Net Promoter Score, or NPS, measures your customers' loyalty levels. It helps to find out how many of them may recommend your app and the way they use it.
The technique is to ask users if they’d like to share information about the app with anyone. Users can choose a mark on a scale from 0 to 10. The classification of participants is the following:
Therefore, it becomes easier to understand feelings your app invokes in users and attempt to keep them positive.
Pushwoosh NPS solution allows you to send a survey to your users with one click only.
To top it up, you can select the most appropriate moment as well. Explore the benefits of understanding what your audience actually thinks about the app.
Implementing NPS gives you almost unlimited capability for interaction with your audience.
With Pushwoosh NPS, you can also easily gain ideas how to enhance the app functionality and make it more relevant and valuable to users. This most likely will result in higher ratings for your app - by the way, you can read about rating's impact in this article. Not to forget, NPS increases the number of downloads if used correctly.