Policy Version Date: January 27, 2022
Pushwoosh, Inc. and its group of companies (“Pushwoosh”, “Us,” “Our,” or “We”) use Web Site Navigational Information to collect information as individuals navigate Our Website (www.pushwoosh.com and its subdomains and such other sites as may be designated by Pushwoosh (each and collectively the “Website” or “Site”)) or use Our Services (provision of the services offered through the Website, including by way of example, certain services relating to the development, transmission, analysis, and management of push notifications or email messages (the “Services”).
As described more fully below, We use these technologies to administer Our website and Services, analyze trends, track users’ movements around Our Website and Services, serve targeted advertisements and gather demographic information about Our user base as a whole. This page explains what these technologies are and why We use them, as well as individuals’ who visit Our web and mobile sites or apps and/or who use any of Our services or otherwise interact with Us (“You”) rights to control Our use of them.
What are Cookies?
Cookies are small data files that are placed on Your computer or mobile device when You visit a website or use online services. Cookies are widely used by website owners in order to make their websites and services work, or to work more efficiently, as well as to provide reporting information.Cookies set by the website owner (in this case, Pushwoosh) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize Your computer both when it visits the website in question and also when it visits certain other websites.
Why Do We Use Cookies?
We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for Our Website and Services to operate, and We refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable Us to track and target the interests of Our users to enhance the experience on Our Website and Services. Third parties serve cookies through Our Websites for advertising, analytics and other purposes such as performance and functionality. This is described in more detail below.
What Cookies are Served Through Our Website and Services?
The specific types of first and third-party cookies served through Our Website and Services and the purposes they perform are described in the table below:
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that is embedded in Our Website or in emails or other communications that are sent through Our Services. This allows Us, for example, to monitor the traffic patterns of users from one page within Our Website to another, to track access to the communications sent through Our Services, to understand whether You have come to Our Website from an online advertisement displayed on a third-party website or whether You have viewed advertisements on Our Website or through the Services, or to improve site performance. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Local Shared Objects (aka Flash cookies) and local storage in HTML5 may also be used on our website to enhance your experience by, for example, storing your user preferences and settings like volume/mute settings. Local Shared Objects are data files similar to browser cookies, but can store more complex data than simple text. You can manage local shared objects by following the instructions on Adobe’s help site here.
Third parties may serve cookies on Your computer or mobile device to serve advertising through Our Website or Services. These companies may use information about Your visits to this and other websites in order to provide relevant advertisements about goods and services that You may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about Your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to You. The information collected through this process does not enable Us or them to identify Your name, contact details or other personally identifying details unless You choose to provide these.
We may update this page from time to time in order to reflect, for example, changes to the cookies We use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about Our use of cookies and related technologies.
The date at the top of this Cookie Statement indicates when it was last updated.
If You have any questions about Our use of cookies or other technologies, please email Us at privacy@pushwoosh.com
