Abandonment Shopping Cart - Push Recovery Campaign

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Abandoned Shopping Cart

You are doing your best to get users to visit your website or download your app and eventually buy the product you offer. However, customers often add items to their cart, but never complete the purchase. There are various reasons:

  • The customer has switched their attention to something else
  • Technical issues with completing the purchase
  • The user has second thoughts on their decision about the purchase and forgets the product waiting in the shopping cart

The bottom line: Companies lose new revenues and customers daily.

Resolution: How do you re-engage the customer to drive them back to your website or app and help them complete the transaction?

What we offer

Our solution is Push Recovery Campaigns, which will return your customers and get the transaction finished.

Here is a two-step solution:

For increasing conversion, we recommend including the following elements into each of your Push Messages:

You can assign different Push Messages depending on the time that has passed since the customer abandoned the item in the cart.

Get your demo and learn how to grow your business with Pushwoosh solution

Business Cases

Increasing 3-day Retention

The core audience mostly consists of users who constantly use your app. You can set a segment of users that opened the app a few days after the registration to avoid churning.

Boost Repeat Purchases

Users that bought something already are more likely to purchase again. Target them with the Segmentation feature and see the revenue growing.

Changing Icon

There’s a high chance users notice a changed app icon. Increase chances to attract their attention to promotions, updates, etc. with push notifications.

Rate My App

Offer users to appraise your app with In-app messages. With this key, you can reach them in moments of happiness and gather high ratings.

Net Promoter Score

The NPS survey measures the audience loyalty. It also helps to outline what app features are in need of improvement.