2021 was marked by a major boom in the mobile game industry: according to Data.ai
, there were recorded 82.98B game downloads in 2021 and consumer spending on games reached $116B.
In the highly competitive market, the gaming app’s success lies in the cohesive marketing strategy that covers the whole consumer cycle, from user acquisition, conversion into a paying user to long-term customer loyalty.
In this on-demand webinar, Pushwoosh and DCI share their expertise in gaming app marketing. Keeping an eye on trends and changing consumer behavior, they talk: