Data Study
Push Notification Benchmarks for Media Apps

CTRs, Opt-In Rates, and Frequency
Data Study

Push Notification Benchmarks
for Media Apps

CTRs, Opt-In Rates,
and Frequency
Download the Data Study
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Last Name
Country
Industry
By clicking “Download Now”, you consent to receive communications from Pushwoosh. You may unsubscribe at any time.
How effective is your push notification campaign?
Get your answer by comparing your metrics with media apps’ benchmarks:

  • CTR, opt-in rate, and number of pushes sent daily

  • Average and maximum possible metrics

  • iOS and Android — how the metrics differ and why

  • Based on anonymized per-platform statistics of 104 active news outlets from 10 countries across the globe

  • Calculated for the entire sample and for different sizes of media apps separately: from <10K subscribers to >1M subscribers

Download the study now to get access to exclusive data researched and analyzed by Pushwoosh Team.

BONUS: Tips to succeed in sending push notifications from YOUR media app.

Download the Data Study
Business Email
First Name
Last Name
Country
Industry
By clicking “Download for Free”, you consent to receive communications from Pushwoosh. You may unsubscribe at any time.
Push notifications can yield amazing results — if you know how to use them.

In this inspiration book, you will find tips on creating effective notifications and 50 examples of pushes that drive desired user behavior in the world’s leading apps.


  • Check out how Headspace, Sephora, TED, and Tinder apps follow (or break) the rules of push notification content.

  • Learn the effect that provocative titles, emojis in descriptions, and short CTAs may have on your audience.

  • See what personalization and geo-based targeting are like in real life.

  • Get ideas for A/B testing in your own app.
Download the Ebook
Business Email
First Name
Last Name
Country
Industry
By clicking “Download for Free”, you consent to receive communications from Pushwoosh. You may unsubscribe at any time.
How effective is your push notification campaign?
Get your answer by comparing your metrics with media apps’ benchmarks:
  • CTR, opt-in rate, and number of pushes sent daily
  • Average and maximum possible metrics
  • iOS and Android — how the metrics differ and why
  • Based on anonymized per-platform statistics of 104 active news outlets from 10 countries across the globe
  • Calculated for the entire sample and for different sizes of media apps separately: from <10K subscribers to >1M subscribers
Download the study now to get access to exclusive data researched and analyzed by Pushwoosh Team.
BONUS: Tips to succeed in sending push notifications from YOUR media app.