Content marketing writer focused on B2B SaaS. She breaks down complex products into clear, engaging content anyone can understand.
Recent articles
23 push notification best practices: how to increase CTR and customer retention
What are push notifications? Meaning, types & how they work
Omada has mastered lifecycle marketing with Pushwoosh
Best WhatsApp marketing software & tools 2026
Push notification strategy that drives your app revenue at scale
RFM segmentation & RFM model marketing with Pushwoosh
How to increase fintech & banking products usage with app messaging
Push notification benchmarks (from Pushwoosh 2025 study)
How to convert free app users into paid subscribers: A strategy for mobile apps
Omnichannel сommunication: A winning strategy for customer-centric brands
How news apps engage users with push notifications (Pushwoosh study + expert tips)
Best time to send push notifications: How Pushwoosh personalizes delivery times for each user
Customer segmentation case studies: 5 success metrics boosted with Pushwoosh
9 Proven strategies to increase revenue of a subscription-based mobile app
Pricing models of customer engagement platforms: Explained
How to spot inactive users and re-engage them: Top tips and real-life examples for 2025
![Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]](/content/images/2024/10/Android-13-opt-in-Pushwoosh-research-2024.webp)
Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]
![Appointment reminder emails: Boost show-up rates and stop revenue leaks [Ready-made template included]](/content/images/2024/08/Appointment-reminder-emails---Pushwoosh-Blog.webp)
Appointment reminder emails: Boost show-up rates and stop revenue leaks [Ready-made template included]
RFM segmentation & RFM model marketing with Pushwoosh
Advanced segment builder in Pushwoosh: Make your targeting precise as never before
Mobile push notifications: The key to app retention
User retention case studies: 5 Strategies proven in practice by Pushwoosh customers
How to Measure the Effectiveness of In-App Messaging: 6 Key Metrics
User Acquisition and Retention: Which is More Important for Mobile App Growth in 2025?
HungryNaki boosted orders and AOV with a customer Engagement strategy by Pushwoosh
![Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]](/content/images/2023/01/Mobile-Messaging-Campaigns-for-Food-Delivery-Apps---Pushwoosh.webp)
Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]
From Guesswork to Experimentation: Increase Your ROI with Push Notification A/B/n Testing
Lifecycle Messaging for Educational Apps: Use Cases and Best Practices
![Secure Messaging for Fintech & Banking Apps [Checklist]](/content/images/2023/02/L-1.webp)
Secure Messaging for Fintech & Banking Apps [Checklist]
Pushwoosh Announces AI Composer: Save Your Time and Efforts with AI-Generated Push Notifications
How Pushwoosh Handles Customer Data: FAQ Answered