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Effective Ways to Improve
Your App’s Net Promoter Score

Net Promoter Score, or NPS, measures your customers' loyalty levels. It helps to find out how many of them may recommend your app and the way they use it.

The technique is to ask users if they’d like to share information about the app with anyone. Users can choose a mark on a scale from 0 to 10. The classification of participants is the following:

  • promoters (9-10)
  • neutrals (7-8)
  • detractors (0-6)

Therefore, it becomes easier to understand feelings your app invokes in users and attempt to keep them positive.

Pushwoosh is Your Personal NPS Expert

Pushwoosh NPS solution allows you to send a survey to your users with one click only.

To top it up, you can select the most appropriate moment as well. Explore the benefits of understanding what your audience actually thinks about the app.

Pushwoosh recommends to:

  • Get in touch with your customers. Try to get back to every user after they have spent time in your app. This shows your concern about your customers and will likely enhance NPS in the future.
  • Evaluate the responses. Look into the distribution of opinions among your app audience. Once you’ve seen what bothers your customers, take action to make it better.
  • Follow up. Let your customers know if you’ve made a change based on their feedback. It’ll most certainly improve their opinion of your app.

Outcomes

Implementing NPS gives you almost unlimited capability for interaction with your audience.

With Pushwoosh NPS, you can also easily gain ideas how to enhance the app functionality and make it more relevant and valuable to users. This most likely will result in higher ratings for your app - by the way, you can read about rating's impact in this article. Not to forget, NPS increases the number of downloads if used correctly.

To get benefits of using NPS, simply request a demo, read the implementation guide or contact our support team. Cheers!

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