Increase Push Opt in Rate
Goal: Expand your marketing opportunities by increasing the number of communication channels. More subscribers means more people getting your message!
Solution: Explain to users what kind of push notifications you’re going to send and how valuable they are. Carefully choose when and whom to show the in-app message, and ask users to opt in.
Recover Opted out Users
Goal: Strengthen your audience loyalty by re-engaging churning users
Solution: Make clear the value of push notifications for users who opted out of push delivery and ask them to subscribe again.
Showcase App Changes
Goal: Provide valuable user experiences to increase customer loyalty and adoption rates.
Solution: Show the in-app message after the app’s updated and first launched. Describe what’s new, announce new features, or even get feedback!