confirmations with zero middleware to maintain.
Lead handoff from a form tool
A landing-page form submission fires a webhook into Pushwoosh, which maps the email and lead source to event attributes.
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Result:
First-touch response in seconds, not hours — and faster lead-to-MQL conversion.
Trigger reactivation from product analytics
When your analytics tool detects a user has gone inactive, it sends a webhook into Pushwoosh to launch a win-back journey.
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Result:
20–30% lift in reactivation with zero integration work on the analytics side.
How does Pushwoosh work?
Pushwoosh helps you collect and activate customer data in real time to deliver personalized, automated campaigns that boost retention and growth.
