Pushwoosh is the business-friendly and intelligible CleverTap alternative

Pushwoosh is all about transparency — in integration, utilization, and pricing.

PUSHWOOSH VS CLEVERTAP

We put simplicity over complexity without sacrificing functionality. Easy like that

Easier integration — faster time-to-value

When you buy a business solution, you most likely don’t want to spend much time figuring out how it works. Pushwoosh makes the whole adoption process intuitive and straightforward. Right after the SDK integration, you can start using predefined events for triggered messaging and collect all essential user data: device model, geolocation, system language, and more.
Quick setup without a single line of code — start working on your marketing communications at any stage of the customer lifecycle
No app update or user permission required
Import your current customers’ data via CSV and even edit their details

a few hours

SDK integration

1 month

Complete onboarding &
going into production

in 6 months

Marketing results

+36%
D30 retention
Pushwoosh integration and onboarding
4.6%
3X
revenue growth
audience growth

Pay for user engagement, not for data collection

Unlike Pushwoosh, CleverTap uses billing plans based on data points. The thing is, you never know in advance how many points a user will expend with their in-app activity. If the limit is exceeded, CleverTap charges over and above the regular monthly rate and multiplies the fee for each paid add-on you have.
Pushwoosh sees no point in data points — we offer easily predictable, transparent pricing with no hidden fees
We charge for the number of devices only and let your business grow — instead of trying to limit it
Send as many pushes as you need to mobile and desktop platforms, and even go omnichannel!
Pushwoosh has no limit on communications per device
Pushwoosh pricing plan

Superhero Customer Success & Support Team

We take each and every customer through Pushwoosh user onboarding. Our expert team helps you configure your Pushwoosh account, import your subscriber database, integrate Pushwoosh SDK into your application and set up your first marketing campaigns.

And if anything happens along the way, our Support Team will be there for you.
Qualified Support Team ready for a quick response to any question 24/7
Priority Support through a dedicated email channel and via voice communications
First-response time with Priority Support Package: within 1 hour
Pushwoosh's customer service team has been outstanding to work with
Pushwoosh rating G2
Pushwoosh rating Capterra
Pushwoosh rating Cuspera
Pushwoosh customer service
Pushwoosh quality of support
Pushwoosh support review
Customer service
Quality of Support
24/7 Support
4.8
Pushwoosh customer support
Thanks to the customer service tech guys, we have managed to make the integration stable and performing
Easy user interface and professional customer service
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Pushwoosh vs. CleverTap: Comparison in Detail

Supported channels

Pushwoosh
CleverTap
High-speed push notification

Event-triggered multichannel workflows

SMS
up to 500k a second
no

Customer Journey Builder
via Webhooks with any vendor of your choice
via 10 integrated vendors only

yes

1.

Show more (9)
Show more (9)
Mobile push notifications
Web push notifications
Broadcast notifications
Email
In-app messaging
Rich media
MMS
yes
yes
yes
yes
yes
yes
yes
yes
via Webhooks with any vendor of your choice
yes
yes
Message inbox
API
yes
yes
yes
yes
via third-party vendors only
yes
yes

Pushwoosh: best tool for personalization & segmentation

Pushwoosh
CleverTap
Create Tags via interface
Tags and subscribers’ data import
Filter by multiple Tags’ values
yes
yes
yes
2.
via Custom Data Builder, friendly to non-developers
Custom Data
no
no
no
no
Show more (7)
Show more (7)
Tags
Timezone sensitivity
Geo-based notifications
Multi-language messaging
Dynamic content
Deep linking
flexible; can be set by attributes, behavior, message engagement
yes
yes
yes
yes
yes
yes
yes
via Liquid Tags
only within behavioral segmentation
Liquid Tags
yes
yes
yes
Silent hours

Is Pushwoosh better than CleverTap at automated messaging & workflows?

Pushwoosh
CleverTap
Automated multichannel messaging templates
A/B Testing
Customer Journey Templates
unlimited A/B/N testing via Customer Journey
3.
no
A/B/C testing
Show more (6)
Show more (6)
Automated multichannel workflows builder
Time triggers
Event triggers
Frequency Capping
API-triggered delivery
Pushwoosh Customer Journey Builder
yes
yes
yes
yes
yes
yes
Action
Journeys
yes

Pushwoosh: best value for money

Pushwoosh
CleverTap
Pay for the number of devices
No data points, predictable price plans
yes
yes
4.
no
no
yes
Best value for money for big businesses
no
yes
Free plan
no
until you reach 10k subscribers
Try for free
14 days only

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Pushwoosh clients
Pushwoosh customers
push notifications per second
Up to 100%
5k to 500k
push-to-gateway delivery rate
99,9%
service uptime guaranteed
Most relevant real-time analytics
Data privacy policy
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.
Pushwoosh stores and processes all data on its own hardware servers in Germany and the US. We guarantee GDPR compliance.
Pushwoosh ISO 27001 Certified Data Center
Pushwoosh is GDPR compliant
Pushwoosh adheres to OWASP
Pushwoosh Data Center Location in Germany
CleverTap vs Pushwoosh
Pushwoosh vs CleverTap analytics

higher CTR

Results come before words
Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh

push opt-in rate achieved

pushes sent daily

opt-in rate on iOS

engaged users

97.9%

5X

91.9%

5–25M

opted-in users

8.6M

97%

Bladestorm

case study

Telecom
Armenia

сase study

Sun Devil Rewards

сase study

Bantoa

сase study

ONE.co.il

сase study

ASK.fm

case study

Ready to see Pushwoosh in action?
It’s time to push your limits
Is Pushwoosh a better alternative to CleverTap?
Yes, Pushwoosh is a well-known CleverTap competitor with transparent pricing plans and simple integration proccess that can be complete within a month.
Is my data safe with Pushwoosh?
Yes, for Pushwoosh, customer data safety is more than a priority — it's a prerequisite. Our customers' data is stored safely on Pushwoosh-owned server hardware, and we never use any public cloud hosting solutions. Learn more about how Pushwoosh ensures safety of its customers’ data.
How Pushwoosh compares to CleverTap in terms of pricing?
An unclear pricing approach based on monthly user activity makes CleverTap definitely not the best Pushwoosh alternative, especially for the industries where mobile users normally perform a lot of actions. Pushwoosh stands for transparency in pricing — contact our team for the up-to-date plans.
Why would customers migrate from CleverTap to Pushwoosh?
Complicated setup and usage, unsatisfactory quality of customer support, and unpredictable pricing are the weak points that former (and current) CleverTap customers usually note in their CleverTap reviews on G2, Capterra, and other review platforms.
I have more questions, please help!
We'll be happy to help! Get in touch with Pushwoosh Team to book a guided product tour for you.