Choosing between Pushwoosh and OneSignal? Look into what differs one customer engagement platform from another and choose the optimal solution to your business needs.
Reasons to choose Pushwoosh over OneSignal
Event-triggered multichannel workflows
Cross-channel campaign scheduling and analytics
Ease of use for non-developers
Best value for money
What's the difference between Pushwoosh and OneSignal?
Pushwoosh is an advanced customer engagement platform suitable for non-developers. It makes marketing communication personalized, automated, and accessible for any size of business.
The platform contains features for effective broadcast and triggered messaging, including a customer journey builder. Users can send push notifications, in-app messages, and emails to 22 platforms.
- Automated workflows (a built-in Customer Journey tool); - Convenient UI for non-developers; - Several plans and custom pricing to fit any business needs and capabilities.
Best for: Mobile marketers and product managers to conduct single- and multichannel campaigns, automate deeply personalized communication, and obtain exhaustive analytics.
OneSignal allows developers to introduce marketing communication to an app. If you don’t have a technology team at your disposal, the platform implementation will be quite a challenge.
OneSignal has a sufficient variety of messaging features, but it has no customer journey building tool. If you need to visualize and automate your communication flow, you have to integrate OneSignal to Autopilot via API (paid separately).
- Sufficient single-channel messaging features; - Developer-oriented UI; - Free basic functionality for small projects.
Best for: Either app development teams at an early stage (who will use a free version) or fully grown enterprises (who can afford to buy the most expensive OneSignal subscription plus pay for the Autopilot’s separate visual journey builder).
Mobile push notifications;✔;✔
Web push notifications;✔;✔
Event-triggered multichannel workflows;✔;✖
SMS & MMS;✖;✔
Campaigns (important to see the bigger picture of marketing performance across channels);✔;✖
Personalization and Segmentation
(possibility to send customized content to individual users and user segments, based on user device settings, personal data, and behavior)
Create Tags ;via Control Panel;via SDK or API only
Tags and subscribers’ data import;✔;✔
Filter by multiple Tags’ values;✔;✔
High-speed push (relevant for media and sports);✔ (up to 500K per sec);✖
Intelligent delivery (when a user is most likely to be active);✖;✔
Push notification preview;✔;✔
Custom subscription prompts;✔;✔
WordPress integration (among others);✔;✔
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web);✔;✖
The main issue with OneSignal pricing used to be their free plan. It granted access to OneSignal’s basic messaging features in exchange for users’ data that was passed to third-party advertisers. This is no more the case; however, another important issue remains.
As soon as an app exceeds 10K subscribers, its owner has to move from OneSignal’s free plan to one of the paid subscriptions. The prices, as users complain on review platforms, are too high for the working capacities OneSignal provides.
Ironically, OneSignal appears to be of the price range for either the smallest apps (who use a free plan) or enterprises (who are ready to invest hundreds of dollars monthly into a customer engagement software).
Pushwoosh looks more reasonable in its pricing. There are several ready-made plans for developers and marketers, or you can request a custom plan. It will include all the advanced features for personalized messaging and automated event-triggered multichannel communication. Either way, the final cost will be more accessible for SMBs and cost-efficient for any company’s budget.
User reviews: Pushwoosh vs. OneSignal
G2 Crowd: Quality of Support
Cuspera: Support (average score by four parameters)
What type of companies choose Pushwoosh
More than 80,000 businesses across the globe have used Pushwoosh to boost customer engagement. Media, telecom, banking, healthcare, gaming, sports, delivery, and travel apps choose Pushwoosh for efficient cross-channel messaging.
Pushwoosh can meet the needs of SMBs and enterprise businesses.
Click the logos to read Pushwoosh customers' success stories: