In this inspiration book, you will find tips on creating effective notifications and 50 examples of pushes that drive desired user behavior in the world’s leading apps.
Push notifications can yield amazing results — if you know how to use them
Check out how Headspace, Sephora, TED, and Tinder apps follow (or break) the rules of push notification content.
Learn the effect that provocative titles, emojis in descriptions, and short CTAs may have on your audience.
See what personalization and geo-based targeting are like in real life.
Get ideas for A/B testing in your own app.