CHECKLISTS by AppTweak & Pushwoosh

iOS 16 Marketing:
Bridging the Gap Between User Acquisition & Retention

Another iOS update amends the rules of the app marketing game. To win, teams should align user acquisition and retention efforts in a supreme strategy. How do you build one? AppTweak and Pushwoosh help you out with a joint miniguide.

iOS 16: the updates that bring marketers across the funnel together

Enhance your UA strategy with new forms of Apple Search Ads placements
Get inspired with In-App Events — your secret to bringing lapsed users back
Take a turn to omnichannel messaging — discover what channels to use best, when and how
Learn the new ethics of user retention & how to comply with data privacy restrictions in your communication strategy
Build an engaging strategy to retain your audience from Day 1 for the lifetime [Checklist]
Improve the efficiency of your organic + paid acquisition efforts with a sustainable ASO strategy [Checklist]