Bring creators and subscribers back before they churn
Nudge free-trial users to convert, remind creators to finish and publish, and win back lapsed subscribers with push notifications built for the subscription lifecycle.
The subscription lifecycle runs on push
One push engine for trials, subscriptions, and creator activity
Every stage of the subscription funnel is a push moment: trial ending, content ready, project stalled, subscription about to lapse. Automate all of it from a single platform.
Event-triggered
React the moment it matters: trial about to expire, draft left unfinished, content published, payment failed
Behavioral segmentation
Target by subscription tier, trial status, content activity, and days since last session
Omnichannel
Combine push notifications with in-app messages, email, and SMS across the subscriber lifecycle
Turn free trials into paying subscribers
Convert trials before they expire
Catch users at the exact moment they’re deciding whether to pay. Trigger push based on trial countdown, feature usage, and in-app behavior, then follow up with the offer that fits their stage.
For subscription apps:
- Trial-ending countdown reminders
- Feature-adoption nudges tied to paywall triggers
- Upgrade offers timed to peak engagement
- Payment-failed and renewal reminders
Keep creators publishing
Unfinished drafts and stalled projects are silent churn. Remind creators to come back, finish, and publish, then celebrate when they do.
Trigger pushes based on:
- Draft left untouched for N days
- Upload or edit stalled mid-way
- Content published by someone they follow
- Milestone reached (views, followers, earnings)
Win back lapsed subscribers
Re-engage subscribers before cancellation, and bring back the ones who already left. Automated campaigns detect inactivity and lapse risk, then deliver the offer that matches the reason they drifted.
Recovery tactics:
- “We miss you” campaigns with win-back offers
- New content alerts for dormant subscribers
- Renewal-at-risk nudges before the billing date
- Reactivation discounts for cancelled accounts
Segment by subscription stage, not just demographics
Access CDP-grade segmentation built around the subscription lifecycle:
Subscription and billing data
Segment by plan tier, trial status, renewal date, and payment history to send offers that match where each user sits in the funnel.
Content and creator activity
React to publishing behavior, content consumption, and creator-follower interactions, not just app opens.
Custom filter combinations
Build any segment you need: "Trial users on day 5 who haven't unlocked premium content but opened the app twice this week"
Personalization tools to maximize conversion
Dynamic Content & Liquid Templates
Personalize every push: subscriber name, days left in trial, content title, creator handle, and more.
Best time to send
Let Pushwoosh algorithms analyze when each subscriber is most likely to engage and deliver at their optimal moment.
Multi-language support
Reach global creators and subscribers with automated language detection, one campaign delivered in each user's native language.
Track performance, optimize revenue
Monitor push performance at every level of the subscription funnel:
- Single notification: CTR, open rates, conversion to subscription
- Subscriber segment: How trial, active, and lapsed users respond
- Campaign: Overall goal completion and MRR impact
- Subscriber journey: Conversion funnels from install to paying subscriber
See what drives MRR. Double down on winners. All in real-time.
Automation built for the subscription lifecycle
Onboarding sequences
Welcome new users with setup prompts and first-value moments that drive trial-to-paid conversion
Content and activity loops
Automate publish reminders, streak nudges, and new-content alerts for creators and subscribers alike
Monetization flows
Trigger upgrade and renewal offers at trial expiration, feature limits, and payment failure
Retention campaigns
Re-engage subscribers showing signs of lapse with exclusive win-back offers
Billing-cycle reminders
Schedule renewal, payment-failed, and plan-expiration reminders tied to each subscriber's billing date
Proven at platform scale
Rich media push for higher engagement
Go beyond text-only notifications:
Images
Showcase new content, creator drops, or featured items
Buttons
Add multiple CTAs, like Renew and Remind me later, in a single push
Video thumbnails
Preview new episodes, uploads, or creator content
Badges
Display unread messages or pending renewal alerts
Grab attention in crowded notification feeds with rich push that highlights the content pulling subscribers back in.
Safe choice, easy integration
Safe choice
ISO 27001:2022
Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022.
Ensuring GDPR compliance
We maintain the highest standards of compliance with data protection regulations.
Adhering to OWASP principles
Our platform embraces the Security by Design approach to prevent potential threats.
HIPAA
Pushwoosh is HIPAA compliant, ensuring the confidentiality, integrity and availability of PHI(ePHI).
SOC 2 Type 2
Pushwoosh possesses a SOC 2 Type 2 report, reflecting our commitment to ensuring the utmost security of user data.
DPF certified
Pushwoosh is officially certified under the EU-U.S. Data Privacy Framework, including the UK extension, and the Swiss DPF.
Easy to adopt
Customer Success Managers
Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue.
Support team
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7.
Resource library
Valuable resources for self-sufficient campaign management from our blog, documentation, guides, and webinars.
Easy to integrate
Via SDK or API
You can seamlessly incorporate Pushwoosh into your app using either our SDK or API.
Cross-platform frameworks
We support all cross-platform frameworks including Flutter, React Native, Xamarin, Cordova, and others.
Trusted by creator and subscription apps
FAQ
Grow your subscription business with push
Learn how mobile push notifications drive trial conversion, subscriber retention, and lifetime value for creator and subscription apps. See the platform in action for your use case. Our team will answer your questions and recommend the best plan.
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