Enjoy more flexible options for campaign mapping, streamlined messaging personalization, and attractive pricing compared to Customer.io
In contrast, Customer.io's campaign logic is quite rigid.
One-time and recurring campaigns are set up easily, by selecting dates on the calendar or choosing periodic launches.
Users can enter the same campaigns by two and more separate triggers.
Create your segments right on the campaign canvas.
Even before a user receives your message.
Split messaging flows based on events, event attributes, event groups, or any combinations of these.
Scheduling is done by assigning timestamp attributes to users, which can be tricky for recurring campaigns.
Users can enter campaigns only by one trigger.
You should pre-create segments before mapping your campaign.
Accomplished goals are only counted after a user receives a message.
You can't split messaging flows based on events or event groups.
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
Personalization data is instantly within reach—just select attributes from the dropdown list;
No need for manual writing. Text placeholders are automatically replaced with the selected attributes;
You can personalize your messages based on both user data and event data;
In comparison, Customer.io uses Liquid — a syntax for both content personalization and defining communication logic. While Liquid offers additional capabilities, it requires time, effort, and prior training. Customer.io doesn't offer a more streamlined tool.
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Customer.io's pricing structure includes additional fees and hidden costs.
Pushwoosh only charges for emails sent.
Pushwoosh doesn't limit data queries, making it attractive for scaling businesses.
Customer.io offers 5,000 free profiles in their Starter plan. An email contact counts as a profile.
Customer.io charges for API calls, making costs unpredictable and likely to increase as the user base grows.
Customizable dashboards for push notifications, emails, in-apps, events, and overall app statistics;
User Retention Curve graph with customizable date range display;
RFM (Recency, Frequency, Monetary) grid with the option to use the resulting user segments in communication campaigns.
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.
Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.
Learn moreFind out how companies of all sizes across all industries achieve their business goals with Pushwoosh
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
