The pandemic changed customer behavior and expectations. In the digital-first mobile-driven era, businesses and marketers, in particular, are required to focus on seamless customer behavior as never before.
In this guide, Pushwoosh and CommBox will dwell on the omnichannel communication strategy as a driver of a customer-centric approach, covering:
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Challenges & opportunities that the changing customer behavior brings to businesses.
How a customer-centric brand stands out among the others.
How to build effective omnichannel communication with your customers in 2022 and beyond.
The real use cases of automated marketing communications and customer service for different industries.