Segmentation

Behavioral segmentation software built to connect

Advanced segmentation for a friendly budget? Everything is possible with Pushwoosh! Say goodbye to imprecise targeting — achieve higher CTRs, retain your audience, and boost conversions effortlessly with our built-in behavioral segmentation tools.

Struggling to reach every segment of your audience without breaking the bank?

Broad segments

Low engagement and conversions

Hyper-narrow targeting

A part of the audience may stay unreached

The perfect segmentation

High price for the tool

"good enough”

Segment your contacts and personalize your campaigns exactly how you’ve envisioned them and achieve your desired results.

Simple implementation — incredible results

9.4x
CTR compared to the industry benchmark
60.8%
MAU
+12%
activation rate
When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs
Ori Matarasso
CMO @ AvaTrade

Pushwoosh advanced segment builder

Everything you’ve come to expect from a behavioral segmentation tool

Prove your audience that you understand them! With our customer segmentation tools, you can filter users based on assigned tags as well as real-time or past events and personalize your communication even further with compound filters.

Prove your audience that you understand them! With our customer segmentation tools, you can filter users based on assigned tags as well as real-time or past events and personalize your communication even further with compound filters.
    In the past year, Pushwoosh’s abilities in user segmentation have significantly improved. The new option for “Or” in the Tags selection has improved our abilities and reduced the time to send pushes. It’s quite easy to create a segment and use it, and now with the new event-based segments it is even more powerful!
    Mark Astrin,
    Product and Development Manager

    Visual behavioral customer segmentation for build-and-launch campaigns

    Visualize your entire user segmentation process with Pushwoosh Customer Journey Builder. Target and narrow down your user segments on the go.

    Set up starting customer segments and events targeting the audience you want to capture.

    Specify the original segment further as your campaign progresses:

    • Merge segments and conditions for one group of users
    • Filter your funnel by adding and eliminating users upon concluding a certain action.
    Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes.
    Enrico Antonini

    RF(M) segmentation for identifying the highest-value customers with ease

    Conquer the hearts of your most recent users and loyal customers with tailored communications and offers.

    Work directly with pre-defined RF(M) segments to improve your CLV, drive more conversions, and track monetary metrics faster.

    It's not all about the money, so feel free to drop the Monetary attribution and focus on non-purchase events triggered within your app.

    Explore the Pushwoosh RF(M) Segmentation tool in detail >

    High-speed segmentation for sharing the important news with your audience first

    Need to deliver your pushes super fast while keeping them personalized and efficient? With our high-speed segments, you can rest assured you'll be the fastest news source in your followers' feeds.

    • Prepare high-speed segments in advance and avoid any delay between notification delivery and a real-world event
    • Send high-speed pushes to millions or billions of your subscribers with ease
    • Rely on our advanced tech stack to create an unlimited number of high-speed segments

    Predictive segmentation with integrated services for churn prevention

    Dive really deep into understanding your audience and enable predictive behavioral segmentation with the data gathered via your favorite analytics tools.

    We partner with the most reliable integration partners to ensure you get the latest info on which segments are most likely to churn or purchase, not limiting your events to your website alone!

    Explore Pushwoosh integration partners or become one >

    With Pushwoosh, it’s very convenient to segment customers by their order history, AOV, and preferred product categories. Then it’s easy to send relevant communications to these segments — it’s all automated, and it keeps manual work to the minimum.
    E-commerce customer

    Advanced behavioral segmentation made easy

    Elevate your campaigns with Pushwoosh’s multilayered behavioral segmentation — target users based on real-time and past behavior, build precision segments visually, and deliver messages faster and smarter than ever. Let your data drive engagement, CTRs and retention.